| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $37,235 Kia Optima Hybrid EX | ||||
| Difference: $44,560 | ||||
Lowest Total Invoice: $34,556 Kia Optima Hybrid EX | ||||
| Difference: $41,394 | ||||
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| Model Year | 2018 | 2015 | 2015 | 2015 |
| Model | Optima | 7-Series | 7-Series | 7-Series |
| Trim | Hybrid EX | 740i | 750i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $30,990 | $74,000 | $87,300 | $128,300 |
| Base Invoice | $28,752 | $68,760 | $80,995 | $118,715 |
| Technology Package | 5,000 | |||
| Universal garage door opener | 350 | |||
| Driver Assistance Plus | 1,900 | 1,900 | ||
| Cold Weather Package | 800 | 800 | ||
| Adaptive cruise control, all-speed | 1,200 | 1,200 | ||
| LED headlights | 1,900 | |||
| Sunshades, second row, power | 1,000 | |||
| M Sport Edition | 4,000 | |||
| Technology Package | 4,618 | |||
| Universal garage door opener | 291 | |||
| Driver Assistance Plus | 1,730 | 1,730 | ||
| Cold Weather Package | 730 | 730 | ||
| Adaptive cruise control, all-speed | 1,095 | 1,095 | ||
| LED headlights | 1,730 | |||
| Sunshades, second row, power | 910 | |||
| M Sport Edition | 3,640 | |||
| Options (change) | 5,350 | 6,800 | 4,800 | 3,100 |
| Options (change) | 4,909 | 6,195 | 4,370 | 2,825 |
| Destination | 895 | 995 | 995 | 995 |
| Total Price | $37,235 | $81,795 | $93,095 | $132,395 |
| Total Invoice | $34,556 | $75,950 | $86,360 | $122,535 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||||
| TrueDelta Adjusted Price Difference: $40,190 | ||||
| TrueDelta Adjusted Invoice Difference: $37,336 | ||||
| Model Year | 2018 | 2015 | 2015 | 2015 |
| Model | Optima | 7-Series | 7-Series | 7-Series |
| Trim | Hybrid EX | 740i | 750i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 154hp I4 H | 315hp I6 | 445hp V8 | 540hp V8 |
| Transmission | T6 | T8 | T8 | T8 |
| Drivetrain | FWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | 39/46 MPG | 22/30 MPG | 22/30 MPG | 22/30 MPG |
| Audio (watts, speakers) | 630, 10 | 205, 12 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 215/55-17 | 245/50-18 | 245/45-19 | 245/35-21 |
| Total Price | $37,235 | $81,795 | $93,095 | $132,395 |
| Adjustments for Features | 0 | -4,370 | -8,045 | -8,870 |
| Feature-Adjusted Total Price | $37,235 | $77,425 | $85,050 | $123,525 |
| Cost Above Minimum | $0 | $0 | $7,625 | $46,100 |
| Total Invoice | $34,556 | $75,950 | $86,360 | $122,535 |
| Adjustments for Features | 0 | -4,058 | -7,463 | -8,209 |
| Feature-Adjusted Total Invoice | $34,556 | $71,892 | $78,897 | $114,326 |
| Cost Above Minimum | $0 | $0 | $7,005 | $42,434 |
Features Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2018 | 2015 | 2015 | 2015 |
| Model | Optima | 7-Series | 7-Series | 7-Series |
| Trim | Hybrid EX | 740i | 750i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |
| FWD | $0 | |||
| RWD | $0 | $0 | $0 | |
| Accessories | ||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | |
| Power door closers | $300 | $300 | ||
| Power trunk closer | $350 | $350 | ||
| Proximity trunk or liftgate opener | $125 | |||
| Remote app | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | |
| Sunshade, rear, power | $225 | $225 | $225 | |
| Sunshades, second row | $125 | $125 | $125 | |
| Sunshades, second row, power | $225 | |||
| Tilt/telescoping steering wheel, manual | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | |||
| Around view cameras | $500 | $500 | $500 | |
| Cross-traffic warning, rear | $100 | |||
| Driver drowsiness monitor | $150 | $150 | $150 | |
| Knee airbag, passenger | $75 | $75 | $75 | |
| Lane departure collision mitigation | $50 | $50 | $50 | |
| Obstacle detection, front | $150 | $150 | $150 | |
| Pedestrian detection | $50 | $50 | $50 | |
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
| Rearview camera | $200 | |||
| Tires, run-flat | $150 | $150 | ||
| Vehicle health reports | $0 | |||
| Wide-view front camera | $150 | $150 | $150 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Overhead sunglass holder | $25 | |||
| Rear seat pass-through | $100 | $100 | $100 | |
| Ski sack | $50 | $50 | $50 | |
| Climate Control | ||||
| Automatic air recirculation | $100 | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | $175 | |
| Rear air vents | $100 | |||
| Rear air vents with automatic controls | $250 | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | $125 | |
| Residual heat | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | |||
| Wiper de-icer | $25 | $25 | $25 | |
| Engine / Motor | ||||
| Raised top speed limiter | $0 | |||
| Regenerative braking | $0 | $0 | $0 | |
| Exterior | ||||
| Active grille shutters | $0 | |||
| Black exterior trim (optional) | $0 | |||
| Body kit | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
| Laminated front side windows | $200 | |||
| Panoramic sunroof | $1200 | |||
| Rear spoiler | $200 | |||
| Sunroof | $900 | $900 | $900 | |
| Infotainment | ||||
| Android Auto support | $100 | |||
| Apple CarPlay support | $100 | |||
| CD changer, remote | $200 | |||
| CD player | $125 | $125 | $125 | |
| Concierge Services - 3 year subscription | $150 | $150 | ||
| DVD-compatible player | $0 | $0 | $0 | |
| Handwriting recognition | $200 | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | |
| MP3-compatible player | $50 | $50 | $50 | |
| S Voice support | $0 | $0 | $0 | |
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | |||
| Surround sound | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Traffic + travel information | $25 | $25 | $25 | |
| Traffic information | $25 | |||
| Instruments, Lights, and Mirrors | ||||
| Approach detection | $25 | |||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
| Cornering lights | $50 | $50 | $50 | |
| Detailed driving style feedback | $100 | |||
| Fog lights | $125 | $125 | ||
| Head-up display (HUD) | $350 | $350 | ||
| Headlight washers | $50 | $50 | $50 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | |
| Interior ambient lighting | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | ||
| Large energy flow and fuel economy display | $25 | |||
| Mirror tilt-down in reverse | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | |
| Seats and Interior Trim | ||||
| Ceramic controls | $0 | $0 | ||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Door sill trim plates | $100 | $100 | $100 | |
| Folding second row seats | $300 | |||
| Leather door panel trim | $250 | $250 | $250 | |
| Massage, driver seat | $100 | |||
| Massage, passenger seat | $100 | |||
| Memory system, passenger seat | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | |
| Power lumbar adjuster, passenger seat | $100 | |||
| Power seatback bolsters, driver seat | $100 | $100 | ||
| Power seatback bolsters, passenger seat | $100 | $100 | ||
| Power thigh support length adjuster, driver seat | $100 | $100 | ||
| Power thigh support length adjuster, passenger seat | $100 | $100 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | ||
| Synthetic suede headliner | $650 | $650 | ||
| Upholstered instrument panel | $300 | |||
| Upholstered instrument panel, leather | $1000 | $1000 | ||
| Wood trim | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | ||||
| Active stabilizer bars | $500 | |||
| Adaptive dampers - electrical | $500 | $500 | $500 | |
| Electronic systems calibration selector | $200 | $200 | $200 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $5,225 | $9,595 | $13,270 | $14,095 |
| Value of Feature Adjustments | $0 | $4,370 | $8,045 | $8,870 |
| Value of Feature Adjustments | 0 | -4,058 | -7,463 | -8,209 |
Specifications Comparison: Kia Optima vs. BMW 7-Series
| Model Year | 2018 | 2015 |
| Model | Optima | 7-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 120.9 in |
| Length | 191.1 in | 199.8 in |
| Width | 73.2 in | 74.9 in |
| Height | 57.7 in | 58.3 in |
| Curb Weight | 3,486 lb. | 4,640 lb. |
| Fuel Capacity | 18.5 gal. | 21.7 gal. |
| Row 1 Headroom | 39.8 in | 40.6 in |
| Row 1 Shoulder Room | 58.1 in | 59.2 in |
| Row 1 Hip Room | 56.0 in | 0.0 in |
| Row 1 Legroom | 45.5 in | 41.2 in |
| Row 2 Headroom | 37.8 in | 38.5 in |
| Row 2 Shoulder Room | 56.4 in | 57.2 in |
| Row 2 Hip Room | 56.0 in | 0.0 in |
| Row 2 Legroom | 35.6 in | 38.4 in |
| Cargo Volume | 15.9 ft3 | 17.7 ft3 |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | Yes |
| Cross-traffic warning, rear | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 4675 | 78% |
| Total Not Requested | 1300 | 22% |
Option Package Details
BMW 7-Series 740i
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, high-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 1300 | 100% |
| Total Not Requested | 0 | 0% |
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Sunshades, second row, power | ||
| Feature | Value | Requested? |
| Sunshades, second row, power | 225 | No |
| Sunshade, rear, power | 225 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 450 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 59% |
| Total Not Requested | 550 | 41% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
Option Package Details
BMW 7-Series 750i
| M Sport Edition | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, high-speed | 200 | Yes |
| Sport front fascia (optional) | 0 | No |
| Steering-wheel-mounted transmission controls | 100 | No |
| Dark-colored headliner (optional) | 0 | No |
| Black exterior trim (optional) | 0 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | No |
| Synthetic suede headliner | 650 | No |
| Ceramic controls | 0 | No |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | No |
| 245/45VR19 tires | 400 | No |
| Total Requested | 2125 | 52% |
| Total Not Requested | 1925 | 48% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
Option Package Details
BMW 7-Series Alpina B7
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, high-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 1300 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 59% |
| Total Not Requested | 550 | 41% |
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