Hyundai Equus Hyundai Equus 2012 Kia Optima Kia Optima 2014

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Hyundai Equus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Equus vs. Kia Optima Invoice Comparison

Lowest Total Price: $36,150

Kia Optima SX Limited Turbo   
Difference: $23,750

Lowest Total Invoice: $33,805

Kia Optima SX Limited Turbo   
Difference: $22,229

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122014
ModelEquusEquusOptima
TrimSignatureUltimateSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $59,000 $66,000 $35,300
Base Invoice $55,134 $61,644 $32,963
Cargo net     50
Cargo net     42
Options (change) 0 0 50
Options (change) 0 0 42
Destination 900 900 800
Total Price $59,900 $66,900 $36,150
Total Invoice $56,034 $62,544 $33,805

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Hyundai Equus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Hyundai Equus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX Limited Turbo
TrueDelta Adjusted Price Difference: $18,630
TrueDelta Adjusted Invoice Difference: $17,439
Model Year201220122014
ModelEquusEquusOptima
TrimSignatureUltimateSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan
Engine429hp V8429hp V8274hp I4
TransmissionT8T8T6
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)15/23 MPG15/23 MPG20/31 MPG
Audio (watts, speakers)608, 17608, 17?, 8
Tire (rear if not all the same)245/45-19245/45-19225/45-18
Total Price$59,900$66,900$36,150
Adjustments for Features-5,120-8,3700
Feature-Adjusted Total Price$54,780$58,530$36,150
Cost Above Minimum$0$3,750$0
Total Invoice$56,034$62,544$33,805
Adjustments for Features-4,790-7,8250
Feature-Adjusted Total Invoice$51,244$54,719$33,805
Cost Above Minimum$0$3,475$0

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Features Comparison: Hyundai Equus vs. Kia Optima

Model Year201220122014
ModelEquusEquusOptima
TrimSignatureUltimateSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
FWD  $0
Accessories 
Adaptive cruise control$600$600 
Cruise control  $150
Power trunk closer $350 
Sunshade, rear, power$225$225 
Sunshades, second row, power $225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
911 assist  $25
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Knee airbag, driver$75$75 
Lane departure warning$200$200 
Obstacle detection, front$150$150 
Radar- or camera-based collision preparation system$0$0 
Rear side airbags$300$300 
Temporary spare tire$150$150 
Vehicle health reports  $0
Wide-view front camera $150 
Cargo Management 
Air-conditioned storage compartment  $50
Cargo mat$40$40 
Rear seat pass-through$100  
Refrigerated storage compartment $250 
Second-row high console $250 
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear air vents  $100
Rear air vents with manual controls$150$150 
Variable intermittent wipers  $75
Water-repellent front-door glass$15$15 
Wiper de-icer$25$25 
Exterior 
Body kit  $0
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Rear spoiler  $200
Sunroof$900$900 
Infotainment 
App support  $0
CD changer, in-dash$325$325 
CD player  $125
DVD-compatible player$0$0 
Entertainment system, console-mounted $1000 
HD radio  $50
iPod integration$100$100 
SMS text-to-speech reader  $25
USB port  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Analog clock$25$25 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Illuminated vanity mirrors, rear seat $100 
Mirror tilt-down in reverse$25$25 
Speaker lights  $100
Steering-linked headlights$150$150 
Seats and Interior Trim 
Cooled or ventilated second row seats $200 
Floor mats$75$75 
Folding second row seats  $300
Massage, driver seat$100$100 
Massage, right second row seat $100 
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, right second row seat $150 
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power headrest height adjuster, second row seats $75 
Power height adjuster, passenger seat$100$100 
Power legrest, right second row seat $500 
Power lumbar adjuster, driver seat  $100
Power recliner, second row seats$150$150 
Power thigh support length adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Synthetic suede headliner$650$650 
Upholstered instrument panel, leather$1000$1000 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500$500 
Air suspension, auto-leveling and height adjustable$1000$1000 
Electronic systems calibration selector  $200
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$9,670$12,920$4,550
Value of Feature Adjustments$5,120$8,370$0
Value of Feature Adjustments-4,790-7,8250

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Specifications Comparison: Hyundai Equus vs. Kia Optima

Model Year20122014
ModelEquusOptima
Body4dr Sedan4dr Sedan
Wheelbase119.9 in110.0 in
Length203.1 in190.7 in
Width74.4 in72.1 in
Height58.7 in57.9 in
Curb Weight4,449 lb.3,468 lb.
Fuel Capacity20.3 gal.18.5 gal.
Row 1 Headroom38.7 in40.0 in
Row 1 Shoulder Room59.1 in57.3 in
Row 1 Hip Room55.5 in54.7 in
Row 1 Legroom45.1 in45.5 in
Row 2 Headroom38.1 in37.6 in
Row 2 Shoulder Room58.0 in55.7 in
Row 2 Hip Room55.1 in54.5 in
Row 2 Legroom38.9 in34.7 in
Cargo Volume16.7 ft315.4 ft3

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