Hyundai Equus Hyundai Equus 2012 Kia Optima Kia Optima 2007

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Hyundai Equus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Equus vs. Kia Optima Invoice Comparison

Lowest Total Price: $22,135

Kia Optima EX   
Difference: $37,765

Lowest Total Invoice: $20,560

Kia Optima EX   
Difference: $35,474

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122007
ModelEquusEquusOptima
TrimSignatureUltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $59,000 $66,000 $19,395
Base Invoice $55,134 $61,644 $18,045
Convenience Package     700
Leather seating surfaces     600
Sunroof     800
Convenience Package     625
Leather seating surfaces     535
Sunroof     715
Options (change) 0 0 2,100
Options (change) 0 0 1,875
Destination 900 900 640
Total Price $59,900 $66,900 $22,135
Total Invoice $56,034 $62,544 $20,560

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Hyundai Equus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Hyundai Equus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $27,180
TrueDelta Adjusted Invoice Difference: $25,572
Model Year201220122007
ModelEquusEquusOptima
TrimSignatureUltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Engine429hp V8429hp V8161hp I4
TransmissionT8T8T5
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)608, 17608, 17360, 7
Tire (rear if not all the same)245/45-19245/45-19205/60-16
Total Price$59,900$66,900$22,135
Adjustments for Features-10,585-13,8350
Feature-Adjusted Total Price$49,315$53,065$22,135
Cost Above Minimum$0$3,750$0
Total Invoice$56,034$62,544$20,560
Adjustments for Features-9,902-12,9340
Feature-Adjusted Total Invoice$46,132$49,610$20,560
Cost Above Minimum$0$3,478$0

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Features Comparison: Hyundai Equus vs. Kia Optima

Model Year201220122007
ModelEquusEquusOptima
TrimSignatureUltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
5-speed manually-shiftable automatic  $1000
RWD$0$0 
FWD  $0
Accessories 
Adaptive cruise control$600$600 
Cruise control  $150
Heated steering wheel$100$100 
Power trunk closer $350 
Power-adjustable pedals  $125
Proximity key$250$250 
Sunshade, rear  $125
Sunshade, rear, power$225$225 
Sunshades, second row, power $225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
Antilock brakes (ABS)$400$400 
Brake assist$50$50 
Knee airbag, driver$75$75 
Lane departure warning$200$200 
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Radar- or camera-based collision preparation system$0$0 
Rear side airbags$300$300 
Rearview camera$200$200 
Stability control$400$400 
Traction control$100$100 
Wide-view front camera $150 
Cargo Management 
Cargo mat$40$40 
Cargo net$40$40 
Rear seat pass-through$100  
Refrigerated storage compartment $250 
Second-row high console $250 
Climate Control 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Ionizing air filtration$50$50 
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Variable intermittent wipers  $75
Water-repellent front-door glass$15$15 
Wiper de-icer$25$25 
Exterior 
Bodyside moldings  $75
Bright-finished exhaust tip(s)$25$25 
Laminated front side windows$200$200 
Infotainment 
Aux input$50$50 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
Cassette player  $50
DVD-compatible player$0$0 
Entertainment system, console-mounted $1000 
iPod integration$100$100 
Navigation system$600$600 
Satellite radio$200$200 
Surround sound$250$250 
Traffic information$25$25 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Analog clock$25$25 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Compass$0$0 
Illuminated vanity mirrors, rear seat $100 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Turn signals on or near mirrors$25$25 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Cooled or ventilated second row seats $200 
Folding second row seats  $300
Heated second row seats$200$200 
Illuminated door sill trim plates$200$200 
Leather-wrapped steering wheel  $150
Manual lumbar adjuster, driver seat  $50
Massage, driver seat$100$100 
Massage, right second row seat $100 
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, right second row seat $150 
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power headrest height adjuster, second row seats $75 
Power height adjuster, passenger seat$100$100 
Power legrest, right second row seat $500 
Power recliner, second row seats$150$150 
Power thigh support length adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Upholstered instrument panel, leather$1000$1000 
Wood trim$300$300 
Wood/leather-wrapped steering wheel$150$150 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500$500 
Air suspension, auto-leveling and height adjustable$1000$1000 
Alloy wheels  $350
Polished alloy wheels$350$350 
Total Value of Features$13,285$16,535$2,700
Value of Feature Adjustments$10,585$13,835$0
Value of Feature Adjustments-9,902-12,9340

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Specifications Comparison: Hyundai Equus vs. Kia Optima

Model Year20122007
ModelEquusOptima
Body4dr Sedan4dr Sedan
Wheelbase119.9 in107.1 in
Length203.1 in186.4 in
Width74.4 in71.1 in
Height58.7 in58.3 in
Curb Weight4,450 lb.3,143 lb.
Fuel Capacity20.3 gal.17.0 gal.
Row 1 Headroom38.7 in39.8 in
Row 1 Shoulder Room59.1 in57.1 in
Row 1 Hip Room55.5 in54.5 in
Row 1 Legroom45.1 in43.7 in
Row 2 Headroom38.1 in38.0 in
Row 2 Shoulder Room58.0 in56.3 in
Row 2 Hip Room55.1 in54.7 in
Row 2 Legroom38.9 in37.8 in
Cargo Volume16.7 ft314.8 ft3

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Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Power-adjustable pedals125No
Total Requested52581%
Total Not Requested12519%

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