Jeep Wrangler Jeep Wrangler 2011 Kia Optima Kia Optima 2016

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Jeep Wrangler vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,990

Kia Optima EX   
Difference: $8,645

Lowest Total Invoice: $24,303

Kia Optima EX   
Difference: $8,239

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  Down Payment Interest Rate Term
Model Year201120112016201620162016
ModelWranglerWranglerOptimaOptimaOptimaOptima
TrimUnlimited SaharaUnlimited RubiconEXHybrid EXSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $30,445 $33,320 $25,140 $32,195 $29,940 $36,040
Base Invoice $28,725 $31,341 $23,453 $29,856 $27,865 $33,435
Media Center 730N 1,845 1,845        
Front side airbags 490 490        
Automatic climate control, front 155 155        
Leather seating surfaces 900 900        
Media Center 730N 1,642 1,642        
Front side airbags 436 436        
Automatic climate control, front 138 138        
Leather seating surfaces 801 801        
Options (change) 3,390 3,390 0 0 0 0
Options (change) 3,017 3,017 0 0 0 0
Destination 800 800 850 850 850 850
Total Price $34,635 $37,510 $25,990 $33,045 $30,790 $36,890
Total Invoice $32,542 $35,158 $24,303 $30,706 $28,715 $34,285

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $6,955
TrueDelta Adjusted Invoice Difference: $6,651
Model Year201120112016201620162016
ModelWranglerWranglerOptimaOptimaOptimaOptima
TrimUnlimited SaharaUnlimited RubiconEXHybrid EXSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine202hp V6202hp V6185hp I4159hp I4 H245hp I4245hp I4
TransmissionM6M6T6T6T6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 6550, 12?, 6630, 10
Tire (rear if not all the same)255/70-18255/75-17215/55-17215/55-17235/45-18235/45-18
Total Price$34,635$37,510$25,990$33,045$30,790$36,890
Adjustments for Features-1,690-2,2900-2,710-2,325-7,275
Feature-Adjusted Total Price$32,945$35,220$25,990$30,335$28,465$29,615
Cost Above Minimum$0$2,275$0$4,345$2,475$3,625
Total Invoice$32,542$35,158$24,303$30,706$28,715$34,285
Adjustments for Features-1,588-2,1460-2,518-2,168-6,761
Feature-Adjusted Total Invoice$30,954$33,012$24,303$28,188$26,547$27,524
Cost Above Minimum$0$2,058$0$3,885$2,244$3,221

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Features Comparison: Jeep Wrangler vs. Kia Optima

Model Year201120112016201620162016
ModelWranglerWranglerOptimaOptimaOptimaOptima
TrimUnlimited SaharaUnlimited RubiconEXHybrid EXSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150    
6-speed manually-shiftable automatic  $1100$1100$1100$1100
4WD, part-time w/low range$1700$1700    
FWD  $0$0$0$0
Accessories 
AC power outlet$100$100    
Adaptive cruise control, all-speed     $850
Cruise control$150$150$150$150$150 
Heated steering wheel  $100$100$100$100
Proximity key  $250$250$250$250
Proximity trunk or liftgate opener  $125 $125$125
Sunshades, second row    $125$125
Tilt steering wheel, manual$150$150    
Tilt/telescoping steering wheel, manual  $250$250$250$250
Universal garage door opener   $100  
Brakes, Airbags, and Other Safety 
911 assist   $25$25$25
Active or whiplash-reducing head restraints, front seats  $0$0$0$0
Around view cameras     $500
Automatic braking, high-speed or partial     $200
Automatic braking, low-speed     $200
Blind spot warning system     $200
Cross-traffic warning, rear     $100
Forward collision warning     $200
Full-size spare tire$225$225    
Hill descent control$250$250    
Knee airbag, driver  $75 $75$75
Lane departure warning     $200
Obstacle detection, rear     $250
Rearview camera  $200$200$200 
Roll bar$200$200    
Rollover sensor  $50$50$50$50
Side curtain airbags  $350$350$350$350
Temporary spare tire    $150$150
Vehicle health reports   $0$0$0
Cargo Management 
Air-conditioned storage compartment   $50  
Cargo mat  $40 $40$40
Overhead sunglass holder  $25$25$25$25
Rear seat pass-through   $100  
Climate Control 
Dual-zone climate control  $125$125$125$125
Interior air filter  $0$0$0$0
Rear air vents  $100$100$100$100
Rear defrost  $200$200$200$200
Drivetrain 
Heavy-duty front axle (optional) $0    
Limited-slip rear differential $300    
Lockable front differential $150    
Lockable rear differential $150    
Engine / Motor 
Automatic start / stop   $150  
Exterior 
Body kit   $0  
Bright-finished exhaust tip(s)  $25 $25$25
Deep-tinted rear windows$275$275    
Externally-mounted spare$0$0    
Laminated front side windows  $200$200$200$200
Painted brake calipers (optional)    $0$0
Panoramic sunroof     $1200
Rear spoiler   $200$200$200
Removable soft top$2000$2000    
Skid plates$150$150    
Tow hook(s), front$40$40    
Tow hook(s), rear$25$25    
Tubular side steps$350     
Infotainment 
Android Auto support    $100$100
App support   $0$0$0
Audio controls on steering wheel  $125$125$125$125
Bluetooth audio streaming$25$25 $25$25$25
CD player$125$125$125$125  
DVD-compatible player$0$0    
HD radio   $50$50$50
Media drive$15$15    
MP3-compatible player$50$50$50$50  
Navigation system$600$600 $600$600$600
Satellite radio  $200$200$200$200
Satellite radio - one year subscription$250$250    
SMS text-to-speech reader   $25$25$25
Surround sound   $250 $250
Traffic + travel information$25$25    
Traffic information   $25$25$25
Voice control for external devices$0$0 $0$0$0
Voice control for nav and audio$100$100 $100$100$100
Instruments, Lights, and Mirrors 
Approach detection  $25 $25$25
Auto-dimming headlights     $200
Auto-dimming rearview mirror   $150$150$150
Automatic headlights  $125$125$125$125
Compass$0$0 $0  
Detailed driving style feedback   $100  
Fog lights$125$125 $125  
Illuminated visor mirror, driver  $50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50
Interior ambient lighting  $150$150$150$150
Large energy flow and fuel economy display   $25  
Power mirrors  $150$150$150$150
Power-folding mirrors  $50$50$50$50
Steering-linked headlights    $150$150
Turn signals on or near mirrors  $25$25$25$25
Xenon HID headlights   $500$500$500
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50$50
Cooled or ventilated front seats   $300 $300
Door sill trim plates    $100$100
Folding second row seats$300$300$300 $300$300
Heated front row armrests  $100 $100$100
Heated front seats$200$200 $200  
Heated second row seats   $200 $200
Illuminated door sill trim plates   $200  
Manual height adjuster, driver seat$50$50    
Manual height adjuster, passenger seat  $50 $50 
Memory system, driver seat  $200$200$200$200
Metal pedals    $75$75
Power 4-way lumbar adjuster, driver seat  $150 $150$150
Power fore-aft adjuster, driver seat  $100$100$100$100
Power fore-aft adjuster, passenger seat   $100 $100
Power height adjuster, driver seat  $100$100$100$100
Power height adjuster, passenger seat     $100
Power lumbar adjuster, driver seat   $100  
Power lumbar adjuster, passenger seat     $100
Power recliner, driver seat  $100$100$100$100
Power recliner, passenger seat   $100 $100
Power tilt adjuster, driver seat  $100$100$100$100
Power tilt adjuster, passenger seat     $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0    
Alloy wheels$350 $350$350  
Disconnectable stabilizer bars $350    
Electronic systems calibration selector  $200 $200$200
Machined alloy wheels $350  $350$350
Off-road suspension (upgrade) $0    
Performance steering system (optional)    $0$0
Sport suspension (upgrade)    $0$0
White-letter tires$0$0    
Transmission 
Steering-wheel-mounted transmission controls    $100$100
Total Value of Features$7,980$8,580$6,290$9,000$8,615$13,565
Value of Feature Adjustments$1,690$2,290$0$2,710$2,325$7,275
Value of Feature Adjustments-1,588-2,1460-2,518-2,168-6,761

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Specifications Comparison: Jeep Wrangler vs. Kia Optima

Model Year20112016
ModelWranglerOptima
Body4dr SUV4dr Sedan
Wheelbase116.0 in110.4 in
Length184.4 in191.1 in
Width73.9 in73.2 in
Height72.3 in57.7 in
Curb Weight4,181 lb.3,220 lb.
Fuel Capacity21.6 gal.18.5 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in58.1 in
Row 1 Hip Room55.6 in56.0 in
Row 1 Legroom41.0 in45.5 in
Row 2 Headroom40.3 in37.8 in
Row 2 Shoulder Room56.8 in56.4 in
Row 2 Hip Room56.7 in56.0 in
Row 2 Legroom37.2 in35.6 in
Cargo Volume,
Minimum
46.4 ft315.9 ft3
Cargo Volume,
Maximum
82.0 ft315.9 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25No
Bluetooth cell phone link100Yes
Voice control for external devices0Yes
USB port25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
Total Requested85096%
Total Not Requested404%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25No
Bluetooth cell phone link100Yes
Voice control for external devices0Yes
USB port25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
Total Requested85096%
Total Not Requested404%

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