The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,335 Kia Optima EX | ||||
Difference: $16,210 | ||||
Lowest Total Invoice: $20,720 Kia Optima EX | ||||
Difference: $15,197 | ||||
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Model Year | 2007 | 2018 | 2018 | 2018 |
Model | Optima | A4 / S4 | A4 / S4 | A4 / S4 |
Trim | EX | A4 2.0T ultra | A4 2.0T | S4 3.0T |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $19,395 | $36,000 | $40,500 | $51,400 |
Base Invoice | $18,045 | $33,480 | $37,666 | $47,802 |
Convenience Package | 700 | |||
Leather seating surfaces | 600 | |||
Sunroof | 800 | |||
Rear spoiler | 200 | |||
Metallic paint (extra cost) | 575 | 575 | 575 | |
Carbon fiber rear spoiler | 995 | |||
Convenience Package | 625 | |||
Leather seating surfaces | 535 | |||
Sunroof | 715 | |||
Rear spoiler | 160 | |||
Metallic paint (extra cost) | 536 | 536 | 536 | |
Carbon fiber rear spoiler | 926 | |||
Options (change) | 2,300 | 1,570 | 575 | 575 |
Options (change) | 2,035 | 1,462 | 536 | 536 |
Destination | 640 | 975 | 975 | 975 |
Total Price | $22,335 | $38,545 | $42,050 | $52,950 |
Total Invoice | $20,720 | $35,917 | $39,177 | $49,313 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $11,820 | ||||
TrueDelta Adjusted Invoice Difference: $11,106 | ||||
Model Year | 2007 | 2018 | 2018 | 2018 |
Model | Optima | A4 / S4 | A4 / S4 | A4 / S4 |
Trim | EX | A4 2.0T ultra | A4 2.0T | S4 3.0T |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 161hp I4 | 190hp I4 | 252hp I4 | 354hp V6 |
Transmission | T5 | S7 | S7 | T8 |
Drivetrain | FWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 180, 10 | 180, 10 | 755, 19 |
Tire (rear if not all the same) | 205/60-16 | 225/50-17 | 225/50-17 | 245/40-18 |
Total Price | $22,335 | $38,545 | $42,050 | $52,950 |
Adjustments for Features | 0 | -4,390 | -5,790 | -10,040 |
Feature-Adjusted Total Price | $22,335 | $34,155 | $36,260 | $42,910 |
Cost Above Minimum | $0 | $0 | $2,105 | $8,755 |
Total Invoice | $20,720 | $35,917 | $39,177 | $49,313 |
Adjustments for Features | 0 | -4,091 | -5,394 | -9,350 |
Feature-Adjusted Total Invoice | $20,720 | $31,826 | $33,783 | $39,963 |
Cost Above Minimum | $0 | $0 | $1,957 | $8,137 |
Model Year | 2007 | 2018 | 2018 | 2018 |
Model | Optima | A4 / S4 | A4 / S4 | A4 / S4 |
Trim | EX | A4 2.0T ultra | A4 2.0T | S4 3.0T |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | |||
7-speed automated manual | $1200 | $1200 | ||
8-speed manually-shiftable automatic | $1300 | |||
FWD | $0 | $0 | ||
AWD | $1700 | $1700 | ||
Accessories | ||||
Power-adjustable pedals | $125 | |||
Proximity key | $250 | |||
Sunshade, rear | $125 | |||
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Antilock brakes (ABS) | $400 | $400 | $400 | |
Automatic braking, high-speed or partial | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | |
Blind spot warning system | $200 | |||
Brake assist | $50 | $50 | $50 | |
Collision preparation system, rear | $100 | |||
Cross-traffic warning, rear | $100 | |||
Driver drowsiness monitor | $150 | $150 | $150 | |
Forward collision warning | $200 | $200 | $200 | |
Knee airbag, driver | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | |
Obstacle detection, front | $150 | |||
Obstacle detection, rear | $250 | |||
Pedestrian detection | $50 | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | |
Secondary collision brake assist | $25 | $25 | $25 | |
Stability control | $400 | $400 | $400 | |
Torque vectoring, brake-based | $100 | $100 | $100 | |
Traction control | $100 | $100 | $100 | |
Vehicle exit assist | $25 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Rear air vents with automatic controls | $250 | $250 | $250 | |
Variable intermittent wipers | $75 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | $150 | |
Regenerative braking | $0 | $0 | $0 | |
Exterior | ||||
Body kit | $0 | $0 | $0 | |
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Carbon fiber rear spoiler | $300 | |||
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
Apple CarPlay support | $100 | $100 | $100 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
Cassette player | $50 | |||
CD changer, in-dash | $325 | |||
CD player, remote | $100 | $100 | $100 | |
HD radio | $50 | |||
Satellite radio | $200 | |||
Surround sound | $250 | |||
Telematics service, such as OnStar | $200 | |||
Voice control for audio system | $25 | $25 | $25 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | |||
Auto-dimming passenger-side mirror | $75 | |||
Boost gauge | $75 | |||
Compass | $0 | $0 | $0 | |
Fog light, rear | $100 | $100 | $100 | |
LED headlights | $1000 | |||
Power-folding mirrors | $50 | |||
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | $100 | |
Illuminated door sill trim plates | $200 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Manual thigh support length adjuster, driver seat | $50 | |||
Manual thigh support length adjuster, passenger seat | $50 | |||
Massage, driver seat | $100 | |||
Massage, passenger seat | $100 | |||
Memory system, driver seat | $200 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | |||
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power seatback bolsters, driver seat | $100 | |||
Power seatback bolsters, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Synthetic suede door panel trim | $250 | |||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Electronic systems calibration selector | $200 | $200 | $200 | |
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Launch control | $100 | |||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |
Total Value of Features | $2,050 | $6,440 | $7,840 | $12,090 |
Value of Feature Adjustments | $0 | $4,390 | $5,790 | $10,040 |
Value of Feature Adjustments | 0 | -4,091 | -5,394 | -9,350 |
Model Year | 2007 | 2018 |
Model | Optima | A4 / S4 |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.1 in | 111.0 in |
Length | 186.4 in | 186.1 in |
Width | 71.1 in | 72.5 in |
Height | 58.3 in | 56.2 in |
Curb Weight | 3,143 lb. | 3,451 lb. |
Fuel Capacity | 17.0 gal. | 16.9 gal. |
Row 1 Headroom | 39.8 in | 38.9 in |
Row 1 Shoulder Room | 57.1 in | 55.9 in |
Row 1 Hip Room | 54.5 in | 0.0 in |
Row 1 Legroom | 43.7 in | 41.3 in |
Row 2 Headroom | 38.0 in | 37.4 in |
Row 2 Shoulder Room | 56.3 in | 54.5 in |
Row 2 Hip Room | 54.7 in | 0.0 in |
Row 2 Legroom | 37.8 in | 35.7 in |
Cargo Volume | 14.8 ft3 | 13.0 ft3 |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 62% |
Total Not Requested | 250 | 38% |