| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $36,786 Kia Optima Plug-in Hybrid EX | ||||
| Difference: $54,739 | ||||
Lowest Total Invoice: $33,841 Kia Optima Plug-in Hybrid EX | ||||
| Difference: $50,574 | ||||
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| Model Year | 2018 | 2018 | 2018 | 2010 |
| Model | Optima | Optima | Optima | 7-Series |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | 750i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $30,990 | $35,210 | $30,500 | $82,000 |
| Base Invoice | $28,752 | $32,743 | $28,380 | $75,620 |
| Technology Package | 5,000 | 5,250 | 3,000 | |
| Universal garage door opener | 350 | 350 | 350 | |
| Limited Package | 2,100 | |||
| Driver Assistance Package | 1,350 | |||
| Luxury Seating Package | 2,800 | |||
| Rearview camera | 750 | |||
| Adaptive cruise control, all-speed | 2,400 | |||
| Satellite radio - one year subscription | 350 | |||
| Technology Package | 4,618 | 4,831 | 2,727 | |
| Universal garage door opener | 291 | 291 | 291 | |
| Limited Package | 1,925 | |||
| Driver Assistance Package | 1,230 | |||
| Luxury Seating Package | 2,550 | |||
| Rearview camera | 685 | |||
| Adaptive cruise control, all-speed | 2,135 | |||
| Satellite radio - one year subscription | 320 | |||
| Options (change) | 5,350 | 5,600 | 5,450 | 7,650 |
| Options (change) | 4,909 | 5,122 | 4,943 | 6,920 |
| Destination | 895 | 895 | 895 | 875 |
| Gas Tax | 0 | -4,919 | 0 | 1,000 |
| Total Price | $37,235 | $36,786 | $36,845 | $91,525 |
| Total Invoice | $34,556 | $33,841 | $34,218 | $84,415 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
| TrueDelta Adjusted Price Difference: $53,600 | ||||
| TrueDelta Adjusted Invoice Difference: $49,212 | ||||
| Model Year | 2018 | 2018 | 2018 | 2010 |
| Model | Optima | Optima | Optima | 7-Series |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | 750i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 400hp V8 |
| Transmission | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 630, 10 | 630, 10 | 205, 10 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 245/50-18 |
| Total Price | $37,235 | $36,786 | $36,845 | $91,525 |
| Adjustments for Features | -300 | 0 | -1,790 | -2,870 |
| Feature-Adjusted Total Price | $36,935 | $36,786 | $35,055 | $88,655 |
| Cost Above Minimum | $1,880 | $1,731 | $0 | $0 |
| Total Invoice | $34,556 | $33,841 | $34,218 | $84,415 |
| Adjustments for Features | -278 | 0 | -1,662 | -2,647 |
| Feature-Adjusted Total Invoice | $34,278 | $33,841 | $32,556 | $81,768 |
| Cost Above Minimum | $1,722 | $1,285 | $0 | $0 |
Features Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2018 | 2018 | 2018 | 2010 |
| Model | Optima | Optima | Optima | 7-Series |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | 750i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | |
| RWD | $0 | |||
| Accessories | ||||
| Proximity key | $250 | $250 | $250 | |
| Proximity trunk or liftgate opener | $125 | $125 | $125 | |
| Remote window/roof operation | $15 | |||
| Sunshade, rear, power | $225 | |||
| Sunshades, second row | $125 | $125 | $125 | |
| Sunshades, second row, power | $225 | |||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | |||
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | $25 | |
| Around view cameras | $500 | |||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | |
| Knee airbag, passenger | $75 | |||
| Obstacle detection, front | $150 | |||
| Passenger side camera | $200 | |||
| Radar- or camera-based collision preparation system | $0 | |||
| Rearview camera | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | |
| Temporary spare tire | $150 | |||
| Tires, run-flat | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | |||
| Cargo mat | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | |
| Rear seat pass-through | $100 | |||
| Ski sack | $50 | |||
| Climate Control | ||||
| Automatic air recirculation | $100 | |||
| Heated windshield washer nozzles | $15 | |||
| Rain-sensing wipers | $175 | |||
| Rear air vents | $100 | $100 | $100 | |
| Rear air vents with automatic controls | $250 | |||
| Rear dual-zone climate control | $125 | |||
| Residual heat | $50 | |||
| Variable intermittent wipers | $75 | $75 | $75 | |
| Wiper de-icer | $25 | |||
| Engine / Motor | ||||
| 10 kWh battery pack | $0 | |||
| 3.3 kW onboard charger | $0 | |||
| Automatic start / stop | $150 | $150 | ||
| Regenerative braking | $0 | |||
| Exterior | ||||
| Active grille shutters | $0 | $0 | ||
| Body kit | $0 | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | ||
| Laminated front side windows | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | |||
| Sunroof | $900 | |||
| Infotainment | ||||
| Android Auto support | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | |
| Bluetooth audio streaming | $25 | $25 | $25 | |
| CD player | $125 | |||
| Media drive | $15 | |||
| MP3-compatible player | $50 | |||
| Satellite radio | $200 | $200 | $200 | |
| Satellite radio - one year subscription | $250 | |||
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | |||
| Voice control for external devices | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||
| Approach detection | $25 | $25 | $25 | |
| Auto-dimming driver-side mirror | $75 | |||
| Auto-dimming passenger-side mirror | $75 | |||
| Cornering lights | $50 | |||
| Detailed driving style feedback | $100 | $100 | ||
| Fog lights | $125 | $125 | ||
| Headlight washers | $50 | |||
| Illuminated vanity mirrors, rear seat | $100 | |||
| Large energy flow and fuel economy display | $25 | $25 | ||
| LED headlights | $1000 | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | |||
| Power-folding mirrors | $50 | $50 | ||
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Door sill trim plates | $100 | |||
| Folding second row seats | $300 | $300 | ||
| Leather door panel trim | $250 | |||
| Massage, driver seat | $100 | |||
| Massage, passenger seat | $100 | |||
| Memory system, passenger seat | $150 | |||
| Metal pedals | $75 | |||
| Power 4-way lumbar adjuster, passenger seat | $150 | |||
| Power headrest height adjuster, driver seat | $50 | |||
| Power headrest height adjuster, passenger seat | $50 | |||
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | |||
| Power seatback bolsters, passenger seat | $100 | |||
| Power thigh support length adjuster, driver seat | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | |||
| Power upper seatback recliner, driver seat | $100 | |||
| Power upper seatback recliner, passenger seat | $100 | |||
| Upholstered instrument panel | $300 | |||
| Wood trim | $300 | |||
| Suspension, Wheels, and Tires | ||||
| Adaptive dampers - electrical | $500 | |||
| Alloy wheels | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | |||
| Electronic systems calibration selector | $200 | $200 | ||
| Performance steering system (optional) | $0 | |||
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $6,975 | $6,675 | $8,465 | $9,545 |
| Value of Feature Adjustments | $300 | $0 | $1,790 | $2,870 |
| Value of Feature Adjustments | -278 | 0 | -1,662 | -2,647 |
Specifications Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2018 | 2010 |
| Model | Optima | 7-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 120.9 in |
| Length | 191.1 in | 199.8 in |
| Width | 73.2 in | 74.9 in |
| Height | 57.7 in | 58.3 in |
| Curb Weight | 3,220 lb. | 4,565 lb. |
| Fuel Capacity | 18.5 gal. | 21.7 gal. |
| Row 1 Headroom | 39.8 in | 40.6 in |
| Row 1 Shoulder Room | 58.1 in | 59.2 in |
| Row 1 Hip Room | 56.0 in | 0.0 in |
| Row 1 Legroom | 45.5 in | 41.2 in |
| Row 2 Headroom | 37.8 in | 38.5 in |
| Row 2 Shoulder Room | 56.4 in | 57.2 in |
| Row 2 Hip Room | 56.0 in | 0.0 in |
| Row 2 Legroom | 35.6 in | 38.4 in |
| Cargo Volume | 15.9 ft3 | 17.7 ft3 |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | Yes |
| Obstacle detection, rear | 250 | No |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | No |
| Cross-traffic warning, rear | 100 | No |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Total Requested | 3025 | 51% |
| Total Not Requested | 2950 | 49% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | Yes |
| Obstacle detection, rear | 250 | No |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | No |
| Cross-traffic warning, rear | 100 | No |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Total Requested | 2875 | 49% |
| Total Not Requested | 2950 | 51% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 2075 | 67% |
| Total Not Requested | 1000 | 33% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | Yes |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | No |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 425 | 35% |
| Total Not Requested | 800 | 65% |
Option Package Details
BMW 7-Series 750i
| Rearview camera | ||
| Feature | Value | Requested? |
| Rearview camera | 200 | Yes |
| Passenger side camera | 200 | Yes |
| Total Requested | 400 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Luxury Seating Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | No |
| Sunshade, rear, power | 225 | No |
| Massage, driver seat | 100 | No |
| Massage, passenger seat | 100 | No |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 600 | 43% |
| Total Not Requested | 800 | 57% |
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