The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,320 Kia Optima SX | |||
Difference: $2,180 | |||
Lowest Total Invoice: $34,613 Kia Optima SX | |||
Difference: $1,840 | |||
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Model Year | 2018 | 2007 | 2007 |
Model | Optima | Lucerne | Lucerne |
Trim | SX | CXL | CXS |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $28,775 | $34,775 |
Base Invoice | $28,380 | $27,192 | $32,862 |
Limited Package | 2,100 | ||
Technology Package | 3,000 | ||
Universal garage door opener | 350 | ||
Cargo net | 50 | ||
Remote start | 425 | ||
Luxury Package | 995 | ||
Driver Confidence Pkg. w/ StabiliTrak | 1,290 | ||
Stability control | 495 | ||
4.6L V8 | 2,010 | ||
Sunroof | 900 | 900 | |
Polished alloy wheels | 750 | 750 | |
Cooled or ventilated front seats | 895 | 895 | |
Navigation system | 1,945 | 1,945 | |
Harman/Kardon 280W 9 speakers | 695 | ||
Driver Confidence Package | 795 | ||
Limited Package | 1,925 | ||
Technology Package | 2,727 | ||
Universal garage door opener | 291 | ||
Cargo net | 42 | ||
Remote start | 353 | ||
Luxury Package | 826 | ||
Driver Confidence Pkg. w/ StabiliTrak | 1,071 | ||
Stability control | 411 | ||
4.6L V8 | 1,899 | ||
Sunroof | 747 | 747 | |
Polished alloy wheels | 623 | 623 | |
Cooled or ventilated front seats | 743 | 743 | |
Navigation system | 1,614 | 1,614 | |
Harman/Kardon 280W 9 speakers | 577 | ||
Driver Confidence Package | 660 | ||
Options (change) | 5,925 | 9,975 | 5,285 |
Options (change) | 5,338 | 8,511 | 4,387 |
Destination | 895 | 750 | 750 |
Total Price | $37,320 | $39,500 | $40,810 |
Total Invoice | $34,613 | $36,453 | $37,999 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $8,120 | |||
TrueDelta Adjusted Invoice Difference: $7,349 | |||
Model Year | 2018 | 2007 | 2007 |
Model | Optima | Lucerne | Lucerne |
Trim | SX | CXL | CXS |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 275hp V8 | 275hp V8 |
Transmission | T6 | A4 | A4 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 17/25 MPG | 17/25 MPG |
Audio (watts, speakers) | 630, 10 | 280, 9 | 280, 9 |
Tire (rear if not all the same) | 235/45-18 | 235/55-17 | 245/50-18 |
Total Price | $37,320 | $39,500 | $40,810 |
Adjustments for Features | -5,940 | 0 | -675 |
Feature-Adjusted Total Price | $31,380 | $39,500 | $40,135 |
Cost Above Minimum | $0 | $0 | $635 |
Total Invoice | $34,613 | $36,453 | $37,999 |
Adjustments for Features | -5,509 | 0 | -629 |
Feature-Adjusted Total Invoice | $29,104 | $36,453 | $37,370 |
Cost Above Minimum | $0 | $0 | $917 |
Model Year | 2018 | 2007 | 2007 |
Model | Optima | Lucerne | Lucerne |
Trim | SX | CXL | CXS |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
4-speed automatic | $800 | $800 | |
FWD | $0 | $0 | $0 |
Accessories | |||
Adaptive cruise control, all-speed | $850 | ||
Cruise control | $150 | $150 | |
Proximity key | $250 | ||
Proximity trunk or liftgate opener | $125 | ||
Sunshades, second row | $125 | ||
Tilt steering wheel, manual | $150 | $150 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Around view cameras | $500 | ||
Automatic braking, high-speed or partial | $200 | ||
Automatic braking, low-speed | $200 | ||
Blind spot warning system | $200 | ||
Cross-traffic warning, rear | $100 | ||
Forward collision warning | $200 | ||
Knee airbag, driver | $75 | ||
Lane departure warning | $200 | ||
Rollover sensor | $50 | ||
Vehicle health reports | $0 | ||
Cargo Management | |||
Cargo mat | $40 | ||
Overhead sunglass holder | $25 | ||
Rear seat pass-through | $100 | $100 | |
Climate Control | |||
Rain-sensing wipers | $175 | $175 | |
Super-heated washer fluid | $100 | $100 | |
Variable intermittent wipers | $75 | ||
Exterior | |||
Bodyside moldings | $75 | $75 | |
Bright-finished exhaust tip(s) | $25 | $25 | |
Painted brake calipers (optional) | $0 | ||
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | ||
Sunroof | $900 | $900 | |
Infotainment | |||
Android Auto support | $100 | ||
App support | $0 | ||
Apple CarPlay support | $100 | ||
Bluetooth audio streaming | $25 | ||
Bluetooth cell phone link | $100 | ||
CD player | $125 | $125 | |
HD radio | $50 | ||
MP3-compatible player | $50 | $50 | |
SMS text-to-speech reader | $25 | ||
Surround sound | $250 | ||
Telematics service, such as OnStar, with navigation | $225 | $225 | |
Traffic information | $25 | ||
Voice control for external devices | $0 | ||
Voice control for nav and audio | $100 | ||
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming headlights | $200 | ||
Cornering lights | $50 | $50 | |
Fog lights | $125 | $125 | |
LED headlights | $1000 | ||
Power-folding mirrors | $50 | ||
Steering-linked headlights | $150 | ||
Turn signals on or near mirrors | $25 | $25 | |
Seats and Interior Trim | |||
Folding second row seats | $300 | ||
Heated second row seats | $200 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | ||
Suspension, Wheels, and Tires | |||
Adaptive dampers - electrical | $500 | ||
Auto-leveling rear shocks | $200 | $200 | |
Electronic systems calibration selector | $200 | ||
Performance steering system (optional) | $0 | ||
Sport suspension (upgrade) | $0 | $0 | |
Touring suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $9,265 | $3,325 | $4,000 |
Value of Feature Adjustments | $5,940 | $0 | $675 |
Value of Feature Adjustments | -5,509 | 0 | -629 |
Model Year | 2018 | 2007 |
Model | Optima | Lucerne |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 115.6 in |
Length | 191.1 in | 203.2 in |
Width | 73.2 in | 73.8 in |
Height | 57.7 in | 58.0 in |
Curb Weight | 3,494 lb. | 3,969 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 39.5 in |
Row 1 Shoulder Room | 58.1 in | 58.0 in |
Row 1 Hip Room | 56.0 in | 56.1 in |
Row 1 Legroom | 45.5 in | 42.5 in |
Row 2 Headroom | 37.8 in | 37.7 in |
Row 2 Shoulder Room | 56.4 in | 57.0 in |
Row 2 Hip Room | 56.0 in | 57.0 in |
Row 2 Legroom | 35.6 in | 41.4 in |
Cargo Volume | 15.9 ft3 | 17.0 ft3 |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | No |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 100 | 8% |
Total Not Requested | 1125 | 92% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Surround sound | 250 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Total Requested | 600 | 20% |
Total Not Requested | 2475 | 80% |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Brake assist | 50 | Yes |
Total Requested | 450 | 100% |
Total Not Requested | 0 | 0% |
Cooled or ventilated front seats | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Heated front seats | 200 | Yes |
Upgraded leather upholstery | 0 | No |
Total Requested | 500 | 100% |
Total Not Requested | 0 | 0% |
Harman/Kardon, 280W, 9 speakers (with subwoofer) | ||
Feature | Value | Requested? |
Harman/Kardon, 280W, 9 speakers (with subwoofer) | 350 | No |
Satellite radio | 200 | Yes |
Total Requested | 200 | 36% |
Total Not Requested | 350 | 64% |
Luxury Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, driver seat | 100 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Memory system, driver seat | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 850 | 85% |
Total Not Requested | 150 | 15% |
Driver Confidence Pkg. w/ StabiliTrak | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Obstacle detection, rear | 250 | Yes |
Alarm | 100 | No |
Remote start | 150 | Yes |
Super-heated washer fluid | 100 | No |
Total Requested | 800 | 80% |
Total Not Requested | 200 | 20% |
4.6L V8 DOHC-4v 275 hp@6000 295 lb-ft@4400 | ||
Feature | Value | Requested? |
4.6L V8 DOHC-4v 275 hp@6000 295 lb-ft@4400 | 1000 | Yes |
Compass | 0 | Yes |
Variable assist steering (optional) | 0 | No |
Total Requested | 1000 | 100% |
Total Not Requested | 0 | 0% |
Driver Confidence Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Alarm | 100 | No |
Remote start | 150 | Yes |
Super-heated washer fluid | 100 | No |
Total Requested | 400 | 67% |
Total Not Requested | 200 | 33% |