| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Audi A4 / S4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Audi A4 / S4 Invoice Comparison
Lowest Total Price: $35,990 Kia Optima SX | |||||
| Difference: $14,425 | |||||
Lowest Total Invoice: $33,428 Kia Optima SX | |||||
| Difference: $13,530 | |||||
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| Model Year | 2016 | 2016 | 2018 | 2018 | 2018 |
| Model | Optima | Optima | A4 / S4 | A4 / S4 | A4 / S4 |
| Trim | SX | SX Limited | A4 2.0T ultra | A4 2.0T | S4 3.0T |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $29,940 | $36,040 | $36,000 | $40,500 | $51,400 |
| Base Invoice | $27,865 | $33,435 | $33,480 | $37,666 | $47,802 |
| Universal garage door opener | 350 | 350 | |||
| Premium Technology Package | 4,800 | ||||
| Cargo net | 50 | 50 | 80 | 80 | 80 |
| Prestige Package | 6,300 | 6,300 | 4,400 | ||
| Premium Plus Package | 3,200 | 3,200 | |||
| Sport Package | 750 | 750 | |||
| Cold Weather Package | 500 | 500 | 500 | ||
| Carbon fiber rear spoiler | 995 | ||||
| Cooled or ventilated front seats | 800 | 800 | |||
| Metal pedals | 240 | 240 | |||
| Metallic paint (extra cost) | 575 | 575 | 575 | ||
| Warm Weather Package | 950 | ||||
| Driver Assistance Package | 1,800 | ||||
| Universal garage door opener | 291 | 291 | |||
| Premium Technology Package | 4,380 | ||||
| Cargo net | 42 | 42 | 74 | 74 | 74 |
| Prestige Package | 5,860 | 5,860 | 4,092 | ||
| Premium Plus Package | 2,976 | 2,976 | |||
| Sport Package | 698 | 698 | |||
| Cold Weather Package | 466 | 466 | 466 | ||
| Carbon fiber rear spoiler | 926 | ||||
| Cooled or ventilated front seats | 744 | 744 | |||
| Metal pedals | 223 | 223 | |||
| Metallic paint (extra cost) | 536 | 536 | 536 | ||
| Warm Weather Package | 884 | ||||
| Driver Assistance Package | 1,674 | ||||
| Options (change) | 5,200 | 400 | 13,440 | 12,445 | 8,305 |
| Options (change) | 4,713 | 333 | 12,503 | 11,577 | 7,726 |
| Destination | 850 | 850 | 975 | 975 | 975 |
| Total Price | $35,990 | $37,290 | $50,415 | $53,920 | $60,680 |
| Total Invoice | $33,428 | $34,618 | $46,958 | $50,218 | $56,503 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Audi A4 / S4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Audi A4 / S4
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
| TrueDelta Adjusted Price Difference: $9,560 | |||||
| TrueDelta Adjusted Invoice Difference: $8,999 | |||||
| Model Year | 2016 | 2016 | 2018 | 2018 | 2018 |
| Model | Optima | Optima | A4 / S4 | A4 / S4 | A4 / S4 |
| Trim | SX | SX Limited | A4 2.0T ultra | A4 2.0T | S4 3.0T |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 245hp I4 | 190hp I4 | 252hp I4 | 354hp V6 |
| Transmission | T6 | T6 | S7 | S7 | T8 |
| Drivetrain | FWD | FWD | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 630, 10 | 755, 19 | 755, 19 | 755, 19 |
| Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 245/40-18 | 245/40-18 | 245/40-18 |
| Total Price | $35,990 | $37,290 | $50,415 | $53,920 | $60,680 |
| Adjustments for Features | 0 | -300 | -4,865 | -6,265 | -6,965 |
| Feature-Adjusted Total Price | $35,990 | $36,990 | $45,550 | $47,655 | $53,715 |
| Cost Above Minimum | $0 | $1,000 | $0 | $2,105 | $8,165 |
| Total Invoice | $33,428 | $34,618 | $46,958 | $50,218 | $56,503 |
| Adjustments for Features | 0 | -279 | -4,531 | -5,835 | -6,486 |
| Feature-Adjusted Total Invoice | $33,428 | $34,339 | $42,427 | $44,383 | $50,017 |
| Cost Above Minimum | $0 | $911 | $0 | $1,956 | $7,590 |
Features Comparison: Kia Optima vs. Audi A4 / S4
| Model Year | 2016 | 2016 | 2018 | 2018 | 2018 |
| Model | Optima | Optima | A4 / S4 | A4 / S4 | A4 / S4 |
| Trim | SX | SX Limited | A4 2.0T ultra | A4 2.0T | S4 3.0T |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |||
| 7-speed automated manual | $1200 | $1200 | |||
| 8-speed manually-shiftable automatic | $1300 | ||||
| FWD | $0 | $0 | $0 | ||
| AWD | $1700 | $1700 | |||
| Accessories | |||||
| Adaptive cruise control, all-speed | $850 | $850 | |||
| Adaptive cruise control, all-speed, topography and road sign aware | $1100 | $1100 | $1100 | ||
| Low-speed semi-autonomous driving | $100 | $100 | $100 | ||
| Proximity trunk or liftgate opener | $125 | $125 | |||
| Remote app | $25 | $25 | $25 | ||
| Sunshades, second row | $125 | $125 | $125 | ||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
| Around view cameras | $500 | $500 | $500 | $500 | |
| Collision preparation system, rear | $100 | $100 | $100 | ||
| Driver drowsiness monitor | $150 | $150 | $150 | ||
| Evasive maneuver assist | $200 | $200 | $200 | ||
| Following distance indicator | $25 | $25 | $25 | ||
| Knee airbag, passenger | $75 | $75 | $75 | ||
| Lane keeping assist | $400 | $400 | $400 | ||
| Obstacle detection, front | $150 | $150 | $150 | ||
| Pedestrian detection | $50 | $50 | $50 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | ||
| Rearview camera | $200 | ||||
| Secondary collision brake assist | $25 | $25 | $25 | ||
| Torque vectoring, brake-based | $100 | $100 | $100 | ||
| Turn assist | $25 | $25 | $25 | ||
| Vehicle exit assist | $25 | $25 | $25 | ||
| Vehicle health reports | $0 | $0 | |||
| Wide-view front camera | $150 | $150 | $150 | ||
| Wide-view rear camera | $0 | $0 | $0 | ||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | ||
| Cargo mat | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | |||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | ||
| Heated windshield washer nozzles | $15 | $15 | $15 | ||
| Rain-sensing wipers | $175 | $175 | $175 | ||
| Rear air vents | $100 | $100 | |||
| Rear air vents with automatic controls | $250 | $250 | $250 | ||
| Variable intermittent wipers | $75 | $75 | |||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | ||
| Regenerative braking | $0 | $0 | $0 | ||
| Exterior | |||||
| Body kit | $0 | $0 | $0 | ||
| Carbon fiber rear spoiler | $300 | ||||
| Painted brake calipers (optional) | $0 | $0 | |||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | $200 | ||
| Sunroof | $900 | $900 | $900 | ||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | ||
| App support | $0 | $0 | |||
| Apple CarPlay support | $100 | $100 | $100 | ||
| CD player, remote | $100 | $100 | $100 | ||
| DVD-compatible player | $0 | $0 | $0 | ||
| Handwriting recognition | $200 | $200 | $200 | ||
| In-vehicle Internet | $150 | $150 | $150 | ||
| Media drive | $15 | $15 | $15 | ||
| MP3-compatible player | $50 | $50 | $50 | ||
| SD Card slot | $25 | $25 | $25 | ||
| SMS text-to-speech reader | $25 | $25 | |||
| Telematics service, such as OnStar | $200 | $200 | $200 | ||
| Traffic + travel information | $25 | $25 | $25 | ||
| Traffic information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Wi-Fi hotspot | $50 | $50 | $50 | ||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | |||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | ||
| Boost gauge | $75 | ||||
| Fog light, rear | $100 | $100 | $100 | ||
| Fog lights | $125 | $125 | $125 | ||
| Head-up display (HUD) | $350 | $350 | $350 | ||
| Interior ambient lighting | $150 | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | ||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | ||
| LED headlights | $1000 | $1000 | $1000 | ||
| Predictive efficiency assist | $0 | $0 | $0 | ||
| Road sign information | $75 | $75 | $75 | ||
| Steering-linked headlights | $150 | $150 | |||
| Xenon HID headlights | $500 | $500 | |||
| Seats and Interior Trim | |||||
| Aluminum trim | $100 | $100 | $100 | ||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Heated front row armrests | $100 | $100 | |||
| Heated front seats | $200 | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | ||||
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | ||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Upholstered door armrests (optional) | $0 | $0 | $0 | ||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | ||
| Machined alloy wheels | $350 | $350 | |||
| Performance steering system (optional) | $0 | $0 | |||
| Transmission | |||||
| Launch control | $100 | ||||
| Total Value of Features | $5,590 | $5,890 | $10,455 | $11,855 | $12,555 |
| Value of Feature Adjustments | $0 | $300 | $4,865 | $6,265 | $6,965 |
| Value of Feature Adjustments | 0 | -279 | -4,531 | -5,835 | -6,486 |
Specifications Comparison: Kia Optima vs. Audi A4 / S4
| Model Year | 2016 | 2018 |
| Model | Optima | A4 / S4 |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 111.0 in |
| Length | 191.1 in | 186.1 in |
| Width | 73.2 in | 72.5 in |
| Height | 57.7 in | 56.2 in |
| Curb Weight | 3,220 lb. | 3,451 lb. |
| Fuel Capacity | 18.5 gal. | 16.9 gal. |
| Row 1 Headroom | 39.8 in | 38.9 in |
| Row 1 Shoulder Room | 58.1 in | 55.9 in |
| Row 1 Hip Room | 56.0 in | 0.0 in |
| Row 1 Legroom | 45.5 in | 41.3 in |
| Row 2 Headroom | 37.8 in | 37.4 in |
| Row 2 Shoulder Room | 56.4 in | 54.5 in |
| Row 2 Hip Room | 56.0 in | 0.0 in |
| Row 2 Legroom | 35.6 in | 35.7 in |
| Cargo Volume | 15.9 ft3 | 13.0 ft3 |
Option Package Details
Kia Optima SX
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Upgraded stability control | 0 | No |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Rear reading lights | 0 | No |
| Heated second row seats | 200 | Yes |
| Surround sound | 250 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 3450 | 69% |
| Total Not Requested | 1550 | 31% |
Option Package Details
Audi A4 / S4 A4 2.0T ultra
| Prestige Package | ||
| Feature | Value | Requested? |
| Wide-view front camera | 150 | No |
| Wide-view rear camera | 0 | No |
| Interior ambient lighting, configurable | 150 | No |
| Upholstered door armrests (optional) | 0 | No |
| Head-up display (HUD) | 350 | No |
| Laminated front side windows | 200 | Yes |
| Power-folding mirrors | 50 | Yes |
| Around view cameras | 300 | Yes |
| Lane keeping assist | 400 | No |
| Following distance indicator | 25 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Evasive maneuver assist | 200 | No |
| Predictive efficiency assist | 0 | No |
| Adaptive cruise control, all-speed, topography and road sign aware | 950 | No |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning | 200 | Yes |
| Road sign information | 75 | No |
| Turn assist | 25 | No |
| Large color reconfigurable instrument cluster display | 250 | No |
| 4G LTE connectivity | 0 | No |
| Telematics service, such as OnStar | 200 | No |
| Handwriting recognition | 200 | No |
| Remote app | 25 | No |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Wi-Fi hotspot | 50 | No |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive | 15 | No |
| Total Requested | 1675 | 33% |
| Total Not Requested | 3340 | 67% |
| Premium Plus Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| 245/40HR18 tires | 400 | No |
| HD radio | 50 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 500 | No |
| Cross-traffic warning, rear | 100 | Yes |
| Collision preparation system, rear | 100 | No |
| Vehicle exit assist | 25 | No |
| Bang & Olufsen, 755W, 19 speakers (with subwoofer) | 350 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Memory system, driver seat | 200 | Yes |
| Satellite radio | 200 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Alarm | 100 | No |
| Proximity key | 250 | Yes |
| Total Requested | 1500 | 43% |
| Total Not Requested | 1975 | 57% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Manual thigh support length adjuster, driver seat | 50 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Manual thigh support length adjuster, passenger seat | 50 | No |
| Front sport buckets | 100 | No |
| Dark-colored headliner (optional) | 0 | No |
| Total Requested | 250 | 42% |
| Total Not Requested | 350 | 58% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Audi A4 / S4 A4 2.0T
| Prestige Package | ||
| Feature | Value | Requested? |
| Wide-view front camera | 150 | No |
| Wide-view rear camera | 0 | No |
| Interior ambient lighting, configurable | 150 | No |
| Upholstered door armrests (optional) | 0 | No |
| Head-up display (HUD) | 350 | No |
| Laminated front side windows | 200 | Yes |
| Power-folding mirrors | 50 | Yes |
| Around view cameras | 300 | Yes |
| Lane keeping assist | 400 | No |
| Following distance indicator | 25 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Evasive maneuver assist | 200 | No |
| Predictive efficiency assist | 0 | No |
| Adaptive cruise control, all-speed, topography and road sign aware | 950 | No |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning | 200 | Yes |
| Road sign information | 75 | No |
| Turn assist | 25 | No |
| Large color reconfigurable instrument cluster display | 250 | No |
| 4G LTE connectivity | 0 | No |
| Telematics service, such as OnStar | 200 | No |
| Handwriting recognition | 200 | No |
| Remote app | 25 | No |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Wi-Fi hotspot | 50 | No |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive | 15 | No |
| Total Requested | 1675 | 33% |
| Total Not Requested | 3340 | 67% |
| Premium Plus Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| 245/40HR18 tires | 400 | No |
| HD radio | 50 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 500 | No |
| Cross-traffic warning, rear | 100 | Yes |
| Collision preparation system, rear | 100 | No |
| Vehicle exit assist | 25 | No |
| Bang & Olufsen, 755W, 19 speakers (with subwoofer) | 350 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Memory system, driver seat | 200 | Yes |
| Satellite radio | 200 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Alarm | 100 | No |
| Proximity key | 250 | Yes |
| Total Requested | 1500 | 43% |
| Total Not Requested | 1975 | 57% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Manual thigh support length adjuster, driver seat | 50 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Manual thigh support length adjuster, passenger seat | 50 | No |
| Front sport buckets | 100 | No |
| Dark-colored headliner (optional) | 0 | No |
| Total Requested | 250 | 42% |
| Total Not Requested | 350 | 58% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Audi A4 / S4 S4 3.0T
| Warm Weather Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 425 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Prestige Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | No |
| Laminated front side windows | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Wide-view rear camera | 0 | No |
| Interior ambient lighting, configurable | 150 | No |
| Upholstered door armrests (optional) | 0 | No |
| Large color reconfigurable instrument cluster display | 250 | No |
| 4G LTE connectivity | 0 | No |
| Handwriting recognition | 200 | No |
| Remote app | 25 | No |
| Speed limit information | 0 | No |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Wi-Fi hotspot | 50 | No |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| Media drive | 15 | No |
| Total Requested | 1175 | 46% |
| Total Not Requested | 1365 | 54% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning | 200 | Yes |
| Road sign information | 75 | No |
| Turn assist | 25 | No |
| Lane keeping assist | 400 | No |
| Following distance indicator | 25 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Evasive maneuver assist | 200 | No |
| Predictive efficiency assist | 0 | No |
| Adaptive cruise control, all-speed, topography and road sign aware | 950 | No |
| Total Requested | 400 | 18% |
| Total Not Requested | 1775 | 82% |
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