The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,765 Kia Optima EX | ||||||
Difference: $1,275 | ||||||
Lowest Total Invoice: $28,958 Kia Optima EX | ||||||
Difference: $1,272 | ||||||
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Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2016 |
Model | Optima | Optima | Optima | Optima | Optima | Malibu Limited |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LTZ |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 | $28,420 |
Base Invoice | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 | $26,857 |
Premium Package | 3,300 | 3,300 | ||||
Technology Package | 2,400 | 2,350 | 2,400 | |||
Cargo net | 50 | 50 | 50 | 50 | 50 | |
Premium Tech Package | 4,600 | |||||
Electronics and Entertainment Package | 1,850 | |||||
Navigation system | 495 | |||||
Rear spoiler | 400 | |||||
Premium Package | 3,060 | 3,060 | ||||
Technology Package | 2,230 | 2,185 | 2,230 | |||
Cargo net | 42 | 42 | 42 | 42 | 42 | |
Premium Tech Package | 4,270 | |||||
Electronics and Entertainment Package | 1,684 | |||||
Navigation system | 450 | |||||
Rear spoiler | 364 | |||||
Options (change) | 5,750 | 2,400 | 4,650 | 5,750 | 50 | 2,745 |
Options (change) | 5,332 | 2,227 | 4,312 | 5,332 | 42 | 2,498 |
Destination | 825 | 825 | 825 | 825 | 825 | 875 |
Total Price | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 | $32,040 |
Total Invoice | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 | $30,230 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $1,725 | ||||||
TrueDelta Adjusted Invoice Difference: $1,696 | ||||||
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2016 |
Model | Optima | Optima | Optima | Optima | Optima | Malibu Limited |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LTZ |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 202hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | ?, 9 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 215/60-16 |
Total Price | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 | $32,040 |
Adjustments for Features | -450 | -1,400 | -725 | -1,425 | -2,775 | 0 |
Feature-Adjusted Total Price | $30,315 | $33,975 | $30,540 | $32,850 | $33,600 | $32,040 |
Cost Above Minimum | $0 | $3,660 | $225 | $2,535 | $3,285 | $0 |
Total Invoice | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 | $30,230 |
Adjustments for Features | -424 | -1,301 | -679 | -1,334 | -2,594 | 0 |
Feature-Adjusted Total Invoice | $28,534 | $31,566 | $28,591 | $30,743 | $31,413 | $30,230 |
Cost Above Minimum | $0 | $3,032 | $57 | $2,209 | $2,879 | $0 |
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2016 |
Model | Optima | Optima | Optima | Optima | Optima | Malibu Limited |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LTZ |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
AC power outlet | $100 | |||||
Heated steering wheel | $100 | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote app | $25 | |||||
Remote start | $150 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
Knee airbag, driver | $75 | |||||
Knee airbag, passenger | $75 | |||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | |
Rear side airbags | $300 | |||||
Rollover sensor | $50 | |||||
Temporary spare tire | $150 | |||||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Rear seat pass-through | $100 | |||||
Climate Control | ||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Engine / Motor | ||||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
4G LTE connectivity | $0 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | |
Siri Eyes Free support | $0 | |||||
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar, with navigation | $225 | |||||
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Wi-Fi hotspot | $50 | |||||
Instruments, Lights, and Mirrors | ||||||
Detailed driving style feedback | $100 | |||||
Large energy flow and fuel economy display | $25 | |||||
Mirror tilt-down in reverse | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||||
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | |||||
Power 4-way lumbar adjuster, passenger seat | $150 | |||||
Power height adjuster, passenger seat | $100 | |||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $5,525 | $6,475 | $5,800 | $6,500 | $7,850 | $5,075 |
Value of Feature Adjustments | $450 | $1,400 | $725 | $1,425 | $2,775 | $0 |
Value of Feature Adjustments | -424 | -1,301 | -679 | -1,334 | -2,594 | 0 |
Model Year | 2015 | 2016 |
Model | Optima | Malibu Limited |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.0 in | 107.8 in |
Length | 190.7 in | 191.5 in |
Width | 72.1 in | 73.0 in |
Height | 57.9 in | 57.6 in |
Curb Weight | 3,238 lb. | 3,394 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 40.0 in | 39.0 in |
Row 1 Shoulder Room | 57.3 in | 57.5 in |
Row 1 Hip Room | 54.7 in | 55.0 in |
Row 1 Legroom | 45.5 in | 42.1 in |
Row 2 Headroom | 37.6 in | 37.5 in |
Row 2 Shoulder Room | 55.7 in | 57.1 in |
Row 2 Hip Room | 54.5 in | 54.3 in |
Row 2 Legroom | 34.7 in | 36.8 in |
Cargo Volume | 15.4 ft3 | 16.3 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 650 | 19% |
Total Not Requested | 2725 | 81% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 700 | 55% |
Total Not Requested | 575 | 45% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1750 | 100% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 1350 | 30% |
Total Not Requested | 3200 | 70% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 650 | 20% |
Total Not Requested | 2625 | 80% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 700 | 55% |
Total Not Requested | 575 | 45% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Speed limit information | 0 | No |
Total Requested | 675 | 100% |
Total Not Requested | 0 | 0% |
Electronics and Entertainment Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Universal garage door opener | 100 | Yes |
Rearview camera | 200 | Yes |
AC power outlet | 100 | No |
Mirror tilt-down in reverse | 25 | No |
Pioneer, 9 speakers (with subwoofer) | 350 | No |
Total Requested | 1200 | 72% |
Total Not Requested | 475 | 28% |