| 1 | 0 | 3 | 4 | 3 | 4 |
Jeep Wrangler vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Jeep Wrangler vs. Kia Optima Invoice Comparison
Lowest Total Price: $19,950 Kia Optima LX | |||||||
| Difference: $7,745 | |||||||
Lowest Total Invoice: $19,550 Kia Optima LX | |||||||
| Difference: $5,784 | |||||||
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| Model Year | 2007 | 2007 | 2011 | 2011 | 2011 | 2011 | 2011 |
| Model | Wrangler | Wrangler | Optima | Optima | Optima | Optima | Optima |
| Trim | Unlimited Sahara | Unlimited Rubicon | LX | EX | EX Turbo | SX | Hybrid |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $24,905 | $29,240 | $19,200 | $22,700 | $24,700 | $26,200 | $26,500 |
| Base Invoice | $22,800 | $26,659 | $18,800 | $21,210 | $23,080 | $24,480 | $24,760 |
| MyGig Infotainment System with nav | 1,590 | 1,590 | |||||
| Front side airbags | 490 | 490 | |||||
| Floor mats | 50 | 50 | |||||
| Power Convenience Group | 800 | ||||||
| Technology Package | 2,000 | 2,000 | 2,000 | ||||
| Premium Package | 2,250 | 2,150 | 2,000 | ||||
| MyGig Infotainment System with nav | 1,399 | 1,399 | |||||
| Front side airbags | 431 | 431 | |||||
| Floor mats | 44 | 44 | |||||
| Power Convenience Group | 704 | ||||||
| Technology Package | 1,785 | 1,785 | 1,785 | ||||
| Premium Package | 2,010 | 1,920 | 1,790 | ||||
| Options (change) | 2,130 | 2,930 | 0 | 4,250 | 4,150 | 4,000 | 0 |
| Options (change) | 1,874 | 2,578 | 0 | 3,795 | 3,705 | 3,575 | 0 |
| Destination | 660 | 660 | 750 | 750 | 750 | 750 | 750 |
| Total Price | $27,695 | $32,830 | $19,950 | $27,700 | $29,600 | $30,950 | $27,250 |
| Total Invoice | $25,334 | $29,897 | $19,550 | $25,755 | $27,535 | $28,805 | $25,510 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Jeep Wrangler dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Jeep Wrangler vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
| TrueDelta Adjusted Price Difference: $4,415 | |||||||
| TrueDelta Adjusted Invoice Difference: $3,743 | |||||||
| Model Year | 2007 | 2007 | 2011 | 2011 | 2011 | 2011 | 2011 |
| Model | Wrangler | Wrangler | Optima | Optima | Optima | Optima | Optima |
| Trim | Unlimited Sahara | Unlimited Rubicon | LX | EX | EX Turbo | SX | Hybrid |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 202hp V6 | 202hp V6 | 200hp I4 | 200hp I4 | 274hp I4 | 274hp I4 | 166hp I4 H |
| Transmission | M6 | M6 | M6 | T6 | T6 | T6 | T6 |
| Drivetrain | RWD | 4WD, PT w/4L | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 368, 7 | 368, 7 | ?, 6 | 550, 12 | 550, 12 | 550, 12 | ?, 6 |
| Tire (rear if not all the same) | 255/75-17 | 255/75-17 | 205/65-16 | 215/55-17 | 215/55-17 | 225/45-18 | 205/65-16 |
| Total Price | $27,695 | $32,830 | $19,950 | $27,700 | $29,600 | $30,950 | $27,250 |
| Adjustments for Features | -3,605 | -5,630 | 0 | -8,025 | -8,025 | -8,575 | -3,880 |
| Feature-Adjusted Total Price | $24,090 | $27,200 | $19,950 | $19,675 | $21,575 | $22,375 | $23,370 |
| Cost Above Minimum | $0 | $3,110 | $275 | $0 | $1,900 | $2,700 | $3,695 |
| Total Invoice | $25,334 | $29,897 | $19,550 | $25,755 | $27,535 | $28,805 | $25,510 |
| Adjustments for Features | -3,298 | -5,127 | 0 | -7,462 | -7,465 | -7,981 | -3,632 |
| Feature-Adjusted Total Invoice | $22,036 | $24,770 | $19,550 | $18,293 | $20,070 | $20,824 | $21,878 |
| Cost Above Minimum | $0 | $2,734 | $1,257 | $0 | $1,777 | $2,531 | $3,585 |
Features Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2007 | 2007 | 2011 | 2011 | 2011 | 2011 | 2011 |
| Model | Wrangler | Wrangler | Optima | Optima | Optima | Optima | Optima |
| Trim | Unlimited Sahara | Unlimited Rubicon | LX | EX | EX Turbo | SX | Hybrid |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||
| 6-speed manual | $150 | $150 | $150 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |||
| RWD | $0 | ||||||
| 4WD, part-time w/low range | $1700 | ||||||
| FWD | $0 | $0 | $0 | $0 | $0 | ||
| Accessories | |||||||
| Cruise control | $150 | $150 | $150 | $150 | $150 | $150 | |
| Heated steering wheel | $100 | $100 | |||||
| Proximity key | $250 | $250 | $250 | $250 | |||
| Remote keyless entry | $225 | $225 | $225 | $225 | $225 | $225 | |
| Tilt steering wheel, manual | $150 | $150 | $150 | ||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |||
| Universal garage door opener | $100 | $100 | $100 | ||||
| Brakes, Airbags, and Other Safety | |||||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
| Rearview camera | $200 | $200 | $200 | $200 | |||
| Roll bar | $200 | $200 | |||||
| Side curtain airbags | $350 | $350 | $350 | $350 | $350 | ||
| Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | ||
| Cargo Management | |||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | ||||||
| Climate Control | |||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | |||
| Dual-zone climate control | $125 | $125 | $125 | $125 | |||
| Interior air filter | $0 | $0 | $0 | $0 | $0 | ||
| Rear air vents | $100 | $100 | $100 | $100 | |||
| Rear defrost | $200 | $200 | $200 | $200 | $200 | ||
| Drivetrain | |||||||
| Heavy-duty front axle (optional) | $0 | ||||||
| Limited-slip rear differential | $300 | ||||||
| Lockable front differential | $150 | ||||||
| Lockable rear differential | $150 | ||||||
| Exterior | |||||||
| Body kit | $0 | $0 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||
| Deep-tinted rear windows | $275 | ||||||
| Externally-mounted spare | $0 | $0 | |||||
| Panoramic sunroof | $1200 | $1200 | $1200 | ||||
| Rear spoiler | $200 | $200 | |||||
| Removable soft top | $2000 | $2000 | |||||
| Skid plates | $150 | $150 | |||||
| Tow hook(s), front | $40 | $40 | |||||
| Tow hook(s), rear | $25 | $25 | |||||
| Tubular side steps | $350 | ||||||
| Infotainment | |||||||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | |||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |||
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | ||
| DVD-compatible player | $0 | $0 | |||||
| Media drive | $15 | $15 | |||||
| Media drive, small | $5 | ||||||
| Navigation system | $600 | $600 | $600 | $600 | $600 | ||
| Off-road navigation system | $0 | $0 | |||||
| SMS text-to-speech reader | $25 | ||||||
| Traffic information | $25 | $25 | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | ||||||
| Voice control for nav and audio | $100 | $100 | $100 | ||||
| Instruments, Lights, and Mirrors | |||||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | ||||
| Automatic headlights | $125 | $125 | $125 | $125 | |||
| Compass | $0 | $0 | $0 | $0 | $0 | ||
| Detailed driving style feedback | $100 | ||||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | |
| Heated mirrors | $25 | $25 | $25 | $25 | |||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | ||
| Large energy flow and fuel economy display | $25 | ||||||
| Power mirrors | $150 | $150 | $150 | $150 | $150 | ||
| Speaker lights | $100 | $100 | $100 | $100 | |||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
| Xenon HID headlights | $500 | ||||||
| Seats and Interior Trim | |||||||
| Aluminum trim | $100 | ||||||
| Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | ||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||||
| Floor mats | $75 | $75 | $75 | $75 | $75 | $75 | |
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
| Heated front seats | $200 | $200 | $200 | ||||
| Heated second row seats | $200 | $200 | $200 | ||||
| Illuminated door sill trim plates | $200 | ||||||
| Leather seating surfaces | $900 | $900 | |||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | $50 | ||||
| Memory system, driver seat | $200 | $200 | $200 | ||||
| Partial leather seating sufaces | $450 | ||||||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | |||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | |||
| Power recliner, passenger seat | $100 | $100 | $100 | ||||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | |||
| Stain-resistant fabric | $100 | $100 | |||||
| Suspension, Wheels, and Tires | |||||||
| All-terrain tires | $0 | $0 | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
| Disconnectable stabilizer bars | $350 | ||||||
| Off-road suspension (upgrade) | $0 | ||||||
| Sport suspension (upgrade) | $0 | ||||||
| White-letter tires | $0 | ||||||
| Transmission | |||||||
| Steering-wheel-mounted transmission controls | $100 | ||||||
| Total Value of Features | $5,505 | $7,530 | $1,900 | $9,925 | $9,925 | $10,475 | $5,780 |
| Value of Feature Adjustments | $3,605 | $5,630 | $0 | $8,025 | $8,025 | $8,575 | $3,880 |
| Value of Feature Adjustments | -3,298 | -5,127 | 0 | -7,462 | -7,465 | -7,981 | -3,632 |
Specifications Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2007 | 2011 |
| Model | Wrangler | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 116.0 in | 110.0 in |
| Length | 184.4 in | 190.7 in |
| Width | 73.9 in | 72.1 in |
| Height | 72.3 in | 57.3 in |
| Curb Weight | 4,181 lb. | 3,207 lb. |
| Fuel Capacity | 21.6 gal. | 18.5 gal. |
| Row 1 Headroom | 41.3 in | 40.0 in |
| Row 1 Shoulder Room | 55.8 in | 57.2 in |
| Row 1 Hip Room | 55.6 in | 54.7 in |
| Row 1 Legroom | 41.0 in | 45.5 in |
| Row 2 Headroom | 40.3 in | 37.6 in |
| Row 2 Shoulder Room | 56.8 in | 55.7 in |
| Row 2 Hip Room | 56.7 in | 54.5 in |
| Row 2 Legroom | 37.2 in | 34.7 in |
| Cargo Volume, Minimum | 46.4 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 82.0 ft3 | 15.4 ft3 |
Option Package Details
Jeep Wrangler Unlimited Sahara
| MyGig Infotainment System with nav | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | No |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | No |
| Total Requested | 825 | 98% |
| Total Not Requested | 15 | 2% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Power Convenience Group | ||
| Feature | Value | Requested? |
| Power front side windows | 250 | Yes |
| Power locks | 275 | Yes |
| Remote keyless entry | 225 | Yes |
| Alarm | 100 | No |
| Power rear side windows | 200 | Yes |
| Total Requested | 950 | 90% |
| Total Not Requested | 100 | 10% |
| MyGig Infotainment System with nav | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | No |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | No |
| Total Requested | 825 | 98% |
| Total Not Requested | 15 | 2% |
Option Package Details
Kia Optima EX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 625 | 48% |
| Total Not Requested | 675 | 52% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2400 | 100% |
Option Package Details
Kia Optima EX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 625 | 48% |
| Total Not Requested | 675 | 52% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2400 | 100% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 625 | 48% |
| Total Not Requested | 675 | 52% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2300 | 100% |
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