| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. BMW 4-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. BMW 4-Series Invoice Comparison
Lowest Total Price: $34,745 Kia Optima SX | |||||
| Difference: $19,800 | |||||
Lowest Total Invoice: $32,293 Kia Optima SX | |||||
| Difference: $19,177 | |||||
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| Model Year | 2018 | 2018 | 2018 | 2017 | 2017 |
| Model | Optima | Optima | Optima | 4-Series | 4-Series |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | 430i | 440i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe |
| Base Price | $30,990 | $35,210 | $30,500 | $42,150 | $48,500 |
| Base Invoice | $28,752 | $32,743 | $28,380 | $39,880 | $45,785 |
| Technology Package | 5,000 | 5,250 | 3,000 | ||
| Universal garage door opener | 350 | 350 | 350 | ||
| Driver Assistance Plus | 1,700 | 1,700 | |||
| Navigation system | 1,950 | 1,950 | |||
| Driver Assistance Package | 950 | 950 | |||
| Luxury Package | 0 | 0 | |||
| Premium Package | 2,200 | ||||
| LED headlights | 1,900 | 1,900 | |||
| Metallic paint (extra cost) | 700 | 700 | |||
| Apple CarPlay support | 300 | 300 | |||
| Heated front seats | 500 | 500 | |||
| Adaptive cruise control, all-speed | 1,200 | 1,200 | |||
| Leather seating surfaces | 1,450 | ||||
| Technology Package | 4,618 | 4,831 | 2,727 | ||
| Universal garage door opener | 291 | 291 | 291 | ||
| Driver Assistance Plus | 1,565 | 1,565 | |||
| Navigation system | 1,795 | 1,795 | |||
| Driver Assistance Package | 875 | 875 | |||
| Luxury Package | 0 | 0 | |||
| Premium Package | 2,025 | ||||
| LED headlights | 1,750 | 1,750 | |||
| Metallic paint (extra cost) | 645 | 645 | |||
| Apple CarPlay support | 375 | 375 | |||
| Heated front seats | 460 | 460 | |||
| Adaptive cruise control, all-speed | 1,105 | 1,105 | |||
| Leather seating surfaces | 1,335 | ||||
| Options (change) | 5,350 | 5,600 | 3,350 | 11,400 | 10,650 |
| Options (change) | 4,909 | 5,122 | 3,018 | 10,595 | 9,905 |
| Destination | 895 | 895 | 895 | 995 | 995 |
| Gas Tax | 0 | -4,919 | 0 | 0 | 0 |
| Total Price | $37,235 | $36,786 | $34,745 | $54,545 | $60,145 |
| Total Invoice | $34,556 | $33,841 | $32,293 | $51,470 | $56,685 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or BMW 4-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. BMW 4-Series
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
| TrueDelta Adjusted Price Difference: $18,395 | |||||
| TrueDelta Adjusted Invoice Difference: $17,843 | |||||
| Model Year | 2018 | 2018 | 2018 | 2017 | 2017 |
| Model | Optima | Optima | Optima | 4-Series | 4-Series |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | 430i | 440i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe |
| Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 248hp I4 | 320hp I6 |
| Transmission | T6 | T6 | T6 | T8 | T8 |
| Drivetrain | FWD | FWD | FWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 630, 10 | 630, 10 | 205, 9 | 600, 16 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 225/45-18 | 225/45-18 |
| Total Price | $37,235 | $36,786 | $34,745 | $54,545 | $60,145 |
| Adjustments for Features | -300 | 0 | -565 | -1,970 | -2,220 |
| Feature-Adjusted Total Price | $36,935 | $36,786 | $34,180 | $52,575 | $57,925 |
| Cost Above Minimum | $2,755 | $2,606 | $0 | $0 | $5,350 |
| Total Invoice | $34,556 | $33,841 | $32,293 | $51,470 | $56,685 |
| Adjustments for Features | -278 | 0 | -525 | -1,859 | -2,092 |
| Feature-Adjusted Total Invoice | $34,278 | $33,841 | $31,768 | $49,611 | $54,593 |
| Cost Above Minimum | $2,510 | $2,073 | $0 | $0 | $4,982 |
Features Comparison: Kia Optima vs. BMW 4-Series
| Model Year | 2018 | 2018 | 2018 | 2017 | 2017 |
| Model | Optima | Optima | Optima | 4-Series | 4-Series |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | 430i | 440i |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |||
| FWD | $0 | $0 | $0 | ||
| RWD | $0 | $0 | |||
| Accessories | |||||
| Hands-free trunk or liftgate | $100 | $100 | |||
| Heated steering wheel | $100 | $100 | |||
| Power rear side windows | $200 | $200 | $200 | ||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
| Remote app | $25 | $25 | |||
| Remote window/roof operation | $15 | $15 | |||
| Sunshades, second row | $125 | $125 | |||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | ||
| Around view cameras | $500 | $500 | |||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | ||
| Automatic seat belt presenters, front row | $100 | $100 | |||
| Cross-traffic warning, rear | $100 | $100 | $100 | ||
| Driver drowsiness monitor | $150 | $150 | |||
| Knee airbag, passenger | $75 | $75 | |||
| Obstacle detection, front | $150 | $150 | |||
| Pedestrian detection | $50 | $50 | |||
| Rearview camera | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | ||
| Temporary spare tire | $150 | ||||
| Tires, run-flat | $150 | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | ||
| Wide-view front camera | $150 | $150 | |||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | |||
| Cargo mat | $40 | ||||
| Overhead sunglass holder | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | $100 | |||
| Second-row low console | $100 | $100 | |||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | |||
| Heated windshield washer nozzles | $15 | $15 | |||
| Rain-sensing wipers | $175 | $175 | |||
| Rear air vents | $100 | $100 | $100 | ||
| Rear air vents with manual controls | $150 | $150 | |||
| Residual heat | $50 | $50 | |||
| Variable intermittent wipers | $75 | $75 | $75 | ||
| Engine / Motor | |||||
| 10 kWh battery pack | $0 | ||||
| 3.3 kW onboard charger | $0 | ||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Black exterior trim (optional) | $0 | ||||
| Body kit | $0 | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Laminated front side windows | $200 | $200 | $200 | ||
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | ||||
| Sunroof | $900 | $900 | |||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | |||
| Android Auto support | $100 | $100 | $100 | ||
| CD player | $125 | $125 | |||
| DVD-compatible player | $0 | $0 | |||
| Handwriting recognition | $200 | $200 | |||
| In-vehicle Internet | $150 | $150 | |||
| Media drive | $15 | $15 | |||
| MP3-compatible player | $50 | $50 | |||
| Navigation map updates, three years | $0 | $0 | |||
| S Voice support | $0 | $0 | |||
| Satellite radio | $200 | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |||
| SMS text-to-speech reader | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | |||
| Traffic + travel information | $25 | $25 | |||
| Traffic information | $25 | $25 | $25 | ||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | $25 | ||
| Auto-dimming driver-side mirror | $75 | $75 | |||
| Auto-dimming passenger-side mirror | $75 | $75 | |||
| Detailed driving style feedback | $100 | $100 | |||
| Fog lights | $125 | $125 | $125 | ||
| Large energy flow and fuel economy display | $25 | $25 | |||
| Mirror tilt-down in reverse | $25 | $25 | |||
| Power-folding mirrors | $50 | $50 | $50 | ||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||
| Door sill trim plates | $100 | $100 | |||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | |||
| Manual thigh support length adjuster, driver seat | $50 | $50 | |||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | |||
| Metal pedals | $75 | ||||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |||
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Wood trim | $300 | $300 | |||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | $200 | ||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $5,975 | $5,675 | $6,240 | $7,645 | $7,895 |
| Value of Feature Adjustments | $300 | $0 | $565 | $1,970 | $2,220 |
| Value of Feature Adjustments | -278 | 0 | -525 | -1,859 | -2,092 |
Specifications Comparison: Kia Optima vs. BMW 4-Series
| Model Year | 2018 | 2017 |
| Model | Optima | 4-Series |
| Body | 4dr Sedan | 2dr Coupe |
| Wheelbase | 110.4 in | 110.6 in |
| Length | 191.1 in | 182.6 in |
| Width | 73.2 in | 71.9 in |
| Height | 57.7 in | 54.2 in |
| Curb Weight | 3,220 lb. | 3,559 lb. |
| Fuel Capacity | 18.5 gal. | 15.8 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 58.1 in | 55.3 in |
| Row 1 Hip Room | 56.0 in | 0.0 in |
| Row 1 Legroom | 45.5 in | 42.2 in |
| Row 2 Headroom | 37.8 in | 36.1 in |
| Row 2 Shoulder Room | 56.4 in | 51.7 in |
| Row 2 Hip Room | 56.0 in | 0.0 in |
| Row 2 Legroom | 35.6 in | 33.7 in |
| Cargo Volume | 15.9 ft3 | 15.7 ft3 |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | Yes |
| Cross-traffic warning, rear | 100 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Total Requested | 3850 | 64% |
| Total Not Requested | 2125 | 36% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | Yes |
| Cross-traffic warning, rear | 100 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Total Requested | 3700 | 64% |
| Total Not Requested | 2125 | 36% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 2525 | 82% |
| Total Not Requested | 550 | 18% |
Option Package Details
BMW 4-Series 430i
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 55% |
| Total Not Requested | 650 | 45% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 450 | 75% |
| Total Not Requested | 150 | 25% |
| Luxury Package | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | Yes |
| Total Requested | 1400 | 78% |
| Total Not Requested | 400 | 22% |
Option Package Details
BMW 4-Series 440i
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 55% |
| Total Not Requested | 650 | 45% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 450 | 75% |
| Total Not Requested | 150 | 25% |
| Luxury Package | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
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