The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,305 Ford Edge Limited | ||||
Difference: $455 | ||||
Lowest Total Invoice: $34,389 Ford Edge Limited | ||||
Difference: $631 | ||||
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Model Year | 2017 | 2009 | 2009 | 2009 |
Model | Optima | Edge | Edge | Edge |
Trim | SX Limited | SEL | Limited | Sport |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $36,090 | $29,545 | $32,300 | $33,755 |
Base Invoice | $33,481 | $27,511 | $30,018 | $31,342 |
Universal garage door opener | 350 | |||
Remote start | 425 | 345 | 345 | 345 |
SYNC | 395 | |||
Leather Comfort Package | 1,125 | |||
Navigation system | 1,995 | 1,995 | 1,995 | |
Unbranded 320W 9 speakers | 650 | 385 | ||
Chrome-clad alloy wheels | 840 | |||
Panoramic sunroof | 1,595 | 1,595 | 1,595 | |
Illuminated door sill trim plates | 295 | 295 | 295 | |
Premium Package | 1,995 | |||
Universal garage door opener | 291 | |||
Remote start | 353 | 293 | 293 | 293 |
SYNC | 336 | |||
Leather Comfort Package | 957 | |||
Navigation system | 1,696 | 1,696 | 1,696 | |
Unbranded 320W 9 speakers | 553 | 328 | ||
Chrome-clad alloy wheels | 714 | |||
Panoramic sunroof | 1,356 | 1,356 | 1,356 | |
Illuminated door sill trim plates | 251 | 251 | 251 | |
Premium Package | 1,696 | |||
Options (change) | 775 | 7,240 | 4,230 | 6,610 |
Options (change) | 644 | 6,156 | 3,596 | 5,620 |
Destination | 895 | 775 | 775 | 775 |
Total Price | $37,760 | $37,560 | $37,305 | $41,140 |
Total Invoice | $35,020 | $34,442 | $34,389 | $37,737 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Limited | ||||
TrueDelta Adjusted Price Difference: $5,095 | ||||
TrueDelta Adjusted Invoice Difference: $4,518 | ||||
Model Year | 2017 | 2009 | 2009 | 2009 |
Model | Optima | Edge | Edge | Edge |
Trim | SX Limited | SEL | Limited | Sport |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 245hp I4 | 265hp V6 | 265hp V6 | 265hp V6 |
Transmission | T6 | A6 | A6 | A6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 16/24 MPG | 16/24 MPG | 16/24 MPG |
Audio (watts, speakers) | 630, 10 | 320, 9 | 320, 9 | 320, 9 |
Tire (rear if not all the same) | 235/45-18 | 245/60-18 | 245/60-18 | 245/50-20 |
Total Price | $37,760 | $37,560 | $37,305 | $41,140 |
Adjustments for Features | -5,875 | 0 | -325 | -775 |
Feature-Adjusted Total Price | $31,885 | $37,560 | $36,980 | $40,365 |
Cost Above Minimum | $0 | $580 | $0 | $3,385 |
Total Invoice | $35,020 | $34,442 | $34,389 | $37,737 |
Adjustments for Features | -5,449 | 0 | -300 | -711 |
Feature-Adjusted Total Invoice | $29,571 | $34,442 | $34,089 | $37,026 |
Cost Above Minimum | $0 | $353 | $0 | $2,937 |
Model Year | 2017 | 2009 | 2009 | 2009 |
Model | Optima | Edge | Edge | Edge |
Trim | SX Limited | SEL | Limited | Sport |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | |||
6-speed automatic | $1000 | $1000 | $1000 | |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Adaptive cruise control, all-speed | $850 | |||
Cruise control | $150 | $150 | $150 | |
Heated steering wheel | $100 | |||
Keyless entry keypad | $50 | $50 | $50 | |
Power liftgate | $350 | |||
Proximity key | $250 | |||
Proximity trunk or liftgate opener | $125 | |||
Sunshades, second row | $125 | |||
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Around view cameras | $500 | |||
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Blind spot warning system | $200 | |||
Brake assist | $50 | |||
Cross-traffic warning, rear | $100 | |||
Forward collision warning | $200 | |||
Knee airbag, driver | $75 | |||
Lane departure warning | $200 | |||
Cargo Management | ||||
Cargo mat | $40 | |||
Climate Control | ||||
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Bodyside cladding | $350 | |||
Bodyside cladding (gray/black) | $250 | $250 | ||
Deep-tinted rear windows | $275 | $275 | $275 | |
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Infotainment | ||||
Android Auto support | $100 | |||
App support | $0 | |||
Apple CarPlay support | $100 | |||
Bluetooth audio streaming | $25 | |||
CD player | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | |
HD radio | $50 | |||
Media drive | $15 | $15 | $15 | |
MP3-compatible player | $50 | $50 | $50 | |
Surround sound | $250 | |||
Traffic + travel information | $25 | $25 | $25 | |
Traffic information | $25 | |||
Wireless charging station | $75 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming headlights | $200 | |||
Fog lights | $125 | $125 | $125 | |
Heated mirrors | $25 | $25 | $25 | |
LED headlights | $1000 | |||
Power-folding mirrors | $50 | |||
Steering-linked headlights | $150 | |||
Turn signals on or near mirrors | $25 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | |||
Door sill trim plates | $100 | |||
Folding passenger seat | $150 | $150 | $150 | |
Heated second row seats | $200 | |||
Illuminated door sill trim plates | $200 | $200 | $200 | |
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | |||
Power lumbar adjuster, passenger seat | $100 | |||
Power recliner, driver seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Chrome-clad alloy wheels | $600 | $600 | $600 | |
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $9,190 | $3,315 | $3,640 | $4,090 |
Value of Feature Adjustments | $5,875 | $0 | $325 | $775 |
Value of Feature Adjustments | -5,449 | 0 | -300 | -711 |
Model Year | 2017 | 2009 |
Model | Optima | Edge |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 111.2 in |
Length | 191.1 in | 185.7 in |
Width | 73.2 in | 75.8 in |
Height | 57.7 in | 67.2 in |
Curb Weight | 3,494 lb. | 4,073 lb. |
Fuel Capacity | 18.5 gal. | 19.0 gal. |
Row 1 Headroom | 39.8 in | 40.0 in |
Row 1 Shoulder Room | 58.1 in | 58.9 in |
Row 1 Hip Room | 56.0 in | 54.8 in |
Row 1 Legroom | 45.5 in | 40.7 in |
Row 2 Headroom | 37.8 in | 39.3 in |
Row 2 Shoulder Room | 56.4 in | 58.8 in |
Row 2 Hip Room | 56.0 in | 56.3 in |
Row 2 Legroom | 35.6 in | 39.6 in |
Cargo Volume, Minimum | 15.9 ft3 | 32.1 ft3 |
Cargo Volume, Maximum | 15.9 | 69.6 ft3 |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
Total Requested | 675 | 94% |
Total Not Requested | 40 | 6% |
Unbranded, 320W, 9 speakers (with subwoofer) | ||
Feature | Value | Requested? |
Unbranded, 320W, 9 speakers (with subwoofer) | 350 | No |
Interior ambient lighting | 150 | Yes |
Total Requested | 150 | 30% |
Total Not Requested | 350 | 70% |
SYNC | ||
Feature | Value | Requested? |
Bluetooth cell phone link | 100 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
USB port | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Voice control for audio system | 25 | Yes |
Total Requested | 200 | 100% |
Total Not Requested | 0 | 0% |
Leather Comfort Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Total Requested | 1725 | 92% |
Total Not Requested | 150 | 8% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
Total Requested | 675 | 94% |
Total Not Requested | 40 | 6% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
Total Requested | 675 | 94% |
Total Not Requested | 40 | 6% |
Premium Package | ||
Feature | Value | Requested? |
Power liftgate | 350 | No |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Heated mirrors | 25 | Yes |
Universal garage door opener | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Perimeter approach lighting | 25 | No |
Total Requested | 1150 | 69% |
Total Not Requested | 525 | 31% |