| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $36,845 Kia Optima SX | |||
| Difference: $105,050 | |||
Lowest Total Invoice: $34,218 Kia Optima SX | |||
| Difference: $98,457 | |||
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| Model Year | 2018 | 2017 | 2017 |
| Model | Optima | 7-Series | 7-Series |
| Trim | SX | M760i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $30,500 | $153,800 | $137,000 |
| Base Invoice | $28,380 | $143,715 | $128,090 |
| Technology Package | 3,000 | ||
| Universal garage door opener | 350 | ||
| Limited Package | 2,100 | ||
| Driver Assistance Plus II | 1,700 | 1,700 | |
| Driver Assistance Plus | 1,900 | ||
| Apple CarPlay support | 300 | ||
| Technology Package | 2,727 | ||
| Universal garage door opener | 291 | ||
| Limited Package | 1,925 | ||
| Driver Assistance Plus II | 1,565 | 1,565 | |
| Driver Assistance Plus | 1,750 | ||
| Apple CarPlay support | 275 | ||
| Options (change) | 5,450 | 1,700 | 3,900 |
| Options (change) | 4,943 | 1,565 | 3,590 |
| Destination | 895 | 995 | 995 |
| Gas Tax | 0 | 1,700 | 0 |
| Total Price | $36,845 | $158,195 | $141,895 |
| Total Invoice | $34,218 | $147,975 | $132,675 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $90,995 | |||
| TrueDelta Adjusted Invoice Difference: $85,315 | |||
| Model Year | 2018 | 2017 | 2017 |
| Model | Optima | 7-Series | 7-Series |
| Trim | SX | M760i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 245hp I4 | 601hp V12 | 600hp V8 |
| Transmission | T6 | T8 | T8 |
| Drivetrain | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 235/45-18 | 245/40-20 | 255/40-20 |
| Total Price | $36,845 | $158,195 | $141,895 |
| Adjustments for Features | 0 | -15,830 | -14,055 |
| Feature-Adjusted Total Price | $36,845 | $142,365 | $127,840 |
| Cost Above Minimum | $0 | $14,525 | $0 |
| Total Invoice | $34,218 | $147,975 | $132,675 |
| Adjustments for Features | 0 | -14,807 | -13,142 |
| Feature-Adjusted Total Invoice | $34,218 | $133,168 | $119,533 |
| Cost Above Minimum | $0 | $13,635 | $0 |
Features Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2018 | 2017 | 2017 |
| Model | Optima | 7-Series | 7-Series |
| Trim | SX | M760i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| FWD | $0 | ||
| AWD | $1700 | $1700 | |
| Accessories | |||
| Adaptive cruise control, all-speed | $850 | ||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | |
| Display key | $50 | $50 | |
| Hands-free trunk or liftgate | $100 | $100 | |
| Low-speed semi-autonomous driving | $100 | $100 | |
| Power door closers | $300 | $300 | |
| Power trunk closer | $350 | $350 | |
| Proximity trunk or liftgate opener | $125 | ||
| Remote app | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | |
| Sunshade, rear, power | $225 | $225 | |
| Sunshades, second row | $125 | ||
| Sunshades, second row, power | $225 | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Driver drowsiness monitor | $150 | $150 | |
| Hill descent control | $250 | $250 | |
| Knee airbag, passenger | $75 | $75 | |
| Lane keeping assist | $400 | $400 | |
| Obstacle detection, front | $150 | $150 | |
| Pedestrian detection | $50 | $50 | |
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Side collision intervention | $200 | $200 | |
| Temporary spare tire | $150 | ||
| Tires, run-flat | $150 | ||
| Vehicle health reports | $0 | ||
| Wide-view front camera | $150 | $150 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo mat | $40 | ||
| Overhead sunglass holder | $25 | ||
| Rear seat pass-through | $100 | $100 | |
| Ski sack | $50 | $50 | |
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | ||
| Rear air vents with automatic controls | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | |
| Residual heat | $50 | $50 | |
| Variable intermittent wipers | $75 | ||
| Wiper de-icer | $25 | $25 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Dual-mode exhaust, switchable | $500 | ||
| Raised top speed limiter | $0 | $0 | |
| Exterior | |||
| Active grille shutters | $0 | $0 | |
| Laminated front side windows | $200 | $200 | |
| Laminated rear side windows | $100 | ||
| Infotainment | |||
| 4G LTE connectivity | $0 | $0 | |
| Android Auto support | $100 | ||
| CD player | $125 | $125 | |
| Concierge Services - 3 year subscription | $150 | $150 | |
| DVD-compatible player | $0 | $0 | |
| Gesture control system | $100 | $100 | |
| Handwriting recognition | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | |
| Media drive | $15 | $15 | |
| MP3-compatible player | $50 | $50 | |
| Navigation map updates, three years | $0 | $0 | |
| S Voice support | $0 | $0 | |
| Satellite radio | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | |
| Text dictation | $50 | $50 | |
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| Voice recorder | $0 | $0 | |
| Wi-Fi hotspot | $50 | $50 | |
| Wireless charging station | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | ||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Cornering lights | $50 | $50 | |
| Fog lights | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | |
| Interior ambient lighting | $150 | ||
| Interior ambient lighting, configurable | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | |
| Mirror tilt-down in reverse | $25 | $25 | |
| Seats and Interior Trim | |||
| Ceramic controls | $0 | $0 | |
| Cooled or ventilated second row seats | $200 | ||
| Folding second row seats | $300 | ||
| Illuminated door sill trim plates | $200 | $200 | |
| Leather door panel trim | $250 | $250 | |
| Massage, driver seat | $100 | $100 | |
| Massage, passenger seat | $100 | $100 | |
| Memory system, passenger seat | $150 | $150 | |
| Metal pedals | $75 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | ||
| Power lumbar adjuster, passenger seat | $100 | ||
| Power recliner, second row seats | $150 | ||
| Power seatback bolsters, driver seat | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | $100 | |
| Power thigh support length adjuster, passenger seat | $100 | $100 | |
| Power tilt adjuster, second row seats | $150 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | |
| Power upper seatback recliner, passenger seat | $100 | $100 | |
| Power upper seatback recliner, second row seats | $150 | ||
| Upholstered instrument panel, leather | $1000 | $1000 | |
| Wood trim | $300 | $300 | |
| Suspension, Wheels, and Tires | |||
| Active stabilizer bars | $500 | $500 | |
| Active steering | $1000 | $1000 | |
| Adaptive dampers - electrical | $500 | $500 | |
| Alloy wheels | $350 | $350 | |
| Camera-linked adaptive suspension | $500 | $500 | |
| Chrome-plated alloy wheels | $850 | ||
| Performance steering system (optional) | $0 | ||
| Rear air springs, auto-leveling | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | |
| Transmission | |||
| Launch control | $100 | $100 | |
| Total Value of Features | $5,015 | $20,845 | $19,070 |
| Value of Feature Adjustments | $0 | $15,830 | $14,055 |
| Value of Feature Adjustments | 0 | -14,807 | -13,142 |
Specifications Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2018 | 2017 |
| Model | Optima | 7-Series |
| Body | 4dr Sedan | 4dr Sedan, ext. |
| Wheelbase | 110.4 in | 126.4 in |
| Length | 191.1 in | 206.6 in |
| Width | 73.2 in | 74.8 in |
| Height | 57.7 in | 58.2 in |
| Curb Weight | 3,220 lb. | 4,226 lb. |
| Fuel Capacity | 18.5 gal. | 20.6 gal. |
| Row 1 Headroom | 39.8 in | 39.9 in |
| Row 1 Shoulder Room | 58.1 in | 61.2 in |
| Row 1 Hip Room | 56.0 in | 0.0 in |
| Row 1 Legroom | 45.5 in | 41.4 in |
| Row 2 Headroom | 37.8 in | 38.9 in |
| Row 2 Shoulder Room | 56.4 in | 61.0 in |
| Row 2 Hip Room | 56.0 in | 0.0 in |
| Row 2 Legroom | 35.6 in | 44.4 in |
| Cargo Volume | 15.9 ft3 | 18.2 ft3 |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 2725 | 89% |
| Total Not Requested | 350 | 11% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | Yes |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | Yes |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 725 | 59% |
| Total Not Requested | 500 | 41% |
Option Package Details
BMW 7-Series M760i
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
Option Package Details
BMW 7-Series Alpina B7
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Semi-automated parking system | 500 | No |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1200 | 63% |
| Total Not Requested | 700 | 37% |
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