The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,795 Kia Optima SX | |||||
Difference: $16,320 | |||||
Lowest Total Invoice: $32,335 Kia Optima SX | |||||
Difference: $14,468 | |||||
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Model Year | 2009 | 2009 | 2018 | 2018 | 2018 |
Model | FX | FX | Optima | Optima | Optima |
Trim | FX35 | FX50 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $42,150 | $58,400 | $30,990 | $35,210 | $30,500 |
Base Invoice | $38,924 | $53,893 | $28,752 | $32,743 | $28,380 |
Navigation Package | 2,850 | ||||
Premium Package | 2,350 | ||||
Technology Package | 2,900 | 2,900 | 5,000 | 5,250 | 3,000 |
Cargo net | 50 | 50 | 50 | ||
Universal garage door opener | 350 | 350 | 350 | ||
Navigation Package | 2,468 | ||||
Premium Package | 2,035 | ||||
Technology Package | 2,511 | 2,511 | 4,618 | 4,831 | 2,727 |
Cargo net | 42 | 42 | 42 | ||
Universal garage door opener | 291 | 291 | 291 | ||
Options (change) | 8,100 | 2,900 | 5,400 | 5,650 | 3,400 |
Options (change) | 7,014 | 2,511 | 4,951 | 5,164 | 3,060 |
Destination | 865 | 865 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
Total Price | $51,115 | $62,165 | $37,285 | $36,836 | $34,795 |
Total Invoice | $46,803 | $57,269 | $34,598 | $33,883 | $32,335 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $17,230 | |||||
TrueDelta Adjusted Invoice Difference: $15,314 | |||||
Model Year | 2009 | 2009 | 2018 | 2018 | 2018 |
Model | FX | FX | Optima | Optima | Optima |
Trim | FX35 | FX50 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 303hp V6 | 390hp V8 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T7 | T7 | T6 | T6 | T6 |
Drivetrain | RWD | AWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 300, 11 | 300, 11 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 265/60-18 | 265/45-21 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $51,115 | $62,165 | $37,285 | $36,836 | $34,795 |
Adjustments for Features | 0 | -2,350 | -645 | -345 | -910 |
Feature-Adjusted Total Price | $51,115 | $59,815 | $36,640 | $36,491 | $33,885 |
Cost Above Minimum | $0 | $8,700 | $2,755 | $2,606 | $0 |
Total Invoice | $46,803 | $57,269 | $34,598 | $33,883 | $32,335 |
Adjustments for Features | 0 | -2,165 | -599 | -317 | -846 |
Feature-Adjusted Total Invoice | $46,803 | $55,104 | $33,999 | $33,566 | $31,489 |
Cost Above Minimum | $0 | $8,301 | $2,510 | $2,077 | $0 |
Model Year | 2009 | 2009 | 2018 | 2018 | 2018 |
Model | FX | FX | Optima | Optima | Optima |
Trim | FX35 | FX50 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
7-speed manually-shiftable automatic | $1200 | $1200 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
RWD | $0 | ||||
AWD | $1700 | ||||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Power trunk / liftgate pull-down | $50 | $50 | |||
Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
Remote window/roof operation | $15 | $15 | |||
Sunshades, second row | $125 | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Around view cameras | $500 | $500 | |||
Automatic braking, low-speed | $200 | $200 | $200 | ||
Blind spot warning system | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | ||
Knee airbag, driver | $75 | $75 | $75 | ||
Lane departure prevention | $150 | $150 | |||
Obstacle detection, front | $150 | $150 | |||
Radar- or camera-based collision preparation system | $0 | $0 | |||
Rearview camera | $200 | $200 | $200 | ||
Temporary spare tire | $150 | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Aluminum roof rails | $250 | $250 | |||
Cargo cover | $75 | $75 | |||
Cargo mat | $40 | ||||
Climate Control | |||||
Air purifier | $50 | ||||
Automatic air recirculation | $100 | ||||
Ionizing air filtration | $50 | ||||
Rain-sensing wipers | $175 | $175 | |||
Rear wiper | $175 | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | ||
Drivetrain | |||||
Lockable center differential | $150 | ||||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bodyside cladding (gray/black) | $250 | $250 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | |||
Laminated front side windows | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | ||||
Self-repairing paint | $0 | $0 | |||
Sunroof | $900 | $900 | |||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | ||
Bluetooth audio streaming | $25 | $25 | $25 | ||
CD player | $125 | $125 | |||
HD radio | $50 | $50 | $50 | ||
Media drive | $15 | $15 | |||
MP3-compatible player | $50 | $50 | |||
SD Card slot | $25 | $25 | |||
SMS text-to-speech reader | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | ||
Voice control for external devices | $0 | $0 | $0 | ||
Instruments, Lights, and Mirrors | |||||
Analog clock | $25 | $25 | |||
Approach detection | $25 | $25 | $25 | ||
Auto-dimming headlights | $200 | $200 | $200 | ||
Compass | $0 | $0 | $0 | ||
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | $125 | $125 | ||
Interior ambient lighting | $150 | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | $150 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Door sill trim plates | $100 | $100 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | |||
Manual recliner, second row seats | $75 | $75 | |||
Metal pedals | $75 | $75 | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Wood trim | $300 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | ||||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||
Total Value of Features | $6,805 | $9,155 | $7,450 | $7,150 | $7,715 |
Value of Feature Adjustments | $0 | $2,350 | $645 | $345 | $910 |
Value of Feature Adjustments | 0 | -2,165 | -599 | -317 | -846 |
Model Year | 2009 | 2018 |
Model | FX | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 113.5 in | 110.4 in |
Length | 191.3 in | 191.1 in |
Width | 75.9 in | 73.2 in |
Height | 65.0 in | 57.7 in |
Curb Weight | 4,095 lb. | 3,220 lb. |
Fuel Capacity | 23.8 gal. | 18.5 gal. |
Row 1 Headroom | 39.3 in | 39.8 in |
Row 1 Shoulder Room | 57.3 in | 58.1 in |
Row 1 Hip Room | 54.9 in | 56.0 in |
Row 1 Legroom | 44.7 in | 45.5 in |
Row 2 Headroom | 38.5 in | 37.8 in |
Row 2 Shoulder Room | 57.4 in | 56.4 in |
Row 2 Hip Room | 54.2 in | 56.0 in |
Row 2 Legroom | 34.6 in | 35.6 in |
Cargo Volume, Minimum | 24.8 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 62.0 ft3 | 15.9 ft3 |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
CD player | 125 | No |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Around view cameras | 300 | No |
SD Card slot | 25 | No |
Total Requested | 975 | 61% |
Total Not Requested | 615 | 39% |
Premium Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Memory system, driver seat | 200 | Yes |
Cargo cover | 75 | No |
Bluetooth cell phone link | 100 | Yes |
Cargo net | 40 | Yes |
Mirror tilt-down in reverse | 25 | No |
Aluminum roof rails | 250 | No |
Metal pedals | 75 | Yes |
Steering-wheel-mounted transmission controls | 100 | Yes |
USB port | 25 | Yes |
Total Requested | 1040 | 70% |
Total Not Requested | 450 | 30% |
Technology Package | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Lane departure prevention system | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 1300 | 84% |
Total Not Requested | 250 | 16% |
Technology Package | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Lane departure prevention system | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 1300 | 84% |
Total Not Requested | 250 | 16% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | No |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 2350 | 39% |
Total Not Requested | 3625 | 61% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 2200 | 38% |
Total Not Requested | 3625 | 62% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Total Requested | 2025 | 66% |
Total Not Requested | 1050 | 34% |