The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,845 Kia Optima SX | ||
Difference: $29,400 | ||
Lowest Total Invoice: $34,218 Kia Optima SX | ||
Difference: $28,057 | ||
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Model Year | 2018 | 2017 |
Model | Optima | 5-Series |
Trim | SX | 540i |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $56,450 |
Base Invoice | $28,380 | $53,180 |
Technology Package | 3,000 | |
Limited Package | 2,100 | |
Universal garage door opener | 350 | |
Driver Assistance Plus II | 1,700 | |
Driving Assistance Package | 1,800 | |
Driving Assistance Plus Package | 1,400 | |
Premium Package | 1,950 | |
Cold Weather Package | 800 | |
Temporary spare tire | 150 | |
Apple CarPlay support | 300 | |
Metallic paint (extra cost) | 700 | |
Technology Package | 2,727 | |
Limited Package | 1,925 | |
Universal garage door opener | 291 | |
Driver Assistance Plus II | 1,565 | |
Driving Assistance Package | 1,655 | |
Driving Assistance Plus Package | 1,290 | |
Premium Package | 1,795 | |
Cold Weather Package | 735 | |
Temporary spare tire | 140 | |
Apple CarPlay support | 275 | |
Metallic paint (extra cost) | 645 | |
Options (change) | 5,450 | 8,800 |
Options (change) | 4,943 | 8,100 |
Destination | 895 | 995 |
Total Price | $36,845 | $66,245 |
Total Invoice | $34,218 | $62,275 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $25,420 | ||
TrueDelta Adjusted Invoice Difference: $24,316 | ||
Model Year | 2018 | 2017 |
Model | Optima | 5-Series |
Trim | SX | 540i |
Body | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 335hp I6 |
Transmission | T6 | T8 |
Drivetrain | FWD | RWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 20/30 MPG |
Audio (watts, speakers) | 630, 10 | 205, 12 |
Tire (rear if not all the same) | 235/45-18 | 245/45-18 |
Total Price | $36,845 | $66,245 |
Adjustments for Features | 0 | -3,980 |
Feature-Adjusted Total Price | $36,845 | $62,265 |
Total Invoice | $34,218 | $62,275 |
Adjustments for Features | 0 | -3,741 |
Feature-Adjusted Total Invoice | $34,218 | $58,534 |
Model Year | 2018 | 2017 |
Model | Optima | 5-Series |
Trim | SX | 540i |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
8-speed manually-shiftable automatic | $1300 | |
FWD | $0 | |
RWD | $0 | |
Accessories | ||
Adaptive cruise control, all-speed | $850 | |
Adaptive cruise control, all-speed, road sign aware | $1000 | |
Hands-free trunk or liftgate | $100 | |
Low-speed semi-autonomous driving | $100 | |
Power trunk closer | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Remote window/roof operation | $15 | |
Semi-automated parking system | $500 | |
Sunshades, second row | $125 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Driver drowsiness monitor | $150 | |
Evasive maneuver assist | $200 | |
Knee airbag, passenger | $75 | |
Lane keeping assist | $400 | |
Obstacle detection, front | $150 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Side collision intervention | $200 | |
Tires, run-flat | $150 | |
Vehicle health reports | $0 | |
Wide-view front camera | $150 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Cargo mat | $40 | |
Overhead sunglass holder | $25 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Automatic air recirculation | $100 | |
Heated windshield washer nozzles | $15 | |
Rain-sensing wipers | $175 | |
Residual heat | $50 | |
Variable intermittent wipers | $75 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Regenerative braking | $0 | |
Exterior | ||
Active grille shutters | $0 | |
Bright-finished exhaust tip(s) | $25 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Rear spoiler | $200 | |
Sunroof | $900 | |
Infotainment | ||
4G LTE connectivity | $0 | |
Android Auto support | $100 | |
CD player | $125 | |
DVD-compatible player | $0 | |
Handwriting recognition | $200 | |
In-vehicle Internet | $150 | |
Media drive | $15 | |
MP3-compatible player | $50 | |
Navigation map updates, three years | $0 | |
S Voice support | $0 | |
Satellite radio | $200 | |
Satellite radio - one year subscription | $250 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Text dictation | $50 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice recorder | $0 | |
Wi-Fi hotspot | $50 | |
Wireless charging station | $75 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Compass | $0 | |
Cornering lights | $50 | |
Head-up display (HUD) | $350 | |
Interior ambient lighting | $150 | |
Interior ambient lighting, configurable | $150 | |
Mirror tilt-down in reverse | $25 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Door sill trim plates | $100 | |
Leather door panel trim | $250 | |
Manual thigh support length adjuster, driver seat | $50 | |
Manual thigh support length adjuster, passenger seat | $50 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, passenger seat | $150 | |
Power headrest height adjuster, driver seat | $50 | |
Power headrest height adjuster, passenger seat | $50 | |
Power lumbar adjuster, passenger seat | $100 | |
Power seatback bolsters, driver seat | $100 | |
Power seatback bolsters, passenger seat | $100 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Chrome-plated alloy wheels | $850 | |
Performance steering system (optional) | $0 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Launch control | $100 | |
Total Value of Features | $6,315 | $10,295 |
Value of Feature Adjustments | $0 | $3,980 |
Value of Feature Adjustments | 0 | -3,741 |
Model Year | 2018 | 2017 |
Model | Optima | 5-Series |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 117.1 in |
Length | 191.1 in | 194.6 in |
Width | 73.2 in | 73.5 in |
Height | 57.7 in | 58.2 in |
Curb Weight | 3,494 lb. | 3,847 lb. |
Fuel Capacity | 18.5 gal. | 18.0 gal. |
Row 1 Headroom | 39.8 in | 38.8 in |
Row 1 Shoulder Room | 58.1 in | 58.7 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.4 in |
Row 2 Headroom | 37.8 in | 37.5 in |
Row 2 Shoulder Room | 56.4 in | 55.9 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 36.5 in |
Cargo Volume | 15.9 ft3 | 18.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2475 | 80% |
Total Not Requested | 600 | 20% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |
Driver Assistance Plus II | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Lane keeping assist system | 400 | No |
Adaptive cruise control, all-speed and road sign aware | 850 | No |
Low-speed semi-autonomous driving | 100 | No |
Side collision prevention | 200 | No |
Total Requested | 200 | 11% |
Total Not Requested | 1550 | 89% |
Driving Assistance Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Head-up display (HUD) | 350 | No |
Total Requested | 450 | 47% |
Total Not Requested | 500 | 53% |
Driving Assistance Plus Package | ||
Feature | Value | Requested? |
Semi-automated parking system | 500 | No |
Rear cross-traffic detection | 100 | Yes |
Evasive maneuver assist | 200 | No |
Blind spot warning system | 200 | Yes |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Lane departure warning system | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | No |
Total Requested | 1200 | 57% |
Total Not Requested | 900 | 43% |
Premium Package | ||
Feature | Value | Requested? |
Power decklid | 350 | No |
Proximity key | 250 | Yes |
Satellite radio - one year subscription | 250 | No |
Wi-Fi hotspot | 50 | No |
Hands-free trunk or liftgate | 100 | Yes |
Wireless charging station | 75 | No |
Auto-dimming headlights | 200 | Yes |
LED headlights | 250 | Yes |
Total Requested | 800 | 52% |
Total Not Requested | 725 | 48% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 500 | 100% |
Total Not Requested | 0 | 0% |