Kia Optima Kia Optima 2018 BMW 3-Series BMW 3-Series 2017

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Kia Optima vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $36,845

Kia Optima SX   
Difference: $14,000

Lowest Total Invoice: $34,218

Kia Optima SX   
Difference: $13,692

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820172017201720172017
ModelOptima3-Series3-Series3-Series3-Series3-Series
TrimSX328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $30,500 $40,250 $38,750 $44,100 $47,900 $64,000
Base Invoice $28,380 $38,115 $36,720 $41,695 $45,225 $60,200
Technology Package 3,000          
Limited Package 2,100          
Universal garage door opener 350          
Premium Package   2,450 2,450 2,450    
Navigation system   1,950 1,950 1,950 1,950  
Cold Weather Package   800 800 800 800  
Leather seating surfaces   1,450 1,450 1,450 1,450 0
Lighting Package   800 800 800 800  
Driver Assistance Plus   1,700 1,700 1,700 1,700 1,700
Driver Assistance Package   950 950 950 950  
Metallic paint (extra cost)   700 700 700 700 700
Apple CarPlay support   300 300 300 300 300
M Sport Package         0  
Executive Package           3,900
LED headlights           1,900
Sunroof           0
Wood trim           0
Technology Package 2,727          
Limited Package 1,925          
Universal garage door opener 291          
Premium Package   2,255 2,255 2,255    
Navigation system   1,775 1,775 1,775 1,775  
Cold Weather Package   735 735 735 735  
Leather seating surfaces   1,335 1,335 1,335 1,335 0
Lighting Package   735 735 735 735  
Driver Assistance Plus   1,565 1,565 1,565 1,565 1,565
Driver Assistance Package   875 875 875 875  
Metallic paint (extra cost)   645 645 645 645 645
Apple CarPlay support   275 275 275 275 275
M Sport Package         0  
Executive Package           3,590
LED headlights           1,750
Sunroof           0
Wood trim           0
Options (change) 5,450 11,100 11,100 11,100 8,650 8,500
Options (change) 4,943 10,195 10,195 10,195 7,940 7,825
Destination 895 995 995 995 995 995
Gas Tax 0 0 0 -4,001 0 0
Total Price $36,845 $52,345 $50,845 $52,194 $57,545 $73,495
Total Invoice $34,218 $49,305 $47,910 $48,884 $54,160 $69,020

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $14,420
TrueDelta Adjusted Invoice Difference: $14,065
Model Year201820172017201720172017
ModelOptima3-Series3-Series3-Series3-Series3-Series
TrimSX328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine245hp I4180hp I4 D248hp I4180hp I4 PiH320hp I6425hp I6
TransmissionT6T8T8T8M6M6
DrivetrainFWDRWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10205, 9205, 9205, 9205, 9600, 16
Tire (rear if not all the same)235/45-18225/50-17225/50-17225/50-17225/45-18255/40-18
Total Price$36,845$52,345$50,845$52,194$57,545$73,495
Adjustments for Features-1,695-1,375-1,275-1,4000-2,025
Feature-Adjusted Total Price$35,150$50,970$49,570$50,794$57,545$71,470
Cost Above Minimum$0$1,400$0$1,224$7,975$21,900
Total Invoice$34,218$49,305$47,910$48,884$54,160$69,020
Adjustments for Features-1,574-1,295-1,201-1,3110-1,902
Feature-Adjusted Total Invoice$32,644$48,010$46,709$47,573$54,160$67,118
Cost Above Minimum$0$1,301$0$864$7,451$20,409

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Features Comparison: Kia Optima vs. BMW 3-Series

Model Year201820172017201720172017
ModelOptima3-Series3-Series3-Series3-Series3-Series
TrimSX328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100     
8-speed manually-shiftable automatic $1300$1300$1300  
6-speed manual    $150$150
FWD$0     
RWD $0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850     
Cruise control $150$150$150$150$150
Hands-free trunk or liftgate $100$100$100$100$100
Proximity trunk or liftgate opener$125     
Remote app $25$25$25$25$25
Remote window/roof operation $15$15$15$15$15
Sunshades, second row$125     
Brakes, Airbags, and Other Safety 
911 assist$25     
Automatic braking, high-speed or partial$200     
Cross-traffic warning, rear$100     
Driver drowsiness monitor $150$150$150$150$150
Knee airbag, passenger $75$75$75$75$75
Obstacle detection, front $150$150$150$150$150
Pedestrian detection $50$50$50$50$50
Rollover sensor$50     
Temporary spare tire$150     
Tires, run-flat $150$150$150$150 
Vehicle health reports$0     
Wide-view front camera $150$150$150$150$150
Cargo Management 
Air-conditioned storage compartment $50$50$50$50$50
Cargo mat$40     
Overhead sunglass holder$25     
Climate Control 
Automatic air recirculation $100$100$100$100$100
Heated windshield washer nozzles $15$15$15$15$15
Rain-sensing wipers $175$175$175$175$175
Rear air vents$100     
Rear air vents with manual controls $150$150$150$150$150
Residual heat $50$50$50$50$50
Variable intermittent wipers$75     
Drivetrain 
Active rear differential     $500
Engine / Motor 
3.5 kW onboard charger   $0  
8 kWh battery pack   $0  
Automatic start / stop $150$150$150$150$150
Regenerative braking $0$0 $0$0
Exterior 
Black exterior trim (optional) $0$0$0$0$0
Bright-finished exhaust tip(s)$25    $25
Laminated front side windows$200     
Painted brake calipers (optional)$0    $0
Panoramic sunroof$1200     
Rear spoiler$200    $200
Sport rocker panels (optional)    $0$0
Sunroof $900$900$900$900$900
Infotainment 
4G LTE connectivity $0$0$0$0$0
Android Auto support$100     
CD player $125$125$125$125$125
DVD-compatible player $0$0$0$0$0
Handwriting recognition $200$200$200$200$200
In-vehicle Internet $150$150$150$150$150
Media drive $15$15$15$15$15
MP3-compatible player $50$50$50$50$50
Navigation map updates, three years $0$0$0$0$0
S Voice support $0$0$0$0$0
Satellite radio$200     
Satellite radio - one year subscription $250$250$250$250$250
SMS text-to-speech reader$25    $25
Surround sound$250    $250
Telematics service, such as OnStar $200$200$200$200$200
Text dictation     $50
Traffic + travel information $25$25$25$25$25
Traffic information$25     
Voice recorder     $0
Wi-Fi hotspot     $50
Wireless charging station     $75
Instruments, Lights, and Mirrors 
Approach detection$25     
Auto-dimming driver-side mirror $75$75$75$75$75
Cornering lights     $50
Fog lights$125$125$125$125  
Head-up display (HUD)     $350
Headlight washers     $50
Large energy flow and fuel economy display   $25  
Mirror tilt-down in reverse $25$25$25$25$25
Seats and Interior Trim 
Cooled or ventilated front seats$300     
Door sill trim plates $100$100$100$100$100
Manual thigh support length adjuster, driver seat $50$50$50$50$50
Manual thigh support length adjuster, passenger seat $50$50$50$50$50
Metal pedals$75     
Power 4-way lumbar adjuster, passenger seat $150$150$150$150$150
Power lumbar adjuster, passenger seat$100     
Power seatback bolsters, driver seat $100$100$100$100$100
Power seatback bolsters, passenger seat $100$100$100$100$100
Wood trim $300$300$300$300$300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical     $500
Alloy wheels $350$350$350$350$350
Chrome-plated alloy wheels$850     
Performance steering system (optional)$0    $0
Sport suspension (upgrade)$0   $0$0
Transmission 
Downshift rev matching     $50
Steering-wheel-mounted transmission controls$100$100 $100  
Total Value of Features$6,765$6,445$6,345$6,470$5,070$7,095
Value of Feature Adjustments$1,695$1,375$1,275$1,400$0$2,025
Value of Feature Adjustments-1,574-1,295-1,201-1,3110-1,902

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Specifications Comparison: Kia Optima vs. BMW 3-Series

Model Year20182017
ModelOptima3-Series
Body4dr Sedan4dr Sedan
Wheelbase110.4 in110.6 in
Length191.1 in182.5 in
Width73.2 in71.3 in
Height57.7 in56.3 in
Curb Weight3,220 lb.3,502 lb.
Fuel Capacity18.5 gal.15.8 gal.
Row 1 Headroom39.8 in40.3 in
Row 1 Shoulder Room58.1 in55.1 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room56.4 in55.1 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in35.1 in
Cargo Volume15.9 ft313.0 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested182559%
Total Not Requested125041%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125No
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested60049%
Total Not Requested62551%

Option Package Details
BMW 3-Series 328d

Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested240086%
Total Not Requested40014%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%

Option Package Details
BMW 3-Series 330i

Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested240086%
Total Not Requested40014%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%

Option Package Details
BMW 3-Series 330e iPerformance

Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested240086%
Total Not Requested40014%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%

Option Package Details
BMW 3-Series 340i

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
M Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sport front fascia (optional)0No
225/45VR18 tires400No
Sport rocker panels (optional)0No
Total Requested25038%
Total Not Requested40062%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%

Option Package Details
BMW 3-Series M3

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces450Yes
Upgraded leather upholstery-450No
Total Requested450100%
Total Not Requested-4500%
Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Heated steering wheel100Yes
Head-up display (HUD)350No
Headlight washers50No
SMS text-to-speech reader25Yes
Voice recorder0No
Wi-Fi hotspot50No
Wireless charging station75No
Text dictation50No
Total Requested77552%
Total Not Requested72548%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%

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