Jeep Wrangler Jeep Wrangler 2018 Lincoln Navigator Lincoln Navigator 2010
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Jeep Wrangler vs. Lincoln Navigator Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Lincoln Navigator Invoice Comparison

Lowest Total Price: $46,395

Jeep Wrangler Unlimited Rubicon   
Difference: $11,395

Lowest Total Invoice: $43,931

Jeep Wrangler Unlimited Rubicon   
Difference: $9,224

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  Down Payment Interest Rate Term
Model Year20182010
ModelWranglerNavigator
TrimUnlimited RubiconBase
Body4dr SUV4dr SUV
Base Price $40,495 $54,950
Base Invoice $38,546 $50,620
Trailer Tow and Heavy Duty Electrical Group 795  
Active Safety Group 795  
Cold Weather Group 595  
Leather seating surfaces 1,495  
All-weather floor mats 130 75
LED headlights 895  
275/55R20   1,495
Remote start   345
Trailer Tow and Heavy Duty Electrical Group 708  
Active Safety Group 708  
Cold Weather Group 530  
Leather seating surfaces 1,331  
All-weather floor mats 116 64
LED headlights 797  
275/55R20   1,256
Remote start   290
Options (change) 4,705 1,915
Options (change) 4,190 1,610
Destination 1,195 925
Total Price $46,395 $57,790
Total Invoice $43,931 $53,155

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Lincoln Navigator dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Lincoln Navigator

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Rubicon
TrueDelta Adjusted Price Difference: $8,460
TrueDelta Adjusted Invoice Difference: $6,524
Model Year20182010
ModelWranglerNavigator
TrimUnlimited RubiconBase
Body4dr SUV4dr SUV
Engine285hp V6310hp V8
TransmissionM6A6
Drivetrain4WD, PT w/4LRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8600, 14
Tire (rear if not all the same)285/70-17275/55-20
Total Price$46,395$57,790
Adjustments for Features0-2,935
Feature-Adjusted Total Price$46,395$54,855
Total Invoice$43,931$53,155
Adjustments for Features0-2,700
Feature-Adjusted Total Invoice$43,931$50,455

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Features Comparison: Jeep Wrangler vs. Lincoln Navigator

Model Year20182010
ModelWranglerNavigator
TrimUnlimited RubiconBase
Body4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150 
6-speed automatic $1000
4WD, part-time w/low range$1700 
RWD $0
Accessories 
AC power outlet$100 
Auxiliary switches$100 
Heated steering wheel$100 
Keyless entry keypad $50
Power flip-out rear side windows $125
Power liftgate $350
Power-adjustable pedals $125
Remote app$25 
Tilt steering wheel, power $200
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
911 assist $25
Blind spot warning system$200 
Obstacle detection, front $150
Roll bar$200 
Rollover sensor $50
Safety key $5
Side curtain airbags, three rows $500
Vehicle health reports $0
Cargo Management 
Cargo organizer $100
Class II trailer hitch$200 
Class III trailer hitch $250
Liftglass or two-piece tailgate $150
Overhead sunglass holder $25
Roof rack $300
Second-row high console $250
Trailering equipment (4 wire) $125
Trailering equipment (7 wire)$150 
Climate Control 
Interior air filter$0 
Rain-sensing wipers $175
Rear air vents with manual controls $150
Rear defrost $200
Rear HVAC unit $400
Rear wiper $175
Variable intermittent wipers$75 
Drivetrain 
Heavy-duty front axle (optional)$0 
Limited-slip rear differential$300 
Lockable front differential$150 
Lockable rear differential$150 
Engine / Motor 
Automatic start / stop$150 
Engine-block heater$35 
Exterior 
Bodyside cladding $350
Bright-finished exhaust tip(s) $25
Externally-mounted spare$0 
Laminated front side windows $200
Power-deployable running boards $750
Rear bumper protector $40
Removable soft top$2000 
Rock rails$200 
Skid plates$150 
Tow hook(s), rear$25 
Wheel-lip moldings $75
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD changer, in-dash $325
MP3-compatible player $50
Rear seat audio controls $25
Satellite radio $200
Satellite radio - one year subscription$250 
Traffic + travel information $25
Voice control for audio system $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Analog clock $25
Auto-dimming rearview mirror $150
Compass $0
Conversation mirror $25
Interior ambient lighting$150 
Large color reconfigurable instrument cluster display$250 
LED headlights$1000 
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Center armrest(s), second row $50
Cooled or ventilated front seats $300
Heated second row seats $200
Leather door panel trim $250
Leather-wrapped steering wheel$150 
Manual height adjuster, driver seat$50 
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Memory system, driver seat $200
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power height adjuster, driver seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Power tilt adjuster, passenger seat $100
Power-folding third row seats $1000
Wood trim $300
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
All-terrain tires$0 
Chrome-plated alloy wheels $850
Disconnectable stabilizer bars$350 
Off-road suspension (upgrade)$0 
Polished alloy wheels$350 
Total Value of Features$9,210$12,145
Value of Feature Adjustments$0$2,935
Value of Feature Adjustments0-2,700

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See a complete comparison of Jeep Wrangler vs. Lincoln Navigator features.

Specifications Comparison: Jeep Wrangler vs. Lincoln Navigator

Model Year20182010
ModelWranglerNavigator
Body4dr SUV4dr SUV
Wheelbase118.4 in119.0 in
Length188.4 in208.4 in
Width73.8 in78.8 in
Height73.6 in77.8 in
Curb Weight4,216 lb.5,873 lb.
Fuel Capacity21.5 gal.28.0 gal.
Row 1 Headroom42.6 in39.5 in
Row 1 Shoulder Room55.7 in63.3 in
Row 1 Hip Room53.9 in60.2 in
Row 1 Legroom41.2 in41.1 in
Row 2 Headroom41.7 in39.7 in
Row 2 Shoulder Room55.7 in63.7 in
Row 2 Hip Room56.7 in59.9 in
Row 2 Legroom38.3 in39.1 in
Row 3 Headroom0.0 in37.5 in
Row 3 Shoulder Room0.0 in51.9 in
Row 3 Hip Room0.0 in50.1 in
Row 3 Legroom0.0 in37.7 in
Cargo Volume,
Minimum		31.7 ft318.1 ft3
Cargo Volume,
Behind R2		31.754.4 ft3
Cargo Volume,
Maximum		72.4 ft3103.3 ft3

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See a complete comparison of Jeep Wrangler vs. Lincoln Navigator specs.

Option Package Details
Jeep Wrangler Unlimited Rubicon

Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150No
Auxiliary switches100No
Total Requested20044%
Total Not Requested25056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Lincoln Navigator

275/55R20 tires
FeatureValueRequested?
275/55R20 tires400No
Chrome-plated alloy wheels500No
Total Requested00%
Total Not Requested900100%

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