The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,795 Kia Optima SX | ||||
Difference: $6,815 | ||||
Lowest Total Invoice: $32,335 Kia Optima SX | ||||
Difference: $5,717 | ||||
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Model Year | 2010 | 2018 | 2018 | 2018 |
Model | G | Optima | Optima | Optima |
Trim | G37 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $33,250 | $30,990 | $35,210 | $30,500 |
Base Invoice | $30,727 | $28,752 | $32,743 | $28,380 |
Premium Package | 2,150 | |||
Journey Package | 1,200 | |||
Navigation Package | 1,850 | |||
Technology Package | 1,150 | 5,000 | 5,250 | 3,000 |
Cargo net | 60 | 50 | 50 | 50 |
Cargo mat | 105 | 95 | 95 | |
Rear air vents | 0 | |||
Aerodynamic Package | 980 | |||
Universal garage door opener | 350 | 350 | 350 | |
Premium Package | 1,862 | |||
Journey Package | 1,105 | |||
Navigation Package | 1,603 | |||
Technology Package | 996 | 4,618 | 4,831 | 2,727 |
Cargo net | 46 | 42 | 42 | 42 |
Cargo mat | 79 | 78 | 78 | |
Rear air vents | 0 | |||
Aerodynamic Package | 769 | |||
Universal garage door opener | 291 | 291 | 291 | |
Options (change) | 7,495 | 5,495 | 5,745 | 3,400 |
Options (change) | 6,460 | 5,029 | 5,242 | 3,060 |
Destination | 865 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | -4,919 | 0 |
Total Price | $41,610 | $37,380 | $36,931 | $34,795 |
Total Invoice | $38,052 | $34,676 | $33,961 | $32,335 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $10,035 | ||||
TrueDelta Adjusted Invoice Difference: $8,709 | ||||
Model Year | 2010 | 2018 | 2018 | 2018 |
Model | G | Optima | Optima | Optima |
Trim | G37 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 328hp V6 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T7 | T6 | T6 | T6 |
Drivetrain | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 10 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 225/55-17 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $41,610 | $37,380 | $36,931 | $34,795 |
Adjustments for Features | 0 | -2,995 | -2,695 | -3,220 |
Feature-Adjusted Total Price | $41,610 | $34,385 | $34,236 | $31,575 |
Cost Above Minimum | $0 | $2,810 | $2,661 | $0 |
Total Invoice | $38,052 | $34,676 | $33,961 | $32,335 |
Adjustments for Features | 0 | -2,778 | -2,478 | -2,992 |
Feature-Adjusted Total Invoice | $38,052 | $31,898 | $31,483 | $29,343 |
Cost Above Minimum | $0 | $2,555 | $2,140 | $0 |
Model Year | 2010 | 2018 | 2018 | 2018 |
Model | G | Optima | Optima | Optima |
Trim | G37 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
7-speed manually-shiftable automatic | $1200 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
RWD | $0 | |||
FWD | $0 | $0 | $0 | |
Accessories | ||||
Adaptive cruise control | $600 | |||
Adaptive cruise control, all-speed | $850 | $850 | $850 | |
Heated steering wheel | $100 | $100 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | |
Remote window/roof operation | $15 | |||
Sunshades, second row | $125 | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Automatic braking, high-speed or partial | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | |
Knee airbag, driver | $75 | $75 | $75 | |
Lane departure warning | $200 | $200 | $200 | |
Radar- or camera-based collision preparation system | $0 | |||
Rollover sensor | $50 | $50 | $50 | |
Temporary spare tire | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Rear seat pass-through | $100 | |||
Climate Control | ||||
Automatic air recirculation | $100 | |||
Ionizing air filtration | $50 | |||
Rain-sensing wipers | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | |
Engine / Motor | ||||
10 kWh battery pack | $0 | |||
3.3 kW onboard charger | $0 | |||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | ||
Sunroof | $900 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | |
CD player | $125 | |||
DVD-compatible player | $0 | |||
HD radio | $50 | $50 | $50 | |
Media drive | $15 | |||
MP3-compatible player | $50 | |||
SD Card slot | $25 | |||
SMS text-to-speech reader | $25 | $25 | $25 | |
Traffic + travel information | $25 | |||
Traffic information | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | |||
Approach detection | $25 | $25 | $25 | |
Auto-dimming headlights | $200 | $200 | $200 | |
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | ||
Fog lights | $125 | $125 | ||
Interior ambient lighting | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | $25 | ||
LED headlights | $1000 | $1000 | $1000 | |
Power-folding mirrors | $50 | |||
Steering-linked headlights | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||
Folding second row seats | $300 | $300 | ||
Heated second row seats | $200 | $200 | ||
Leather door panel trim | $250 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $5,605 | $8,600 | $8,300 | $8,825 |
Value of Feature Adjustments | $0 | $2,995 | $2,695 | $3,220 |
Value of Feature Adjustments | 0 | -2,778 | -2,478 | -2,992 |
Model Year | 2010 | 2018 |
Model | G | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.2 in | 110.4 in |
Length | 187.0 in | 191.1 in |
Width | 69.8 in | 73.2 in |
Height | 57.2 in | 57.7 in |
Curb Weight | 3,582 lb. | 3,220 lb. |
Fuel Capacity | 20.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.5 in | 39.8 in |
Row 1 Shoulder Room | 55.6 in | 58.1 in |
Row 1 Hip Room | 55.1 in | 56.0 in |
Row 1 Legroom | 43.9 in | 45.5 in |
Row 2 Headroom | 37.7 in | 37.8 in |
Row 2 Shoulder Room | 55.2 in | 56.4 in |
Row 2 Hip Room | 53.7 in | 56.0 in |
Row 2 Legroom | 34.7 in | 35.6 in |
Cargo Volume | 13.5 ft3 | 15.9 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Bose, 10 speakers (with subwoofer) | 350 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Memory system, driver seat | 200 | Yes |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
Media drive, small | 5 | No |
Total Requested | 1600 | 78% |
Total Not Requested | 455 | 22% |
Journey Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Automatic headlights | 125 | Yes |
Bluetooth cell phone link | 100 | Yes |
Rearview camera | 200 | Yes |
Compass | 0 | No |
Dual-zone climate control | 125 | Yes |
USB port | 25 | Yes |
Total Requested | 1050 | 100% |
Total Not Requested | 0 | 0% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
SD Card slot | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 725 | 92% |
Total Not Requested | 65 | 8% |
Technology Package | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Automatic air recirculation | 100 | No |
Forward collision alert | 200 | Yes |
Ionizing air filtration | 50 | No |
Total Requested | 650 | 72% |
Total Not Requested | 250 | 28% |
Aerodynamic Package | ||
Feature | Value | Requested? |
Rear spoiler | 200 | Yes |
Sport front fascia (optional) | 0 | No |
Total Requested | 200 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | No |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Total Requested | 950 | 16% |
Total Not Requested | 5025 | 84% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Total Requested | 800 | 14% |
Total Not Requested | 5025 | 86% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
HD radio | 50 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 1175 | 38% |
Total Not Requested | 1900 | 62% |