The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,900 Kia Optima SX | |||||
Difference: $36,850 | |||||
Lowest Total Invoice: $32,332 Kia Optima SX | |||||
Difference: $34,468 | |||||
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Model Year | 2012 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | SX | A7 3.0T | S7 4.0 TFSI | RS 7 | RS 7 Performance |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Base Price | $26,500 | $69,700 | $81,200 | $113,900 | $130,700 |
Base Invoice | $24,760 | $64,822 | $75,516 | $105,928 | $121,552 |
Navigation system | 1,400 | ||||
Premium Package | 2,950 | ||||
Limited Package | 3,300 | ||||
Metallic paint (extra cost) | 575 | 575 | 575 | 575 | |
Heated second row seats | 500 | 500 | 500 | 500 | |
Painted brake calipers (optional) | 400 | ||||
Wood trim, alternative type | 1,300 | 1,300 | |||
Navigation system | 1,250 | ||||
Premium Package | 2,635 | ||||
Limited Package | 2,937 | ||||
Metallic paint (extra cost) | 536 | 536 | 536 | 536 | |
Heated second row seats | 467 | 467 | 467 | 467 | |
Painted brake calipers (optional) | 372 | ||||
Wood trim, alternative type | 1,210 | 1,210 | |||
Options (change) | 7,650 | 1,075 | 1,075 | 2,775 | 2,375 |
Options (change) | 6,822 | 1,003 | 1,003 | 2,585 | 2,213 |
Destination | 750 | 975 | 975 | 975 | 975 |
Gas Tax | 0 | 0 | 0 | 1,000 | 1,000 |
Total Price | $34,900 | $71,750 | $83,250 | $118,650 | $135,050 |
Total Invoice | $32,332 | $66,800 | $77,494 | $110,488 | $125,740 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $31,670 | |||||
TrueDelta Adjusted Invoice Difference: $29,645 | |||||
Model Year | 2012 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | SX | A7 3.0T | S7 4.0 TFSI | RS 7 | RS 7 Performance |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Engine | 274hp I4 | 340hp V6 | 450hp V8 | 560hp V8 | 605hp V8 |
Transmission | T6 | T8 | S7 | S7 | S7 |
Drivetrain | FWD | AWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 630, 14 | 630, 14 | 630, 14 | 630, 14 |
Tire (rear if not all the same) | 225/45-18 | 255/40-19 | 255/40-19 | 275/30-21 | 275/30-21 |
Total Price | $34,900 | $71,750 | $83,250 | $118,650 | $135,050 |
Adjustments for Features | 0 | -5,180 | -7,655 | -9,280 | -12,980 |
Feature-Adjusted Total Price | $34,900 | $66,570 | $75,595 | $109,370 | $122,070 |
Cost Above Minimum | $0 | $0 | $9,025 | $42,800 | $55,500 |
Total Invoice | $32,332 | $66,800 | $77,494 | $110,488 | $125,740 |
Adjustments for Features | 0 | -4,823 | -7,126 | -8,642 | -12,085 |
Feature-Adjusted Total Invoice | $32,332 | $61,977 | $70,368 | $101,846 | $113,655 |
Cost Above Minimum | $0 | $0 | $8,391 | $39,869 | $51,678 |
Model Year | 2012 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | SX | A7 3.0T | S7 4.0 TFSI | RS 7 | RS 7 Performance |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | ||||
8-speed manually-shiftable automatic | $1300 | ||||
7-speed automated manual | $1200 | $1200 | $1200 | ||
FWD | $0 | ||||
AWD | $1700 | $1700 | $1700 | $1700 | |
Accessories | |||||
Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
Heated steering wheel | $100 | $100 | $100 | $100 | |
Power door closers | $300 | $300 | |||
Power liftgate | $350 | $350 | $350 | $350 | |
Tilt/telescoping steering wheel, manual | $250 | ||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||||
Active or whiplash-reducing head restraints, front seats | $0 | ||||
Blind spot warning system | $200 | $200 | $200 | $200 | |
Ceramic brake rotors | $4000 | ||||
Collision preparation system, rear | $100 | $100 | $100 | $100 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | $75 | |
Obstacle detection, front | $150 | $150 | $150 | $150 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | |
Rollover sensor | $50 | $50 | $50 | $50 | |
Secondary collision brake assist | $25 | $25 | $25 | $25 | |
Temporary spare tire | $150 | $150 | $150 | $150 | |
Wide-view front camera | $150 | $150 | |||
Wide-view rear camera | $0 | $0 | |||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | ||||
Cargo cover | $75 | $75 | $75 | $75 | |
Overhead sunglass holder | $25 | ||||
Rear seat pass-through | $100 | $100 | $100 | $100 | |
Second-row low console | $100 | $100 | $100 | ||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | $175 | |
Rear air vents | $100 | ||||
Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
Residual heat | $50 | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | ||||
Engine / Motor | |||||
Automatic start / stop | $150 | $150 | |||
Dual-mode exhaust, switchable | $500 | $500 | $500 | ||
Raised top speed limiter | $0 | ||||
Regenerative braking | $0 | $0 | $0 | $0 | |
Exterior | |||||
Body kit | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Carbon fiber engine cover | $0 | ||||
Carbon fiber exterior trim (other) | $100 | ||||
Carbon fiber mirror housings | $100 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | $0 | |||
Panoramic sunroof | $1200 | ||||
Rear spoiler | $200 | ||||
Retractable rear spoiler | $400 | $400 | $400 | $400 | |
Sunroof | $900 | $900 | $900 | $900 | |
Infotainment | |||||
4G LTE connectivity | $0 | $0 | $0 | $0 | |
Android Auto support | $100 | $100 | $100 | $100 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
DVD-compatible player | $0 | $0 | $0 | $0 | |
Handwriting recognition | $200 | $200 | $200 | $200 | |
In-vehicle Internet | $150 | $150 | $150 | $150 | |
Media drive | $15 | $15 | $15 | $15 | |
SD Card slot | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | |
Traffic + travel information | $25 | $25 | $25 | $25 | |
Traffic information | $25 | ||||
Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | |||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
Fog light, rear | $100 | $100 | $100 | $100 | |
Fog lights | $125 | ||||
Head-up display (HUD) | $350 | $350 | |||
LED headlights | $1000 | $1000 | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
Speaker lights | $100 | ||||
Xenon HID headlights | $500 | ||||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Cooled or ventilated front seats | $300 | ||||
Leather door panel trim | $250 | $250 | $250 | $250 | |
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
Metal pedals | $75 | $75 | $75 | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | ||||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Wood trim | $300 | $300 | $300 | ||
Wood trim, alternative type | $300 | $300 | |||
Wood/leather-wrapped steering wheel | $150 | ||||
Suspension, Wheels, and Tires | |||||
Active steering | $1000 | $1000 | |||
Adaptive dampers - electrical | $500 | $500 | |||
Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |||
Alloy wheels | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
Hydraulically cross-linked dampers, multi-mode | $1000 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||
Ultra-sport suspension (upgrade) | $0 | ||||
Total Value of Features | $5,900 | $11,080 | $13,555 | $15,180 | $18,880 |
Value of Feature Adjustments | $0 | $5,180 | $7,655 | $9,280 | $12,980 |
Value of Feature Adjustments | 0 | -4,823 | -7,126 | -8,642 | -12,085 |
Model Year | 2012 | 2018 |
Model | Optima | A7 / S7 / RS7 |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.0 in | 114.7 in |
Length | 190.7 in | 196.2 in |
Width | 72.1 in | 75.2 in |
Height | 57.3 in | 55.9 in |
Curb Weight | 3,207 lb. | 4,256 lb. |
Fuel Capacity | 18.5 gal. | 19.8 gal. |
Row 1 Headroom | 40.0 in | 36.9 in |
Row 1 Shoulder Room | 57.2 in | 57.2 in |
Row 1 Hip Room | 54.7 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.6 in | 36.6 in |
Row 2 Shoulder Room | 55.7 in | 55.9 in |
Row 2 Hip Room | 54.5 in | 0.0 in |
Row 2 Legroom | 34.7 in | 37.0 in |
Cargo Volume, Minimum | 15.4 ft3 | 24.5 ft3 |
Cargo Volume, Maximum | 15.4 | 56.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 1125 | 37% |
Total Not Requested | 1880 | 63% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | Yes |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
Upholstered door panels, leather | 250 | Yes |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | Yes |
Total Requested | 1000 | 95% |
Total Not Requested | 50 | 5% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | No |
Total Requested | 200 | 67% |
Total Not Requested | 100 | 33% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | No |
Total Requested | 200 | 67% |
Total Not Requested | 100 | 33% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | No |
Total Requested | 200 | 67% |
Total Not Requested | 100 | 33% |
Heated second row seats | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | No |
Total Requested | 200 | 67% |
Total Not Requested | 100 | 33% |