Hyundai Equus Hyundai Equus 2014 Kia Optima Kia Optima 2009

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Hyundai Equus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Equus vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $37,335

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $35,113

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142009
ModelEquusEquusOptima
TrimSignatureUltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $61,250 $68,500 $20,690
Base Invoice $57,223 $63,966 $19,255
Convenience Package     970
Premium Package     1,300
Navigation system     1,200
Convenience Package     865
Premium Package     1,160
Navigation system     1,075
Options (change) 0 0 3,470
Options (change) 0 0 3,100
Destination 920 920 675
Total Price $62,170 $69,420 $24,835
Total Invoice $58,143 $64,886 $23,030

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Hyundai Equus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Hyundai Equus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $25,860
TrueDelta Adjusted Invoice Difference: $24,381
Model Year201420142009
ModelEquusEquusOptima
TrimSignatureUltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Engine429hp V8429hp V8175hp I4
TransmissionT8T8T5
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)598, 17598, 17360, 7
Tire (rear if not all the same)245/45-19245/45-19215/50-17
Total Price$62,170$69,420$24,835
Adjustments for Features-11,475-15,2000
Feature-Adjusted Total Price$50,695$54,220$24,835
Cost Above Minimum$0$3,525$0
Total Invoice$58,143$64,886$23,030
Adjustments for Features-10,732-14,2070
Feature-Adjusted Total Invoice$47,411$50,679$23,030
Cost Above Minimum$0$3,268$0

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Features Comparison: Hyundai Equus vs. Kia Optima

Model Year201420142009
ModelEquusEquusOptima
TrimSignatureUltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
5-speed manually-shiftable automatic  $1000
RWD$0$0 
FWD  $0
Accessories 
Adaptive cruise control, all-speed$850$850 
Cruise control  $150
Heated steering wheel$100$100 
Power door closers $300 
Power trunk closer $350 
Power-adjustable pedals  $125
Proximity key$250$250 
Remote app$25$25 
Sunshade, rear  $125
Sunshade, rear, power$225$225 
Sunshades, second row, power $225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
Around view cameras $500 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Knee airbag, driver$75$75 
Lane departure warning$200$200 
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Radar- or camera-based collision preparation system$0$0 
Rear side airbags$300$300 
Rearview camera$200  
Wide-view front camera $150 
Cargo Management 
Cargo mat$40$40 
Cargo net$40$40 
Rear seat pass-through$100$100 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Ionizing air filtration$50$50 
Rain-sensing wipers$175$175 
Rear air vents with automatic controls$250$250 
Variable intermittent wipers  $75
Water-repellent front-door glass$15$15 
Wiper de-icer$25$25 
Exterior 
Bodyside moldings  $75
Bright-finished exhaust tip(s)$25$25 
Laminated front side windows$200$200 
Laminated rear side windows$100$100 
Infotainment 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD changer, in-dash$325$325 
CD player  $125
DVD-compatible player$0$0 
Entertainment system with dual headrest screens $1200 
HD radio$50$50 
iPod integration$100$100 
Media drive$15$15 
Surround sound$250$250 
Telematics service, such as OnStar, with navigation, 3 years$500$500 
Traffic information$25$25 
USB port  $25
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Analog clock$25$25 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Head-up display (HUD) $350 
Illuminated vanity mirrors, rear seat $100 
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display $250 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Cooled or ventilated second row seats $200 
Door sill trim plates  $100
Folding second row seats  $300
Heated second row seats$200$200 
Illuminated door sill trim plates$200$200 
Leather door panel trim$250$250 
Leather-wrapped steering wheel  $150
Manual lumbar adjuster, driver seat  $50
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, second row seats $225 
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power headrest height adjuster, second row seats $75 
Power height adjuster, passenger seat$100$100 
Power recliner, second row seats$150$150 
Power thigh support length adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Synthetic suede headliner$650$650 
Upholstered instrument panel, leather$1000$1000 
Wood trim$300$300 
Wood/leather-wrapped steering wheel$150$150 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500$500 
Air suspension, auto-leveling and height adjustable$1000$1000 
Electronic systems calibration selector$200$200 
Total Value of Features$14,025$17,750$2,550
Value of Feature Adjustments$11,475$15,200$0
Value of Feature Adjustments-10,732-14,2070

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Specifications Comparison: Hyundai Equus vs. Kia Optima

Model Year20142009
ModelEquusOptima
Body4dr Sedan4dr Sedan
Wheelbase119.9 in107.1 in
Length203.1 in189.0 in
Width74.4 in71.1 in
Height58.7 in58.3 in
Curb Weight4,450 lb.3,158 lb.
Fuel Capacity20.3 gal.16.4 gal.
Row 1 Headroom38.7 in39.8 in
Row 1 Shoulder Room59.1 in57.1 in
Row 1 Hip Room55.5 in54.5 in
Row 1 Legroom45.1 in43.7 in
Row 2 Headroom38.1 in38.0 in
Row 2 Shoulder Room58.0 in56.3 in
Row 2 Hip Room55.1 in54.7 in
Row 2 Legroom38.9 in37.8 in
Cargo Volume16.7 ft315.0 ft3

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Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Power-adjustable pedals125No
Total Requested52550%
Total Not Requested52550%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%

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