Jeep Wrangler Jeep Wrangler 2018 Lincoln Navigator Lincoln Navigator 2018

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Jeep Wrangler vs. Lincoln Navigator Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Lincoln Navigator Invoice Comparison

Lowest Total Price: $47,730

Jeep Wrangler Unlimited Sahara   
Difference: $34,115

Lowest Total Invoice: $45,025

Jeep Wrangler Unlimited Sahara   
Difference: $32,290

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018201820182018
ModelWranglerWranglerNavigatorNavigatorNavigator
TrimUnlimited SaharaUnlimited RubiconSelectReserveBlack Label
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $37,345 $40,495 $76,055 $81,205 $93,705
Base Invoice $35,647 $38,546 $71,872 $76,333 $87,567
Trailer Tow and Heavy Duty Electrical Group 795 795      
Cold Weather Group 895 895      
Electronic Infotainment System Group 1,495 1,495      
Trail Rail Cargo Management Group 195 195      
Active Safety Group 795 795      
8-speed shiftable automatic 2,000 2,000      
Proximity key 495 495      
LED headlights 895 895      
Leather seating surfaces 1,495 1,495      
All-weather floor mats 130 130 75 75 75
4WD w/low range     2,655 0  
Heavy-Duty Trailer Tow Package     1,865 1,865  
Trailer Tow and Heavy Duty Electrical Group 708 708      
Cold Weather Group 797 797      
Electronic Infotainment System Group 1,331 1,331      
Trail Rail Cargo Management Group 174 174      
Active Safety Group 708 708      
8-speed shiftable automatic 1,780 1,780      
Proximity key 441 441      
LED headlights 797 797      
Leather seating surfaces 1,331 1,331      
All-weather floor mats 116 116 67 67 67
4WD w/low range     2,521 0  
Heavy-Duty Trailer Tow Package     1,660 1,660  
Options (change) 9,190 9,190 4,595 1,940 75
Options (change) 8,183 8,183 4,248 1,727 67
Destination 1,195 1,195 1,195 1,195 1,195
Total Price $47,730 $50,880 $81,845 $84,340 $94,975
Total Invoice $45,025 $47,924 $77,315 $79,255 $88,829

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Lincoln Navigator

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $26,190
TrueDelta Adjusted Invoice Difference: $24,574
Model Year20182018201820182018
ModelWranglerWranglerNavigatorNavigatorNavigator
TrimUnlimited SaharaUnlimited RubiconSelectReserveBlack Label
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6450hp V6450hp V6450hp V6
TransmissionT8T8T10T10T10
Drivetrain4WD, PT w/4L4WD, PT w/4L4WD w/4L4WD w/4L4WD w/4L
EPA Fuel Economy (city/highway)18/23 MPG18/23 MPG16/21 MPG16/21 MPG16/21 MPG
Audio (watts, speakers)?, 8?, 8?, 14?, 14?, 20
Tire (rear if not all the same)255/70-18285/70-17285/45-22285/45-22285/45-22
Total Price$47,730$50,880$81,845$84,340$94,975
Adjustments for Features0-800-7,925-10,275-14,925
Feature-Adjusted Total Price$47,730$50,080$73,920$74,065$80,050
Cost Above Minimum$0$2,350$0$145$6,130
Total Invoice$45,025$47,924$77,315$79,255$88,829
Adjustments for Features0-754-7,486-9,656-13,959
Feature-Adjusted Total Invoice$45,025$47,170$69,829$69,599$74,870
Cost Above Minimum$0$2,145$230$0$5,271

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Features Comparison: Jeep Wrangler vs. Lincoln Navigator

Model Year20182018201820182018
ModelWranglerWranglerNavigatorNavigatorNavigator
TrimUnlimited SaharaUnlimited RubiconSelectReserveBlack Label
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300   
10-speed manually-shiftable automatic  $1500$1500$1500
4WD, part-time w/low range$1700$1700   
4WD w/low range  $2200$2200$2200
Accessories 
Active noise reduction  $0$0$0
Adaptive cruise control, all-speed    $850
Auxiliary switches$100$100   
Cruise control$150$150$150$150 
Hands-free trunk or liftgate  $100$100$100
Keyless entry keypad  $50$50$50
Power liftgate  $350$350$350
Power-adjustable pedals  $125$125$125
Remote climate control  $25$25$25
Remote window/roof operation  $15$15$15
Semi-automated parking system    $500
Tilt/telescoping steering wheel, manual$250$250   
Tilt/telescoping steering wheel, power  $350$350$350
Brakes, Airbags, and Other Safety 
911 assist  $25$25$25
Around view cameras  $500$500$500
Automatic braking, high-speed or partial    $200
Automatic braking, low-speed    $200
Cross-traffic warning, rear  $100$100$100
Curve control  $50$50$50
Driver drowsiness monitor    $150
Following distance indicator    $25
Forward collision warning    $200
Lane departure prevention, steering-based    $200
Lane departure warning    $200
Obstacle detection, front  $150$150$150
Pedestrian detection    $50
Radar- or camera-based collision preparation system    $0
Rearview camera$200$200   
Roll bar$200$200   
Rollover sensor  $50$50$50
Safety key  $5$5$5
Side curtain airbags, three rows  $500$500$500
Vehicle health reports  $0$0$0
Wide-view front camera  $150$150$150
Wide-view rear camera  $0$0$0
Cargo Management 
Cargo area rails w/tie downs$50$50   
Class II trailer hitch$200$200   
Class IV trailer hitch  $300$300$300
Console with shifter$150$150   
Console without shifter  $150$150$150
Integrated trailer brake controller  $200$200$200
Liftglass or two-piece tailgate  $150$150$150
Overhead sunglass holder  $25$25$25
Roof rails  $250$250$250
Semi-automated trailer reversing system  $200$200$200
Climate Control 
Rain-sensing wipers  $175$175$175
Rear air vents with automatic controls  $250$250$250
Rear defrost  $200$200$200
Rear HVAC unit  $400$400$400
Rear wiper  $175$175$175
Variable intermittent wipers$75$75   
Wiper de-icer  $25$25$25
Drivetrain 
Heavy-duty front axle (optional) $0   
Limited-slip rear differential $300   
Lockable front differential $150   
Lockable rear differential $150   
Engine / Motor 
Engine-block heater$35$35   
Exterior 
Active grille shutters  $0$0$0
Bodyside moldings  $75$75$75
Externally-mounted spare$0$0   
Laminated front side windows  $200$200$200
Panoramic sunroof   $1200$1200
Power-deployable running boards  $750$750$750
Rear bumper protector  $40$40$40
Rear spoiler  $200$200$200
Removable soft top$2000$2000   
Rock rails $200   
Skid plates$150$150   
Tow hook(s), rear$25$25   
Tubular side steps$350    
Infotainment 
4G LTE connectivity  $0$0$0
Aux input$50$50   
CD player    $125
Concierge Services - 4 year subscription    $200
Larger infotainment display$0$0   
MP3-compatible player    $50
Rear seat audio controls  $25$25$25
Satellite radio  $200$200$200
Satellite radio - one year subscription$250$250   
Surround sound  $250$250$250
Telematics service, such as OnStar$200$200   
Voice control for external devices  $0$0$0
Wi-Fi hotspot  $50$50$50
Wireless charging station  $75$75$75
Instruments, Lights, and Mirrors 
Approach detection  $25$25$25
Auto-dimming driver-side mirror  $75$75$75
Auto-dimming headlights    $200
Compass  $0$0$0
Conversation mirror  $25$25$25
Head-up display (HUD)    $350
Interior ambient lighting$150$150   
Interior ambient lighting, configurable  $150$150$150
Power-folding mirrors  $50$50$50
Steering-linked headlights  $150$150$150
Turn signals on or near mirrors  $25$25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50
Heated second row seats  $200$200$200
Illuminated door sill trim plates  $200$200$200
Leather door panel trim    $250
Leather seating surfaces, third-row seats    $200
Leather-wrapped steering wheel$150$150   
Manual fore-aft adjuster, second row seats  $75$75$75
Manual height adjuster, driver seat$50$50   
Manual lumbar adjuster, driver seat$50$50   
Manual recliner, second row seats  $75$75$75
Manual thigh support length adjuster, driver seat  $50  
Manual thigh support length adjuster, passenger seat  $50  
Memory system, driver seat  $200$200$200
Memory system, passenger seat   $150$150
Power 4-way lumbar adjuster, driver seat   $150$150
Power 4-way lumbar adjuster, passenger seat   $150$150
Power fore-aft adjuster, driver seat  $100$100$100
Power fore-aft adjuster, passenger seat  $100$100$100
Power headrest fore-aft adjuster, driver seat   $50$50
Power headrest fore-aft adjuster, passenger seat   $50$50
Power headrest height adjuster, driver seat   $50$50
Power headrest height adjuster, passenger seat   $50$50
Power height adjuster, driver seat  $100$100$100
Power height adjuster, passenger seat  $100$100$100
Power lumbar adjuster, driver seat  $100  
Power lumbar adjuster, passenger seat  $100  
Power recliner, driver seat  $100$100$100
Power recliner, passenger seat  $100$100$100
Power recliner, third row seats  $150$150$150
Power release, second row seats  $50$50$50
Power seatback bolsters, driver seat   $100$100
Power seatback bolsters, passenger seat   $100$100
Power thigh bolsters, driver seat   $100$100
Power thigh bolsters, passenger seat   $100$100
Power thigh support length adjuster, driver seat   $100$100
Power thigh support length adjuster, passenger seat   $100$100
Power tilt adjuster, driver seat  $100$100$100
Power tilt adjuster, passenger seat  $100$100$100
Power upper seatback recliner, driver seat   $100$100
Power upper seatback recliner, passenger seat   $100$100
Power-folding headrests, third row seats  $50$50$50
Power-folding third row seats  $1000$1000$1000
Synthetic suede headliner    $650
Upholstered instrument cluster hood, leather    $200
Wood trim  $300$300 
Wood trim, alternative type    $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500$500$500
All-terrain tires$0$0   
Alloy wheels$350    
Auto-leveling rear shocks  $200$200$200
Crosswind stabilization  $50$50$50
Disconnectable stabilizer bars $350   
Electronic systems calibration selector  $200$200$200
Machined alloy wheels  $350$350$350
Off-road suspension (upgrade) $0   
Polished alloy wheels $350   
White-letter tires$0    
Transmission 
Steering-wheel-mounted transmission controls  $100$100$100
Total Value of Features$8,185$8,985$16,110$18,460$23,110
Value of Feature Adjustments$0$800$7,925$10,275$14,925
Value of Feature Adjustments0-754-7,486-9,656-13,959

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Specifications Comparison: Jeep Wrangler vs. Lincoln Navigator

Model Year20182018
ModelWranglerNavigator
Body4dr SUV4dr SUV
Wheelbase118.4 in122.5 in
Length188.4 in210.0 in
Width73.8 in79.9 in
Height73.6 in76.4 in
Curb Weight4,200 lb.5,935 lb.
Fuel Capacity21.5 gal.23.0 gal.
Row 1 Headroom42.6 in41.8 in
Row 1 Shoulder Room55.7 in65.2 in
Row 1 Hip Room53.9 in61.9 in
Row 1 Legroom41.2 in41.0 in
Row 2 Headroom41.7 in40.0 in
Row 2 Shoulder Room55.7 in65.1 in
Row 2 Hip Room56.7 in61.6 in
Row 2 Legroom38.3 in41.1 in
Row 3 Headroom0.0 in37.3 in
Row 3 Shoulder Room0.0 in64.2 in
Row 3 Hip Room0.0 in51.4 in
Row 3 Legroom0.0 in36.1 in
Cargo Volume,
Minimum
31.7 ft319.3 ft3
Cargo Volume,
Behind R2
31.757.5 ft3
Cargo Volume,
Maximum
72.4 ft3103.3 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150Yes
Auxiliary switches100No
Total Requested35078%
Total Not Requested10022%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150Yes
Auxiliary switches100No
Total Requested35078%
Total Not Requested10022%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%

Option Package Details
Lincoln Navigator Select

4WD w/low range
FeatureValueRequested?
4WD w/low range0Yes
Transmission cooler0No
Hill descent control250Yes
Total Requested250100%
Total Not Requested00%
Heavy-Duty Trailer Tow Package
FeatureValueRequested?
Additional engine cooling0No
Integrated trailer brake controller200No
Electronic differential lock0No
Semi-automated trailer reversing system200No
Total Requested00%
Total Not Requested400100%

Option Package Details
Lincoln Navigator Reserve

Heavy-Duty Trailer Tow Package
FeatureValueRequested?
Additional engine cooling0No
Integrated trailer brake controller200No
Electronic differential lock0No
Semi-automated trailer reversing system200No
Total Requested00%
Total Not Requested400100%

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