The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,250 Kia Optima Hybrid | |||||
Difference: $39,500 | |||||
Lowest Total Invoice: $29,975 Kia Optima Hybrid | |||||
Difference: $36,825 | |||||
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Model Year | 2011 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | Hybrid | A7 3.0T | S7 4.0 TFSI | RS 7 | RS 7 Performance |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Base Price | $26,500 | $69,700 | $81,200 | $113,900 | $130,700 |
Base Invoice | $24,760 | $64,822 | $75,516 | $105,928 | $121,552 |
Premium Technology Package | 5,000 | ||||
Heated second row seats | 500 | 500 | 500 | 500 | |
Metallic paint (extra cost) | 575 | 575 | 575 | 575 | |
Premium Technology Package | 4,465 | ||||
Heated second row seats | 467 | 467 | 467 | 467 | |
Metallic paint (extra cost) | 536 | 536 | 536 | 536 | |
Options (change) | 5,000 | 1,075 | 1,075 | 1,075 | 1,075 |
Options (change) | 4,465 | 1,003 | 1,003 | 1,003 | 1,003 |
Destination | 750 | 975 | 975 | 975 | 975 |
Gas Tax | 0 | 0 | 0 | 1,000 | 1,000 |
Total Price | $32,250 | $71,750 | $83,250 | $116,950 | $133,750 |
Total Invoice | $29,975 | $66,800 | $77,494 | $108,906 | $124,530 |
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Lowest Adjusted Price and Invoice: Kia Optima Hybrid | |||||
TrueDelta Adjusted Price Difference: $32,870 | |||||
TrueDelta Adjusted Invoice Difference: $30,652 | |||||
Model Year | 2011 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | Hybrid | A7 3.0T | S7 4.0 TFSI | RS 7 | RS 7 Performance |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Engine | 166hp I4 H | 340hp V6 | 450hp V8 | 560hp V8 | 605hp V8 |
Transmission | T6 | T8 | S7 | S7 | S7 |
Drivetrain | FWD | AWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 630, 14 | 630, 14 | 630, 14 | 630, 14 |
Tire (rear if not all the same) | 215/55-17 | 255/40-19 | 255/40-19 | 275/30-21 | 275/30-21 |
Total Price | $32,250 | $71,750 | $83,250 | $116,950 | $133,750 |
Adjustments for Features | 0 | -6,630 | -9,105 | -10,630 | -14,330 |
Feature-Adjusted Total Price | $32,250 | $65,120 | $74,145 | $106,320 | $119,420 |
Cost Above Minimum | $0 | $0 | $9,025 | $41,200 | $54,300 |
Total Invoice | $29,975 | $66,800 | $77,494 | $108,906 | $124,530 |
Adjustments for Features | 0 | -6,173 | -8,475 | -9,899 | -13,342 |
Feature-Adjusted Total Invoice | $29,975 | $60,627 | $69,019 | $99,007 | $111,188 |
Cost Above Minimum | $0 | $0 | $8,392 | $38,380 | $50,561 |
Model Year | 2011 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | Hybrid | A7 3.0T | S7 4.0 TFSI | RS 7 | RS 7 Performance |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | ||||
8-speed manually-shiftable automatic | $1300 | ||||
7-speed automated manual | $1200 | $1200 | $1200 | ||
FWD | $0 | ||||
AWD | $1700 | $1700 | $1700 | $1700 | |
Accessories | |||||
Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
Power door closers | $300 | $300 | |||
Power liftgate | $350 | $350 | $350 | $350 | |
Tilt/telescoping steering wheel, manual | $250 | ||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||||
Active or whiplash-reducing head restraints, front seats | $0 | ||||
Blind spot warning system | $200 | $200 | $200 | $200 | |
Ceramic brake rotors | $4000 | ||||
Collision preparation system, rear | $100 | $100 | $100 | $100 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | $75 | |
Obstacle detection, front | $150 | $150 | $150 | $150 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | |
Rollover sensor | $50 | $50 | $50 | $50 | |
Secondary collision brake assist | $25 | $25 | $25 | $25 | |
Temporary spare tire | $150 | $150 | $150 | $150 | |
Wide-view front camera | $150 | $150 | |||
Wide-view rear camera | $0 | $0 | |||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | ||||
Cargo cover | $75 | $75 | $75 | $75 | |
Overhead sunglass holder | $25 | ||||
Second-row low console | $100 | $100 | $100 | ||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | $175 | |
Rear air vents | $100 | ||||
Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
Residual heat | $50 | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | ||||
Engine / Motor | |||||
Automatic start / stop | $150 | $150 | |||
Dual-mode exhaust, switchable | $500 | $500 | $500 | ||
Raised top speed limiter | $0 | ||||
Regenerative braking | $0 | $0 | $0 | $0 | |
Exterior | |||||
Body kit | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Carbon fiber engine cover | $0 | ||||
Carbon fiber exterior trim (other) | $100 | ||||
Carbon fiber mirror housings | $100 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | |
Panoramic sunroof | $1200 | ||||
Rear spoiler | $200 | ||||
Retractable rear spoiler | $400 | $400 | $400 | $400 | |
Sunroof | $900 | $900 | $900 | $900 | |
Infotainment | |||||
4G LTE connectivity | $0 | $0 | $0 | $0 | |
Android Auto support | $100 | $100 | $100 | $100 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
DVD-compatible player | $0 | $0 | $0 | $0 | |
Handwriting recognition | $200 | $200 | $200 | $200 | |
HD radio | $50 | $50 | $50 | $50 | |
In-vehicle Internet | $150 | $150 | $150 | $150 | |
Media drive | $15 | $15 | $15 | $15 | |
SD Card slot | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | |
Traffic + travel information | $25 | $25 | $25 | $25 | |
Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | |||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
Detailed driving style feedback | $100 | ||||
Fog light, rear | $100 | $100 | $100 | $100 | |
Fog lights | $125 | ||||
Head-up display (HUD) | $350 | $350 | |||
Large energy flow and fuel economy display | $25 | ||||
LED headlights | $1000 | $1000 | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
Power-folding mirrors | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | ||||
Xenon HID headlights | $500 | ||||
Seats and Interior Trim | |||||
Carbon fiber trim | $200 | $200 | |||
Cooled or ventilated front seats | $300 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | |
Leather door panel trim | $250 | $250 | $250 | ||
Metal pedals | $75 | $75 | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | ||||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Wood trim | $300 | $300 | |||
Suspension, Wheels, and Tires | |||||
Active steering | $1000 | $1000 | |||
Adaptive dampers - electrical | $500 | $500 | |||
Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
Hydraulically cross-linked dampers, multi-mode | $1000 | ||||
Sport suspension (upgrade) | $0 | $0 | |||
Ultra-sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
Total Value of Features | $4,250 | $10,880 | $13,355 | $14,880 | $18,580 |
Value of Feature Adjustments | $0 | $6,630 | $9,105 | $10,630 | $14,330 |
Value of Feature Adjustments | 0 | -6,173 | -8,475 | -9,899 | -13,342 |
Model Year | 2011 | 2018 |
Model | Optima | A7 / S7 / RS7 |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.0 in | 114.7 in |
Length | 190.7 in | 196.2 in |
Width | 72.1 in | 75.2 in |
Height | 57.3 in | 55.9 in |
Curb Weight | 3,207 lb. | 4,256 lb. |
Fuel Capacity | 18.5 gal. | 19.8 gal. |
Row 1 Headroom | 40.0 in | 36.9 in |
Row 1 Shoulder Room | 57.2 in | 57.2 in |
Row 1 Hip Room | 54.7 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.6 in | 36.6 in |
Row 2 Shoulder Room | 55.7 in | 55.9 in |
Row 2 Hip Room | 54.5 in | 0.0 in |
Row 2 Legroom | 34.7 in | 37.0 in |
Cargo Volume, Minimum | 15.4 ft3 | 24.5 ft3 |
Cargo Volume, Maximum | 15.4 | 56.0 ft3 |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Heated steering wheel | 100 | Yes |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Voice control for nav and audio | 100 | Yes |
Interior ambient lighting | 150 | Yes |
Illuminated door sill trim plates | 200 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Total Requested | 3600 | 62% |
Total Not Requested | 2250 | 38% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |