The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | |||||||||
Difference: $57,555 | |||||||||
Lowest Total Invoice: $23,350 Kia Optima EX | |||||||||
Difference: $54,260 | |||||||||
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Model Year | 2010 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
Trim | EX | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 |
Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
Base Price | $20,995 | $81,500 | $84,900 | $89,100 | $92,500 | $94,600 | $97,600 | $153,800 | $137,000 |
Base Invoice | $19,620 | $76,475 | $79,605 | $83,545 | $86,675 | $88,660 | $91,420 | $143,715 | $128,090 |
Premium Package | 2,200 | ||||||||
Navigation system | 1,200 | ||||||||
Temporary spare tire | 150 | 150 | 150 | 150 | |||||
Fog lights | 0 | 0 | 0 | ||||||
Premium Package | 1,960 | ||||||||
Navigation system | 1,075 | ||||||||
Temporary spare tire | 140 | 140 | 140 | 140 | |||||
Fog lights | 0 | 0 | 0 | ||||||
Options (change) | 3,400 | 150 | 150 | 0 | 150 | 150 | 0 | 0 | 0 |
Options (change) | 3,035 | 140 | 140 | 0 | 140 | 140 | 0 | 0 | 0 |
Destination | 695 | 995 | 995 | 995 | 995 | 995 | 995 | 995 | 995 |
Gas Tax | 0 | 0 | 0 | -4,668 | -4,668 | 0 | 0 | 1,700 | 0 |
Total Price | $25,090 | $82,645 | $86,045 | $85,427 | $88,977 | $95,745 | $98,595 | $156,495 | $137,995 |
Total Invoice | $23,350 | $77,610 | $80,740 | $79,872 | $83,142 | $89,795 | $92,415 | $146,410 | $129,085 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||||
TrueDelta Adjusted Price Difference: $47,610 | |||||||||
TrueDelta Adjusted Invoice Difference: $44,921 | |||||||||
Model Year | 2010 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
Trim | EX | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 |
Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
Engine | 175hp I4 | 320hp I6 | 320hp I6 | 255hp I4 PiH | 255hp I4 PiH | 445hp V8 | 445hp V8 | 601hp V12 | 600hp V8 |
Transmission | T5 | T8 | T8 | T8 | T8 | T8 | T8 | T8 | T8 |
Drivetrain | FWD | RWD | RWD | AWD | AWD | RWD | RWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 |
Tire (rear if not all the same) | 215/50-17 | 245/50-18 | 245/45-19 | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 | 245/40-20 | 255/40-20 |
Total Price | $25,090 | $82,645 | $86,045 | $85,427 | $88,977 | $95,745 | $98,595 | $156,495 | $137,995 |
Adjustments for Features | 0 | -9,945 | -9,945 | -11,695 | -11,945 | -11,045 | -10,895 | -22,045 | -18,270 |
Feature-Adjusted Total Price | $25,090 | $72,700 | $76,100 | $73,732 | $77,032 | $84,700 | $87,700 | $134,450 | $119,725 |
Cost Above Minimum | $0 | $0 | $3,400 | $1,032 | $4,332 | $12,000 | $15,000 | $61,750 | $47,025 |
Total Invoice | $23,350 | $77,610 | $80,740 | $79,872 | $83,142 | $89,795 | $92,415 | $146,410 | $129,085 |
Adjustments for Features | 0 | -9,339 | -9,332 | -10,935 | -11,162 | -10,359 | -10,212 | -20,624 | -17,090 |
Feature-Adjusted Total Invoice | $23,350 | $68,271 | $71,408 | $68,937 | $71,980 | $79,436 | $82,203 | $125,786 | $111,995 |
Cost Above Minimum | $0 | $0 | $3,137 | $666 | $3,709 | $11,165 | $13,932 | $57,515 | $43,724 |
Model Year | 2010 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
Trim | EX | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 |
Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
Transmission and Drivetrain | |||||||||
5-speed manually-shiftable automatic | $1000 | ||||||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | |
FWD | $0 | ||||||||
RWD | $0 | $0 | $0 | $0 | |||||
AWD | $1700 | $1700 | $1700 | $1700 | |||||
Accessories | |||||||||
Display key | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Heated steering wheel | $100 | $100 | |||||||
Power door closers | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
Power trunk closer | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Power-adjustable pedals | $125 | ||||||||
Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Remote climate control | $25 | $25 | |||||||
Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
Semi-automated parking system | $500 | ||||||||
Sunshade, rear | $125 | ||||||||
Sunshade, rear, power | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | |
Sunshades, second row, power | $225 | $225 | |||||||
Tilt/telescoping steering wheel, manual | $250 | ||||||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||||||||
Around view cameras | $500 | ||||||||
Automatic braking, low-speed | $200 | ||||||||
Blind spot warning system | $200 | ||||||||
Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Cross-traffic warning, rear | $100 | ||||||||
Driver drowsiness monitor | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Forward collision warning | $200 | ||||||||
Hill descent control | $250 | $250 | $250 | $250 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Lane departure warning | $200 | ||||||||
Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Pedestrian detection | $50 | ||||||||
Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Temporary spare tire | $150 | $150 | $150 | $150 | $150 | ||||
Tires, run-flat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
Wide-view front camera | $150 | ||||||||
Cargo Management | |||||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | ||||||||
Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Ski sack | $50 | $50 | |||||||
Climate Control | |||||||||
Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Electric A/C (optional) | $0 | $0 | |||||||
Electric heater (optional) | $0 | $0 | |||||||
Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | $175 | $175 | $175 | |
Rear air vents with automatic controls | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Residual heat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | ||||||||
Wiper de-icer | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Engine / Motor | |||||||||
3.6 kW onboard charger | $0 | $0 | |||||||
9 kWh battery pack | $0 | $0 | |||||||
Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Dual-mode exhaust, switchable | $500 | ||||||||
Raised top speed limiter | $0 | $0 | |||||||
Regenerative braking | $0 | $0 | $0 | ||||||
Exterior | |||||||||
Active grille shutters | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Black exterior trim (optional) | $0 | $0 | $0 | ||||||
Bodyside moldings | $75 | ||||||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | ||||||||
Laminated rear side windows | $100 | ||||||||
Painted brake calipers (optional) | $0 | $0 | |||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | |||||||
Sunroof | $900 | ||||||||
Infotainment | |||||||||
4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | ||||||||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
DVD-compatible player | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Gesture control system | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Handwriting recognition | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
HD radio | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Media drive | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
S Voice support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Satellite radio | $200 | ||||||||
Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Text dictation | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Voice recorder | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Wi-Fi hotspot | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Wireless charging station | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Instruments, Lights, and Mirrors | |||||||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Cornering lights | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Head-up display (HUD) | $350 | $350 | $350 | $350 | |||||
Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Interior ambient lighting | $150 | ||||||||
Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Large energy flow and fuel economy display | $25 | $25 | |||||||
LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Steering-linked headlights | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Seats and Interior Trim | |||||||||
Ceramic controls | $0 | $0 | |||||||
Cooled or ventilated front seats | $300 | $300 | |||||||
Cooled or ventilated second row seats | $200 | ||||||||
Door sill trim plates | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
Folding second row seats | $300 | ||||||||
Heated second row seats | $200 | $200 | |||||||
Illuminated door sill trim plates | $200 | $200 | |||||||
Leather door panel trim | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Manual lumbar adjuster, driver seat | $50 | ||||||||
Massage, driver seat | $100 | $100 | |||||||
Massage, passenger seat | $100 | $100 | |||||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Memory system, passenger seat | $150 | $150 | $150 | $150 | |||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, second row seats | $225 | ||||||||
Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Power headrest height adjuster, second row seats | $75 | ||||||||
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Power recliner, second row seats | $150 | ||||||||
Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | |||||
Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | |||||
Power thigh support length adjuster, driver seat | $100 | $100 | $100 | $100 | |||||
Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | $100 | |||||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, second row seats | $150 | ||||||||
Power upper seatback recliner, driver seat | $100 | $100 | $100 | $100 | |||||
Power upper seatback recliner, passenger seat | $100 | $100 | $100 | $100 | |||||
Power upper seatback recliner, second row seats | $150 | ||||||||
Upholstered instrument panel | $300 | $300 | $300 | $300 | $300 | $300 | |||
Upholstered instrument panel, leather | $1000 | $1000 | |||||||
Wood trim | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
Suspension, Wheels, and Tires | |||||||||
Active stabilizer bars | $500 | $500 | |||||||
Active steering | $1000 | $1000 | |||||||
Adaptive dampers - electrical | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
Camera-linked adaptive suspension | $500 | $500 | |||||||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Rear wheel steering | $1500 | $1500 | |||||||
Sport suspension (upgrade) | $0 | $0 | |||||||
Transmission | |||||||||
Launch control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Total Value of Features | $3,650 | $13,595 | $13,595 | $15,345 | $15,595 | $14,695 | $14,545 | $25,695 | $21,920 |
Value of Feature Adjustments | $0 | $9,945 | $9,945 | $11,695 | $11,945 | $11,045 | $10,895 | $22,045 | $18,270 |
Value of Feature Adjustments | 0 | -9,339 | -9,332 | -10,935 | -11,162 | -10,359 | -10,212 | -20,624 | -17,090 |
Model Year | 2010 | 2017 |
Model | Optima | 7-Series |
Body | 4dr Sedan | 4dr Sedan, ext. |
Wheelbase | 107.1 in | 126.4 in |
Length | 189.0 in | 206.6 in |
Width | 71.1 in | 74.8 in |
Height | 58.3 in | 58.2 in |
Curb Weight | 3,158 lb. | 4,226 lb. |
Fuel Capacity | 16.4 gal. | 20.6 gal. |
Row 1 Headroom | 39.8 in | 39.9 in |
Row 1 Shoulder Room | 57.1 in | 61.2 in |
Row 1 Hip Room | 54.5 in | 0.0 in |
Row 1 Legroom | 43.7 in | 41.4 in |
Row 2 Headroom | 38.0 in | 38.9 in |
Row 2 Shoulder Room | 56.3 in | 61.0 in |
Row 2 Hip Room | 54.7 in | 0.0 in |
Row 2 Legroom | 37.8 in | 44.4 in |
Cargo Volume | 15.0 ft3 | 18.2 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1425 | 57% |
Total Not Requested | 1075 | 43% |