Hyundai Equus Hyundai Equus 2013 Kia Optima Kia Optima 2020

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Hyundai Equus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Equus vs. Kia Optima Invoice Comparison

Lowest Total Price: $38,655

Kia Optima SX   
Difference: $21,515

Calculate Payments

  Down Payment Interest Rate Term
Model Year201320132020
ModelEquusEquusOptima
TrimSignatureUltimateSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $59,250 $66,250 $32,190
Universal garage door opener     350
Technology Package     3,000
Limited Package     2,100
Cargo net     50
Universal garage door opener     291
Technology Package     2,727
Limited Package     1,925
Cargo net     42
Options (change) 0 0 5,500
Options (change) 0 0 4,985
Destination 920 920 965
Total Price $60,170 $67,170 $38,655

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Hyundai Equus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Hyundai Equus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $19,035
TrueDelta Adjusted Invoice Difference: $48,018
Model Year201320132020
ModelEquusEquusOptima
TrimSignatureUltimateSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine429hp V8429hp V8245hp I4
TransmissionT8T8T6
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)608, 17608, 17630, 10
Tire (rear if not all the same)245/45-19245/45-19235/45-18
Total Price$60,170$67,170$38,655
Adjustments for Features-2,480-5,7300
Feature-Adjusted Total Price$57,690$61,440$38,655
Cost Above Minimum$0$3,750$0

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Features Comparison: Hyundai Equus vs. Kia Optima

Model Year201320132020
ModelEquusEquusOptima
TrimSignatureUltimateSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
FWD  $0
Accessories 
Adaptive cruise control$600$600 
Adaptive cruise control, all-speed  $850
Power trunk closer $350 
Proximity trunk or liftgate opener  $125
Sunshade, rear, power$225$225 
Sunshades, second row  $125
Sunshades, second row, power $225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
911 assist  $25
Around view cameras  $500
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Forward collision warning  $200
Obstacle detection, front$150$150 
Radar- or camera-based collision preparation system$0$0 
Rear side airbags$300$300 
Rearview camera$200$200 
Rollover sensor  $50
Vehicle health reports  $0
Wide-view front camera $150 
Cargo Management 
Rear seat pass-through$100  
Refrigerated storage compartment $250 
Second-row high console $250 
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Ionizing air filtration$50$50 
Rain-sensing wipers$175$175 
Rear air vents  $100
Rear air vents with manual controls$150$150 
Variable intermittent wipers  $75
Water-repellent front-door glass$15$15 
Wiper de-icer$25$25 
Exterior 
Laminated rear side windows$100$100 
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Rear spoiler  $200
Sunroof$900$900 
Infotainment 
Android Auto support  $100
App support  $0
Apple CarPlay support  $100
CD changer, in-dash$325$325 
DVD-compatible player$0$0 
Entertainment system, console-mounted $1000 
HD radio  $50
iPod integration$100$100 
MP3-compatible player$50$50 
SMS text-to-speech reader  $25
USB port  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Analog clock$25$25 
Approach detection  $25
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights  $200
Auto-dimming passenger-side mirror$75$75 
Illuminated vanity mirrors, rear seat $100 
LED headlights  $1000
Mirror tilt-down in reverse$25$25 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated second row seats $200 
Folding second row seats  $300
Illuminated door sill trim plates$200$200 
Leather door panel trim$250$250 
Leather-wrapped steering wheel  $150
Massage, driver seat$100$100 
Massage, right second row seat $100 
Metal pedals  $75
Power 4-way lumbar adjuster, right second row seat $150 
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power headrest height adjuster, second row seats $75 
Power legrest, right second row seat $500 
Power lumbar adjuster, passenger seat  $100
Power recliner, second row seats$150$150 
Power thigh support length adjuster, driver seat$100$100 
Synthetic suede headliner$650$650 
Upholstered instrument panel, leather$1000$1000 
Wood trim$300$300 
Wood/leather-wrapped steering wheel$150$150 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500$500 
Air suspension, auto-leveling and height adjustable$1000$1000 
Electronic systems calibration selector  $200
Performance steering system (optional)  $0
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$10,430$13,680$7,950
Value of Feature Adjustments$2,480$5,730$0
Value of Feature Adjustments-2,320-5,3570

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Specifications Comparison: Hyundai Equus vs. Kia Optima

Model Year20132020
ModelEquusOptima
Body4dr Sedan4dr Sedan
Wheelbase119.9 in110.4 in
Length203.1 in191.1 in
Width74.4 in73.2 in
Height58.7 in57.7 in
Curb Weight4,450 lb.3,231 lb.
Fuel Capacity20.3 gal.18.5 gal.
Row 1 Headroom38.7 in39.8 in
Row 1 Shoulder Room59.1 in58.1 in
Row 1 Hip Room55.5 in56.0 in
Row 1 Legroom45.1 in45.5 in
Row 2 Headroom38.1 in37.8 in
Row 2 Shoulder Room58.0 in56.4 in
Row 2 Hip Room55.1 in56.0 in
Row 2 Legroom38.9 in35.6 in
Cargo Volume16.7 ft315.9 ft3

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Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50No
Total Requested117538%
Total Not Requested190062%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300No
Chrome-plated alloy wheels500Yes
Total Requested92576%
Total Not Requested30024%

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