The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,145 Kia Optima EX | ||
Difference: $9,850 | ||
Lowest Total Invoice: $29,903 Kia Optima EX | ||
Difference: $9,337 | ||
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Model Year | 2018 | 2017 |
Model | Optima | i3 |
Trim | EX | Base |
Body | 4dr Sedan | 4dr Hatch |
Base Price | $25,600 | $44,450 |
Base Invoice | $23,902 | $42,020 |
Premium Package | 2,300 | |
Convenience Plus Package | 3,000 | |
Universal garage door opener | 350 | |
Technology & Driver Assistance Package | 2,350 | |
Metallic paint (extra cost) | 700 | |
Sunroof | 1,000 | |
Premium Package | 2,088 | |
Convenience Plus Package | 2,727 | |
Universal garage door opener | 291 | |
Technology & Driver Assistance Package | 2,160 | |
Metallic paint (extra cost) | 645 | |
Sunroof | 920 | |
Options (change) | 5,650 | 4,050 |
Options (change) | 5,106 | 3,725 |
Destination | 895 | 995 |
Gas Tax | 0 | -7,500 |
Total Price | $32,145 | $41,995 |
Total Invoice | $29,903 | $39,240 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $11,450 | ||
TrueDelta Adjusted Invoice Difference: $10,825 | ||
Model Year | 2018 | 2017 |
Model | Optima | i3 |
Trim | EX | Base |
Body | 4dr Sedan | 4dr Hatch |
Engine | 185hp I4 | 168hp E |
Transmission | T6 | A1 |
Drivetrain | FWD | RWD |
EPA Fuel Economy (city/highway) | 25/36 MPG | 129/106 MPG |
Audio (watts, speakers) | 630, 10 | 100, 4 |
Tire (rear if not all the same) | 215/55-17 | 155/70-19 |
Total Price | $32,145 | $41,995 |
Adjustments for Features | -1,600 | 0 |
Feature-Adjusted Total Price | $30,545 | $41,995 |
Total Invoice | $29,903 | $39,240 |
Adjustments for Features | -1,488 | 0 |
Feature-Adjusted Total Invoice | $28,415 | $39,240 |
Model Year | 2018 | 2017 |
Model | Optima | i3 |
Trim | EX | Base |
Body | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
1-speed automatic | $800 | |
FWD | $0 | |
RWD | $0 | |
Accessories | ||
Power rear side windows | $200 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Automatic braking, high-speed or partial | $200 | |
Blind spot warning system | $200 | |
Cross-traffic warning, rear | $100 | |
Knee airbag, driver | $75 | |
Lane departure warning | $200 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Rearview camera | $200 | |
Rollover sensor | $50 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Cargo cover | $75 | |
Cargo mat | $40 | |
Console with shifter | $150 | |
Console without shifter | $150 | |
Overhead sunglass holder | $25 | |
Climate Control | ||
Automatic air recirculation | $100 | |
Dual-zone climate control | $125 | |
Heat pump | $250 | |
Rain-sensing wipers | $175 | |
Rear air vents | $100 | |
Rear wiper | $175 | |
Residual heat | $50 | |
Variable intermittent wipers | $75 | |
Engine / Motor | ||
33 kWh battery pack | $0 | |
7.2 kW onboard charger | $500 | |
DC quick-charging capability | $750 | |
Exterior | ||
Bright-finished exhaust tip(s) | $25 | |
Carbon fiber body structure | $0 | |
Laminated front side windows | $200 | |
Panoramic sunroof | $1200 | |
Rear spoiler | $200 | |
Sunroof | $900 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
Handwriting recognition | $200 | |
In-vehicle Internet | $150 | |
Media drive | $15 | |
S Voice support | $0 | |
Satellite radio | $200 | |
Satellite radio - one year subscription | $250 | |
Siri Eyes Free support | $0 | |
SMS text-to-speech reader | $25 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Text dictation | $50 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Auto-dimming passenger-side mirror | $75 | |
Compass | $0 | |
Digital instruments | $0 | |
Heated mirrors | $25 | |
Interior ambient lighting | $150 | |
Large energy flow and fuel economy display | $25 | |
LED headlights | $1000 | |
Mirror tilt-down in reverse | $25 | |
Power-folding mirrors | $50 | |
Steering-linked headlights | $150 | |
Tachometer | $75 | |
Seats and Interior Trim | ||
Center armrest(s), second row | $50 | |
Cooled or ventilated front seats | $300 | |
Leather seating surfaces | $900 | |
Manual height adjuster, driver seat | $50 | |
Manual height adjuster, passenger seat | $50 | |
Memory system, driver seat | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power fore-aft adjuster, driver seat | $100 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power height adjuster, driver seat | $100 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power recliner, driver seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, driver seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $8,140 | $6,540 |
Value of Feature Adjustments | $1,600 | $0 |
Value of Feature Adjustments | -1,488 | 0 |
Model Year | 2018 | 2017 |
Model | Optima | i3 |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.4 in | 101.2 in |
Length | 191.1 in | 157.4 in |
Width | 73.2 in | 69.9 in |
Height | 57.7 in | 62.1 in |
Curb Weight | 3,219 lb. | 2,961 lb. |
Fuel Capacity | 18.5 gal. | 2.4 gal. |
Row 1 Headroom | 39.8 in | 39.6 in |
Row 1 Shoulder Room | 58.1 in | 54.8 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 0.0 in |
Row 2 Headroom | 37.8 in | 37.2 in |
Row 2 Shoulder Room | 56.4 in | 50.4 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 0.0 in |
Cargo Volume, Minimum | 15.9 ft3 | 2.8 ft3 |
Cargo Volume, Maximum | 15.9 | 11.8 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Total Requested | 150 | 7% |
Total Not Requested | 2100 | 93% |
Convenience Plus Package | ||
Feature | Value | Requested? |
Fog lights | 125 | Yes |
Sport front fascia (optional) | 0 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2000 | 67% |
Total Not Requested | 1000 | 33% |
Technology & Driver Assistance Package | ||
Feature | Value | Requested? |
Voice control for nav and audio | 100 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Media drive | 15 | No |
Traffic + travel information | 25 | No |
Smartphone integration | 0 | No |
In-vehicle Internet | 150 | No |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Handwriting recognition | 200 | No |
App support | 0 | Yes |
Text dictation | 50 | No |
Pedestrian detection | 50 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
Total Requested | 1200 | 71% |
Total Not Requested | 490 | 29% |