| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $22,335 Kia Optima EX | |||||||||
| Difference: $60,160 | |||||||||
Lowest Total Invoice: $20,720 Kia Optima EX | |||||||||
| Difference: $56,750 | |||||||||
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| Model Year | 2007 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
| Model | Optima | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | EX | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $19,395 | $81,500 | $84,900 | $89,100 | $92,500 | $94,600 | $97,600 | $153,800 | $137,000 |
| Base Invoice | $18,045 | $76,475 | $79,605 | $83,545 | $86,675 | $88,660 | $91,420 | $143,715 | $128,090 |
| Convenience Package | 700 | ||||||||
| Leather seating surfaces | 600 | ||||||||
| Sunroof | 800 | ||||||||
| Rear spoiler | 200 | ||||||||
| Fog lights | 0 | 0 | 0 | ||||||
| Convenience Package | 625 | ||||||||
| Leather seating surfaces | 535 | ||||||||
| Sunroof | 715 | ||||||||
| Rear spoiler | 160 | ||||||||
| Fog lights | 0 | 0 | 0 | ||||||
| Options (change) | 2,300 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Options (change) | 2,035 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Destination | 640 | 995 | 995 | 995 | 995 | 995 | 995 | 995 | 995 |
| Gas Tax | 0 | 0 | 0 | -4,668 | -4,668 | 0 | 0 | 1,700 | 0 |
| Total Price | $22,335 | $82,495 | $85,895 | $85,427 | $88,827 | $95,595 | $98,595 | $156,495 | $137,995 |
| Total Invoice | $20,720 | $77,470 | $80,600 | $79,872 | $83,002 | $89,655 | $92,415 | $146,410 | $129,085 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||||
| TrueDelta Adjusted Price Difference: $49,090 | |||||||||
| TrueDelta Adjusted Invoice Difference: $46,354 | |||||||||
| Model Year | 2007 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
| Model | Optima | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | EX | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 161hp I4 | 320hp I6 | 320hp I6 | 255hp I4 PiH | 255hp I4 PiH | 445hp V8 | 445hp V8 | 601hp V12 | 600hp V8 |
| Transmission | T5 | T8 | T8 | T8 | T8 | T8 | T8 | T8 | T8 |
| Drivetrain | FWD | RWD | RWD | AWD | AWD | RWD | RWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 205/60-16 | 245/50-18 | 245/45-19 | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 | 245/40-20 | 255/40-20 |
| Total Price | $22,335 | $82,495 | $85,895 | $85,427 | $88,827 | $95,595 | $98,595 | $156,495 | $137,995 |
| Adjustments for Features | 0 | -11,070 | -11,070 | -12,970 | -13,070 | -12,170 | -12,170 | -23,420 | -19,645 |
| Feature-Adjusted Total Price | $22,335 | $71,425 | $74,825 | $72,457 | $75,757 | $83,425 | $86,425 | $133,075 | $118,350 |
| Cost Above Minimum | $0 | $0 | $3,400 | $1,032 | $4,332 | $12,000 | $15,000 | $61,650 | $46,925 |
| Total Invoice | $20,720 | $77,470 | $80,600 | $79,872 | $83,002 | $89,655 | $92,415 | $146,410 | $129,085 |
| Adjustments for Features | 0 | -10,396 | -10,388 | -12,127 | -12,213 | -11,414 | -11,407 | -21,911 | -18,377 |
| Feature-Adjusted Total Invoice | $20,720 | $67,074 | $70,212 | $67,745 | $70,789 | $78,241 | $81,008 | $124,499 | $110,708 |
| Cost Above Minimum | $0 | $0 | $3,138 | $671 | $3,715 | $11,167 | $13,934 | $57,425 | $43,634 |
Features Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2007 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
| Model | Optima | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | EX | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | |||||||||
| 5-speed manually-shiftable automatic | $1000 | ||||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | |
| FWD | $0 | ||||||||
| RWD | $0 | $0 | $0 | $0 | |||||
| AWD | $1700 | $1700 | $1700 | $1700 | |||||
| Accessories | |||||||||
| Display key | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Heated steering wheel | $100 | $100 | |||||||
| Power door closers | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
| Power trunk closer | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Power-adjustable pedals | $125 | ||||||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Remote app | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Remote climate control | $25 | $25 | |||||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | ||||||||
| Sunshade, rear | $125 | ||||||||
| Sunshade, rear, power | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | |
| Sunshades, second row, power | $225 | $225 | |||||||
| Tilt/telescoping steering wheel, manual | $250 | ||||||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||||||
| Antilock brakes (ABS) | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Around view cameras | $500 | ||||||||
| Automatic braking, low-speed | $200 | ||||||||
| Blind spot warning system | $200 | ||||||||
| Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Cross-traffic warning, rear | $100 | ||||||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Forward collision warning | $200 | ||||||||
| Hill descent control | $250 | $250 | $250 | $250 | |||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Lane departure warning | $200 | ||||||||
| Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Pedestrian detection | $50 | ||||||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Stability control | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Traction control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Wide-view front camera | $150 | ||||||||
| Cargo Management | |||||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Overhead sunglass holder | $25 | ||||||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Ski sack | $50 | $50 | |||||||
| Climate Control | |||||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Electric A/C (optional) | $0 | $0 | |||||||
| Electric heater (optional) | $0 | $0 | |||||||
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | $175 | $175 | $175 | |
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Residual heat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | ||||||||
| Wiper de-icer | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||||||
| 3.6 kW onboard charger | $0 | $0 | |||||||
| 9 kWh battery pack | $0 | $0 | |||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Dual-mode exhaust, switchable | $500 | ||||||||
| Raised top speed limiter | $0 | $0 | |||||||
| Regenerative braking | $0 | $0 | $0 | ||||||
| Exterior | |||||||||
| Active grille shutters | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | $0 | $0 | ||||||
| Bodyside moldings | $75 | ||||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Laminated front side windows | $200 | ||||||||
| Laminated rear side windows | $100 | ||||||||
| Painted brake calipers (optional) | $0 | $0 | |||||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | $200 | ||||||
| Sunroof | $900 | ||||||||
| Infotainment | |||||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | ||||||||
| Aux input | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Cassette player | $50 | ||||||||
| CD changer, in-dash | $325 | ||||||||
| CD player | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Gesture control system | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Navigation system | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
| S Voice support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Wireless charging station | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Compass | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | $350 | $350 | |||||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Large energy flow and fuel economy display | $25 | $25 | |||||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | |||||||||
| Ceramic controls | $0 | $0 | |||||||
| Cooled or ventilated front seats | $300 | $300 | |||||||
| Cooled or ventilated second row seats | $200 | ||||||||
| Folding second row seats | $300 | ||||||||
| Heated second row seats | $200 | $200 | |||||||
| Illuminated door sill trim plates | $200 | $200 | |||||||
| Manual lumbar adjuster, driver seat | $50 | ||||||||
| Massage, driver seat | $100 | $100 | |||||||
| Massage, passenger seat | $100 | $100 | |||||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Memory system, passenger seat | $150 | $150 | $150 | $150 | |||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | ||||||||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | ||||||||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power recliner, second row seats | $150 | ||||||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | |||||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | |||||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | $100 | |||||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, second row seats | $150 | ||||||||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | $100 | |||||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | $100 | |||||
| Power upper seatback recliner, second row seats | $150 | ||||||||
| Upholstered instrument panel | $300 | $300 | $300 | $300 | $300 | $300 | |||
| Upholstered instrument panel, leather | $1000 | $1000 | |||||||
| Wood trim | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||||||
| Active stabilizer bars | $500 | $500 | |||||||
| Active steering | $1000 | $1000 | |||||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Camera-linked adaptive suspension | $500 | $500 | |||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | |||||||
| Sport suspension (upgrade) | $0 | $0 | |||||||
| Transmission | |||||||||
| Launch control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Total Value of Features | $3,625 | $14,695 | $14,695 | $16,595 | $16,695 | $15,795 | $15,795 | $27,045 | $23,270 |
| Value of Feature Adjustments | $0 | $11,070 | $11,070 | $12,970 | $13,070 | $12,170 | $12,170 | $23,420 | $19,645 |
| Value of Feature Adjustments | 0 | -10,396 | -10,388 | -12,127 | -12,213 | -11,414 | -11,407 | -21,911 | -18,377 |
Specifications Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2007 | 2017 |
| Model | Optima | 7-Series |
| Body | 4dr Sedan | 4dr Sedan, ext. |
| Wheelbase | 107.1 in | 126.4 in |
| Length | 186.4 in | 206.6 in |
| Width | 71.1 in | 74.8 in |
| Height | 58.3 in | 58.2 in |
| Curb Weight | 3,143 lb. | 4,226 lb. |
| Fuel Capacity | 17.0 gal. | 20.6 gal. |
| Row 1 Headroom | 39.8 in | 39.9 in |
| Row 1 Shoulder Room | 57.1 in | 61.2 in |
| Row 1 Hip Room | 54.5 in | 0.0 in |
| Row 1 Legroom | 43.7 in | 41.4 in |
| Row 2 Headroom | 38.0 in | 38.9 in |
| Row 2 Shoulder Room | 56.3 in | 61.0 in |
| Row 2 Hip Room | 54.7 in | 0.0 in |
| Row 2 Legroom | 37.8 in | 44.4 in |
| Cargo Volume | 14.8 ft3 | 18.2 ft3 |
Option Package Details
Kia Optima EX
| Convenience Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | Yes |
| Power-adjustable pedals | 125 | No |
| Total Requested | 525 | 81% |
| Total Not Requested | 125 | 19% |
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