The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | ||
Difference: $14,720 | ||
Lowest Total Invoice: $23,350 Kia Optima EX | ||
Difference: $14,015 | ||
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Model Year | 2010 | 2009 |
Model | Optima | Traverse |
Trim | EX | LT |
Body | 4dr Sedan | 4dr SUV |
Base Price | $20,995 | $31,745 |
Base Invoice | $19,620 | $29,999 |
Premium Package | 2,200 | |
Navigation system | 1,200 | 1,890 |
Leather seating surfaces | 1,775 | |
2LT Equipment Group | 2,225 | |
Sunroof | 1,400 | |
Premium Package | 1,960 | |
Navigation system | 1,075 | 1,663 |
Leather seating surfaces | 1,562 | |
2LT Equipment Group | 2,134 | |
Sunroof | 1,232 | |
Options (change) | 3,400 | 7,290 |
Options (change) | 3,035 | 6,591 |
Destination | 695 | 775 |
Total Price | $25,090 | $39,810 |
Total Invoice | $23,350 | $37,365 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $10,645 | ||
TrueDelta Adjusted Invoice Difference: $10,190 | ||
Model Year | 2010 | 2009 |
Model | Optima | Traverse |
Trim | EX | LT |
Body | 4dr Sedan | 4dr SUV |
Engine | 175hp I4 | 281hp V6 |
Transmission | T5 | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/32 MPG | 17/24 MPG |
Audio (watts, speakers) | 360, 7 | ?, 10 |
Tire (rear if not all the same) | 215/50-17 | 255/65-18 |
Total Price | $25,090 | $39,810 |
Adjustments for Features | 0 | -4,075 |
Feature-Adjusted Total Price | $25,090 | $35,735 |
Total Invoice | $23,350 | $37,365 |
Adjustments for Features | 0 | -3,825 |
Feature-Adjusted Total Invoice | $23,350 | $33,540 |
Model Year | 2010 | 2009 |
Model | Optima | Traverse |
Trim | EX | LT |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
5-speed manually-shiftable automatic | $1000 | |
6-speed manually-shiftable automatic | $1100 | |
FWD | $0 | $0 |
Accessories | ||
Power liftgate | $350 | |
Power-adjustable pedals | $125 | |
Remote start | $150 | |
Sunshade, rear | $125 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Obstacle detection, rear | $250 | |
Rearview camera | $200 | |
Rollover sensor | $50 | |
Side curtain airbags | $350 | |
Side curtain airbags, three rows | $500 | |
Cargo Management | ||
Overhead sunglass holder | $25 | |
Roof rails | $250 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Rear air vents with manual controls | $150 | |
Rear HVAC unit | $400 | |
Rear wiper | $175 | |
Exterior | ||
Bodyside cladding (gray/black) | $250 | |
Bodyside moldings | $75 | |
Deep-tinted rear windows | $275 | |
Glass roof panel(s) | $300 | |
Rear spoiler | $200 | |
Infotainment | ||
Bluetooth cell phone link | $100 | |
Rear seat audio controls | $25 | |
Telematics service, such as OnStar, with navigation | $225 | |
Traffic information | $25 | |
USB port | $25 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Interior ambient lighting | $150 | |
Spotter mirror(s) | $50 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Folding third row seats | $600 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual lumbar adjuster, driver seat | $50 | |
Manual recliner, second row seats | $75 | |
Power lumbar adjuster, driver seat | $100 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Machined alloy wheels | $350 | |
Total Value of Features | $2,375 | $6,450 |
Value of Feature Adjustments | $0 | $4,075 |
Value of Feature Adjustments | 0 | -3,825 |
Model Year | 2010 | 2009 |
Model | Optima | Traverse |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 118.9 in |
Length | 189.0 in | 205.0 in |
Width | 71.1 in | 78.4 in |
Height | 58.3 in | 70.4 in |
Curb Weight | 3,197 lb. | 4,790 lb. |
Fuel Capacity | 16.4 gal. | 22.0 gal. |
Row 1 Headroom | 39.8 in | 40.4 in |
Row 1 Shoulder Room | 57.1 in | 62.0 in |
Row 1 Hip Room | 54.5 in | 59.1 in |
Row 1 Legroom | 43.7 in | 41.3 in |
Row 2 Headroom | 38.0 in | 39.4 in |
Row 2 Shoulder Room | 56.3 in | 61.3 in |
Row 2 Hip Room | 54.7 in | 57.8 in |
Row 2 Legroom | 37.8 in | 36.8 in |
Row 3 Headroom | 0.0 in | 37.8 in |
Row 3 Shoulder Room | 0.0 in | 57.6 in |
Row 3 Hip Room | 0.0 in | 48.3 in |
Row 3 Legroom | 0.0 in | 33.2 in |
Cargo Volume, Minimum | 15.0 ft3 | 24.4 ft3 |
Cargo Volume, Behind R2 | 15.0 | 68.8 ft3 |
Cargo Volume, Maximum | 15.0 | 116.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1300 | 52% |
Total Not Requested | 1200 | 48% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 1300 | 100% |
Total Not Requested | 0 | 0% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Glass roof panel(s) | 300 | No |
Total Requested | 900 | 75% |
Total Not Requested | 300 | 25% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 65% |
Total Not Requested | 325 | 35% |
2LT Equipment Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Bluetooth cell phone link | 100 | No |
Rearview camera | 200 | No |
Power liftgate | 350 | No |
Dual-zone climate control | 125 | No |
Remote start | 150 | No |
Rear seat audio controls | 25 | No |
Bose, 10 speakers (with subwoofer) | 350 | No |
Total Requested | 450 | 26% |
Total Not Requested | 1300 | 74% |