| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. BMW 5-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. BMW 5-Series Invoice Comparison
Lowest Total Price: $34,745 Kia Optima SX | |||||
| Difference: $22,250 | |||||
Lowest Total Invoice: $32,293 Kia Optima SX | |||||
| Difference: $20,247 | |||||
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| Model Year | 2018 | 2018 | 2010 | 2010 | 2010 |
| Model | Optima | Optima | 5-Series | 5-Series | 5-Series |
| Trim | Hybrid EX | SX | 528i | 535i | 550i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $30,990 | $30,500 | $45,950 | $51,250 | $60,600 |
| Base Invoice | $28,752 | $28,380 | $42,455 | $47,330 | $55,930 |
| Technology Package | 5,000 | 3,000 | |||
| Universal garage door opener | 350 | 350 | |||
| Premium Package | 950 | 750 | |||
| Navigation system | 1,900 | 1,900 | |||
| Xenon HID headlights | 900 | ||||
| Value Package | 0 | 0 | 0 | ||
| Auto-dimming headlights | 250 | 250 | 250 | ||
| Folding second row seats | 475 | 475 | 475 | ||
| Obstacle detection, rear | 750 | 750 | |||
| Proximity key | 1,000 | 1,000 | 1,000 | ||
| Lane departure warning | 950 | 950 | 950 | ||
| Adaptive cruise control, all-speed | 2,400 | 2,400 | 2,400 | ||
| Satellite radio - one year subscription | 595 | 595 | 595 | ||
| Heated front seats | 500 | 500 | |||
| Technology Package | 4,618 | 2,727 | |||
| Universal garage door opener | 291 | 291 | |||
| Premium Package | 865 | 685 | |||
| Navigation system | 1,730 | 1,730 | |||
| Xenon HID headlights | 820 | ||||
| Value Package | 0 | 0 | 0 | ||
| Auto-dimming headlights | 230 | 230 | 230 | ||
| Folding second row seats | 430 | 430 | 430 | ||
| Obstacle detection, rear | 685 | 685 | |||
| Proximity key | 910 | 910 | 910 | ||
| Lane departure warning | 865 | 865 | 865 | ||
| Adaptive cruise control, all-speed | 2,135 | 2,135 | 2,135 | ||
| Satellite radio - one year subscription | 540 | 540 | 540 | ||
| Heated front seats | 455 | 455 | |||
| Options (change) | 5,350 | 3,350 | 10,170 | 9,570 | 6,170 |
| Options (change) | 4,909 | 3,018 | 9,210 | 8,665 | 5,565 |
| Destination | 895 | 895 | 875 | 875 | 875 |
| Total Price | $37,235 | $34,745 | $56,995 | $61,695 | $67,645 |
| Total Invoice | $34,556 | $32,293 | $52,540 | $56,870 | $62,370 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or BMW 5-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. BMW 5-Series
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
| TrueDelta Adjusted Price Difference: $24,700 | |||||
| TrueDelta Adjusted Invoice Difference: $22,526 | |||||
| Model Year | 2018 | 2018 | 2010 | 2010 | 2010 |
| Model | Optima | Optima | 5-Series | 5-Series | 5-Series |
| Trim | Hybrid EX | SX | 528i | 535i | 550i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 154hp I4 H | 245hp I4 | 230hp I6 | 300hp I6 | 360hp V8 |
| Transmission | T6 | T6 | M6 | T6 | M6 |
| Drivetrain | FWD | FWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 630, 10 | 200, 10 | 200, 10 | 200, 10 |
| Tire (rear if not all the same) | 215/55-17 | 235/45-18 | 225/50-17 | 225/50-17 | 225/50-17 |
| Total Price | $37,235 | $34,745 | $56,995 | $61,695 | $67,645 |
| Adjustments for Features | -2,335 | -2,600 | -150 | -950 | 0 |
| Feature-Adjusted Total Price | $34,900 | $32,145 | $56,845 | $60,745 | $67,645 |
| Cost Above Minimum | $2,755 | $0 | $0 | $3,900 | $10,800 |
| Total Invoice | $34,556 | $32,293 | $52,540 | $56,870 | $62,370 |
| Adjustments for Features | -2,167 | -2,417 | -138 | -876 | 0 |
| Feature-Adjusted Total Invoice | $32,389 | $29,876 | $52,402 | $55,994 | $62,370 |
| Cost Above Minimum | $2,513 | $0 | $0 | $3,592 | $9,968 |
Features Comparison: Kia Optima vs. BMW 5-Series
| Model Year | 2018 | 2018 | 2010 | 2010 | 2010 |
| Model | Optima | Optima | 5-Series | 5-Series | 5-Series |
| Trim | Hybrid EX | SX | 528i | 535i | 550i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 6-speed manual | $150 | $150 | |||
| FWD | $0 | $0 | |||
| RWD | $0 | $0 | $0 | ||
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Proximity trunk or liftgate opener | $125 | $125 | |||
| Remote window/roof operation | $15 | $15 | $15 | ||
| Sunshades, second row | $125 | ||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
| Automatic braking, high-speed or partial | $200 | $200 | |||
| Automatic braking, low-speed | $200 | $200 | |||
| Blind spot warning system | $200 | $200 | |||
| Cross-traffic warning, rear | $100 | $100 | |||
| Forward collision warning | $200 | $200 | |||
| Knee airbag, driver | $75 | $75 | |||
| Obstacle detection, front | $150 | $150 | $150 | ||
| Rearview camera | $200 | $200 | |||
| Rollover sensor | $50 | $50 | |||
| Temporary spare tire | $150 | $150 | $150 | $150 | |
| Vehicle health reports | $0 | $0 | |||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | ||
| Cargo mat | $40 | ||||
| Overhead sunglass holder | $25 | $25 | |||
| Rear seat pass-through | $100 | $100 | $100 | ||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | ||
| Rain-sensing wipers | $175 | $175 | $175 | ||
| Rear air vents | $100 | $100 | |||
| Rear air vents with manual controls | $150 | $150 | $150 | ||
| Residual heat | $50 | $50 | $50 | ||
| Variable intermittent wipers | $75 | $75 | |||
| Engine / Motor | |||||
| Automatic start / stop | $150 | ||||
| Exterior | |||||
| Active grille shutters | $0 | ||||
| Black exterior trim (optional) | $0 | ||||
| Body kit | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Laminated front side windows | $200 | $200 | |||
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | ||||
| Sunroof | $900 | $900 | $900 | ||
| Infotainment | |||||
| Android Auto support | $100 | $100 | |||
| App support | $0 | $0 | |||
| Apple CarPlay support | $100 | $100 | |||
| Bluetooth audio streaming | $25 | $25 | |||
| CD player | $125 | $125 | $125 | ||
| iPod integration | $100 | $100 | $100 | ||
| Satellite radio | $200 | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | ||
| SMS text-to-speech reader | $25 | $25 | |||
| Surround sound | $250 | $250 | |||
| Telematics service, such as OnStar | $200 | $200 | $200 | ||
| Traffic + travel information | $25 | $25 | $25 | ||
| Traffic information | $25 | $25 | |||
| USB port | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | |||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | ||
| Cornering lights | $50 | $50 | $50 | ||
| Detailed driving style feedback | $100 | ||||
| Fog lights | $125 | $125 | $125 | $125 | |
| Headlight washers | $50 | ||||
| Large energy flow and fuel economy display | $25 | ||||
| LED headlights | $1000 | $1000 | |||
| Mirror tilt-down in reverse | $25 | $25 | $25 | ||
| Power-folding mirrors | $50 | $50 | $50 | $50 | |
| Xenon HID headlights | $500 | $500 | $500 | ||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Door sill trim plates | $100 | $100 | $100 | ||
| Heated second row seats | $200 | ||||
| Leather door panel trim | $250 | $250 | $250 | ||
| Metal pedals | $75 | ||||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | ||
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | ||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Wood trim | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | ||||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $7,550 | $7,815 | $5,365 | $6,165 | $5,215 |
| Value of Feature Adjustments | $2,335 | $2,600 | $150 | $950 | $0 |
| Value of Feature Adjustments | -2,167 | -2,417 | -138 | -876 | 0 |
Specifications Comparison: Kia Optima vs. BMW 5-Series
| Model Year | 2018 | 2010 |
| Model | Optima | 5-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 113.7 in |
| Length | 191.1 in | 191.1 in |
| Width | 73.2 in | 72.7 in |
| Height | 57.7 in | 57.8 in |
| Curb Weight | 3,220 lb. | 3,506 lb. |
| Fuel Capacity | 18.5 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 37.7 in |
| Row 1 Shoulder Room | 58.1 in | 57.3 in |
| Row 1 Hip Room | 56.0 in | 0.0 in |
| Row 1 Legroom | 45.5 in | 41.5 in |
| Row 2 Headroom | 37.8 in | 37.9 in |
| Row 2 Shoulder Room | 56.4 in | 57.2 in |
| Row 2 Hip Room | 56.0 in | 0.0 in |
| Row 2 Legroom | 35.6 in | 36.0 in |
| Cargo Volume | 15.9 ft3 | 14.0 ft3 |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | No |
| LED headlights | 1000 | No |
| Cross-traffic warning, rear | 100 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Total Requested | 2250 | 38% |
| Total Not Requested | 3725 | 62% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 1875 | 61% |
| Total Not Requested | 1200 | 39% |
Option Package Details
BMW 5-Series 528i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Compass | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| Total Requested | 750 | 97% |
| Total Not Requested | 25 | 3% |
| Xenon HID headlights | ||
| Feature | Value | Requested? |
| Xenon HID headlights | 500 | Yes |
| Steering-linked headlights | 150 | Yes |
| Cornering lights | 50 | No |
| Total Requested | 650 | 93% |
| Total Not Requested | 50 | 7% |
| Folding second row seats | ||
| Feature | Value | Requested? |
| Folding second row seats | 300 | Yes |
| Second-row 2-section 3-person split bench | 100 | No |
| Rear seat pass-through | 100 | No |
| Total Requested | 300 | 60% |
| Total Not Requested | 200 | 40% |
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | No |
| Total Requested | 250 | 63% |
| Total Not Requested | 150 | 37% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Upholstered door panels, leather | 250 | No |
| Total Requested | 1350 | 71% |
| Total Not Requested | 550 | 29% |
| Value Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| iPod integration | 100 | Yes |
| Upholstered door panels, leather | 250 | No |
| Heated front seats | 200 | Yes |
| Heated steering wheel | 100 | No |
| Headlight washers | 50 | No |
| Total Requested | 1200 | 75% |
| Total Not Requested | 400 | 25% |
Option Package Details
BMW 5-Series 535i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Compass | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| Total Requested | 750 | 97% |
| Total Not Requested | 25 | 3% |
| Folding second row seats | ||
| Feature | Value | Requested? |
| Folding second row seats | 300 | Yes |
| Second-row 2-section 3-person split bench | 100 | No |
| Rear seat pass-through | 100 | No |
| Total Requested | 300 | 60% |
| Total Not Requested | 200 | 40% |
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Obstacle detection, front | 150 | No |
| Total Requested | 250 | 63% |
| Total Not Requested | 150 | 37% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Upholstered door panels, leather | 250 | No |
| Total Requested | 1200 | 75% |
| Total Not Requested | 400 | 25% |
| Value Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| iPod integration | 100 | Yes |
| Upholstered door panels, leather | 250 | No |
| Total Requested | 1000 | 80% |
| Total Not Requested | 250 | 20% |
Option Package Details
BMW 5-Series 550i
| Folding second row seats | ||
| Feature | Value | Requested? |
| Folding second row seats | 300 | Yes |
| Second-row 2-section 3-person split bench | 100 | No |
| Rear seat pass-through | 100 | No |
| Total Requested | 300 | 60% |
| Total Not Requested | 200 | 40% |
| Value Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Compass | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| iPod integration | 100 | Yes |
| Traffic + travel information | 25 | No |
| Total Requested | 850 | 97% |
| Total Not Requested | 25 | 3% |
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