The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,950 Kia Optima SX | |||
Difference: $155 | |||
Lowest Total Invoice: $29,725 Kia Optima SX | |||
Difference: $411 | |||
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Model Year | 2013 | 2010 | 2010 |
Model | Optima | Equinox | Equinox |
Trim | SX | LT | LTZ |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $26,800 | $23,535 | $28,220 |
Base Invoice | $25,040 | $22,358 | $26,809 |
Premium Package | 2,950 | ||
Navigation system | 1,400 | 2,145 | 2,145 |
Leather seating surfaces | 1,050 | ||
2LT Equipment Group | 2,085 | ||
3.0L V6 | 1,500 | 1,500 | |
235/55R18 | 250 | 250 | |
Sunroof | 795 | 795 | |
Premium Package | 2,635 | ||
Navigation system | 1,250 | 1,888 | 1,888 |
Leather seating surfaces | 924 | ||
2LT Equipment Group | 1,981 | ||
3.0L V6 | 1,320 | 1,320 | |
235/55R18 | 220 | 220 | |
Sunroof | 700 | 700 | |
Options (change) | 4,350 | 7,825 | 4,690 |
Options (change) | 3,885 | 7,033 | 4,128 |
Destination | 800 | 745 | 745 |
Total Price | $31,950 | $32,105 | $33,655 |
Total Invoice | $29,725 | $30,136 | $31,682 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Chevrolet Equinox dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $850 | |||
TrueDelta Adjusted Invoice Difference: $1,058 | |||
Model Year | 2013 | 2010 | 2010 |
Model | Optima | Equinox | Equinox |
Trim | SX | LT | LTZ |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 274hp I4 | 264hp V6 | 264hp V6 |
Transmission | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/34 MPG | 17/25 MPG | 17/25 MPG |
Audio (watts, speakers) | 550, 12 | 250, 8 | 250, 8 |
Tire (rear if not all the same) | 225/45-18 | 235/55-18 | 235/55-18 |
Total Price | $31,950 | $32,105 | $33,655 |
Adjustments for Features | -695 | 0 | -965 |
Feature-Adjusted Total Price | $31,255 | $32,105 | $32,690 |
Cost Above Minimum | $0 | $0 | $585 |
Total Invoice | $29,725 | $30,136 | $31,682 |
Adjustments for Features | -647 | 0 | -908 |
Feature-Adjusted Total Invoice | $29,078 | $30,136 | $30,774 |
Cost Above Minimum | $0 | $0 | $638 |
Model Year | 2013 | 2010 | 2010 |
Model | Optima | Equinox | Equinox |
Trim | SX | LT | LTZ |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 |
Accessories | |||
Power liftgate | $350 | ||
Proximity key | $250 | ||
Remote start | $150 | $150 | |
Universal garage door opener | $100 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Obstacle detection, rear | $250 | ||
Rollover sensor | $50 | $50 | |
Temporary spare tire | $150 | $150 | |
Vehicle health reports | $0 | ||
Cargo Management | |||
Air-conditioned storage compartment | $50 | ||
Cargo cover | $75 | ||
Cargo mat | $40 | ||
Overhead sunglass holder | $25 | ||
Roof rack | $300 | ||
Roof rails | $250 | ||
Climate Control | |||
Dual-zone climate control | $125 | ||
Interior air filter | $0 | ||
Rear air vents | $100 | ||
Rear wiper | $175 | $175 | |
Exterior | |||
Body kit | $0 | ||
Bodyside cladding (gray/black) | $250 | $250 | |
Deep-tinted rear windows | $275 | $275 | |
Laminated front side windows | $200 | $200 | |
Panoramic sunroof | $1200 | ||
Rear bumper protector | $40 | $40 | |
Sunroof | $900 | $900 | |
Infotainment | |||
App support | $0 | ||
Bluetooth audio streaming | $25 | ||
HD radio | $50 | ||
Media drive | $15 | $15 | |
Telematics service, such as OnStar | $200 | $200 | |
Traffic information | $25 | ||
Instruments, Lights, and Mirrors | |||
Power-folding mirrors | $50 | ||
Speaker lights | $100 | ||
Turn signals on or near mirrors | $25 | ||
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Cooled or ventilated front seats | $300 | ||
Floor mats | $75 | $75 | |
Heated second row seats | $200 | ||
Illuminated door sill trim plates | $200 | ||
Leather seating surfaces | $900 | $900 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |
Manual recliner, second row seats | $75 | $75 | |
Memory system, driver seat | $200 | $200 | |
Metal pedals | $75 | ||
Partial leather seating sufaces | $450 | ||
Power fore-aft adjuster, passenger seat | $100 | ||
Power recliner, passenger seat | $100 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | ||
Machined alloy wheels | $350 | $350 | |
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $5,925 | $5,230 | $6,195 |
Value of Feature Adjustments | $695 | $0 | $965 |
Value of Feature Adjustments | -647 | 0 | -908 |
Model Year | 2013 | 2010 |
Model | Optima | Equinox |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 112.5 in |
Length | 190.7 in | 187.8 in |
Width | 72.1 in | 72.5 in |
Height | 57.3 in | 66.3 in |
Curb Weight | 3,385 lb. | 3,944 lb. |
Fuel Capacity | 18.5 gal. | 18.8 gal. |
Row 1 Headroom | 40.0 in | 40.9 in |
Row 1 Shoulder Room | 57.2 in | 55.8 in |
Row 1 Hip Room | 54.7 in | 51.1 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.6 in | 39.2 in |
Row 2 Shoulder Room | 55.7 in | 55.3 in |
Row 2 Hip Room | 54.5 in | 51.3 in |
Row 2 Legroom | 34.7 in | 39.9 in |
Cargo Volume, Minimum | 15.4 ft3 | 31.4 ft3 |
Cargo Volume, Maximum | 15.4 | 63.7 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Total Requested | 625 | 21% |
Total Not Requested | 2405 | 79% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | No |
Heated front seats | 200 | Yes |
Total Requested | 200 | 18% |
Total Not Requested | 900 | 82% |
235/55R18 tires | ||
Feature | Value | Requested? |
235/55R18 tires | 400 | No |
Machined alloy wheels | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 400 | 100% |
2LT Equipment Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Fog lights | 125 | Yes |
Rearview camera | 200 | Yes |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Audio controls on steering wheel | 125 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Remote start | 150 | No |
USB port | 25 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 1375 | 73% |
Total Not Requested | 500 | 27% |
3.0L V6 DOHC-4v 264 hp@6950 222 lb-ft@5100 | ||
Feature | Value | Requested? |
3.0L V6 DOHC-4v 264 hp@6950 222 lb-ft@5100 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 725 | 98% |
Total Not Requested | 15 | 2% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
Total Requested | 700 | 98% |
Total Not Requested | 15 | 2% |
3.0L V6 DOHC-4v 264 hp@6950 222 lb-ft@5100 | ||
Feature | Value | Requested? |
3.0L V6 DOHC-4v 264 hp@6950 222 lb-ft@5100 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |