Kia Optima Kia Optima 2012 Audi A4 / S4 Audi A4 / S4 2018

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Kia Optima vs. Audi A4 / S4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Audi A4 / S4 Invoice Comparison

Lowest Total Price: $31,600

Kia Optima SX   
Difference: $25,400

Lowest Total Invoice: $29,395

Kia Optima SX   
Difference: $23,686

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122018
ModelOptimaA4 / S4
TrimSXS4 3.0T
Body4dr Sedan4dr Sedan
Base Price $26,500 $51,400
Base Invoice $24,760 $47,802
Premium Package 2,950  
Navigation system 1,400  
Cold Weather Package   500
Warm Weather Package   950
Navigation and Telematics Package   2,600
Metallic paint (extra cost)   575
Premium Package 2,635  
Navigation system 1,250  
Cold Weather Package   466
Warm Weather Package   884
Navigation and Telematics Package   2,418
Metallic paint (extra cost)   536
Options (change) 4,350 4,625
Options (change) 3,885 4,304
Destination 750 975
Total Price $31,600 $57,000
Total Invoice $29,395 $53,081

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Audi A4 / S4

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $17,670
TrueDelta Adjusted Invoice Difference: $16,487
Model Year20122018
ModelOptimaA4 / S4
TrimSXS4 3.0T
Body4dr Sedan4dr Sedan
Engine274hp I4354hp V6
TransmissionT6T8
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)22/34 MPG21/30 MPG
Audio (watts, speakers)550, 12755, 19
Tire (rear if not all the same)225/45-18245/40-18
Total Price$31,600$57,000
Adjustments for Features0-7,730
Feature-Adjusted Total Price$31,600$49,270
Total Invoice$29,395$53,081
Adjustments for Features0-7,199
Feature-Adjusted Total Invoice$29,395$45,882

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Features Comparison: Kia Optima vs. Audi A4 / S4

Model Year20122018
ModelOptimaA4 / S4
TrimSXS4 3.0T
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
FWD$0 
AWD $1700
Accessories 
Heated steering wheel $100
Remote app $25
Sunshades, second row $125
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Blind spot warning system $200
Collision preparation system, rear $100
Cross-traffic warning, rear $100
Driver drowsiness monitor $150
Forward collision warning $200
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, front $150
Obstacle detection, rear $250
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rollover sensor $50
Secondary collision brake assist $25
Temporary spare tire $150
Torque vectoring, brake-based $100
Vehicle exit assist $25
Cargo Management 
Overhead sunglass holder$25 
Climate Control 
Automatic air recirculation $100
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop $150
Regenerative braking $0
Exterior 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
4G LTE connectivity $0
Android Auto support $100
Apple CarPlay support $100
CD player$125 
CD player, remote $100
DVD-compatible player $0
Handwriting recognition $200
In-vehicle Internet $150
Media drive $15
SD Card slot $25
Surround sound $250
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Boost gauge $75
Fog light, rear $100
Large color reconfigurable instrument cluster display $250
LED headlights $1000
Speaker lights$100 
Xenon HID headlights$500 
Seats and Interior Trim 
Leather seating surfaces $900
Manual thigh support length adjuster, driver seat $50
Manual thigh support length adjuster, passenger seat $50
Partial leather seating sufaces$450 
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Transmission 
Launch control $100
Total Value of Features$3,800$11,530
Value of Feature Adjustments$0$7,730
Value of Feature Adjustments0-7,199

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Specifications Comparison: Kia Optima vs. Audi A4 / S4

Model Year20122018
ModelOptimaA4 / S4
Body4dr Sedan4dr Sedan
Wheelbase110.0 in111.0 in
Length190.7 in186.1 in
Width72.1 in72.5 in
Height57.3 in56.2 in
Curb Weight3,385 lb.3,858 lb.
Fuel Capacity18.5 gal.16.9 gal.
Row 1 Headroom40.0 in38.9 in
Row 1 Shoulder Room57.2 in55.9 in
Row 1 Hip Room54.7 in0.0 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.6 in37.4 in
Row 2 Shoulder Room55.7 in54.5 in
Row 2 Hip Room54.5 in0.0 in
Row 2 Legroom34.7 in35.7 in
Cargo Volume15.4 ft313.0 ft3

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Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50Yes
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested142547%
Total Not Requested158053%

Option Package Details
Audi A4 / S4 S4 3.0T

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100No
Total Requested20067%
Total Not Requested10033%
Warm Weather Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row125No
Total Requested30071%
Total Not Requested12529%
Navigation and Telematics Package
FeatureValueRequested?
Large color reconfigurable instrument cluster display250No
Handwriting recognition200No
Remote app25No
Speed limit information0No
4G LTE connectivity0No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive15No
Traffic + travel information25No
In-vehicle Internet150No
Wi-Fi hotspot50No
Total Requested67549%
Total Not Requested71551%

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