The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,400 Kia Optima EX | |||||||
Difference: $1,990 | |||||||
Lowest Total Invoice: $28,459 Kia Optima EX | |||||||
Difference: $1,218 | |||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Freestyle | Freestyle |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SEL | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon | 4dr Wagon |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $25,920 | $29,205 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $23,948 | $26,904 |
Premium Package | 3,300 | 3,300 | |||||
Technology Package | 2,300 | 700 | 2,300 | ||||
Cargo net | 50 | 50 | 50 | 50 | 50 | ||
Panoramic sunroof | 1,500 | ||||||
Premium Tech Package | 5,300 | ||||||
Interior Power Package | 295 | ||||||
Interior Convenience Group | 650 | ||||||
Traction control | 195 | 195 | |||||
Satellite radio | 195 | 195 | |||||
Heated front seats | 240 | ||||||
Leather seating surfaces | 895 | ||||||
Navigation system | 1,995 | 1,995 | |||||
Obstacle detection, rear | 295 | ||||||
Sunroof | 960 | 960 | |||||
Limited Convenience Group | 475 | ||||||
Premium Package | 3,059 | 3,059 | |||||
Technology Package | 2,129 | 650 | 2,129 | ||||
Cargo net | 42 | 42 | 42 | 42 | 42 | ||
Panoramic sunroof | 1,395 | ||||||
Premium Tech Package | 4,919 | ||||||
Interior Power Package | 257 | ||||||
Interior Convenience Group | 566 | ||||||
Traction control | 170 | 170 | |||||
Satellite radio | 170 | 170 | |||||
Heated front seats | 209 | ||||||
Leather seating surfaces | 779 | ||||||
Navigation system | 1,736 | 1,736 | |||||
Obstacle detection, rear | 257 | ||||||
Sunroof | 835 | 835 | |||||
Limited Convenience Group | 413 | ||||||
Options (change) | 5,650 | 2,250 | 5,350 | 5,650 | 50 | 5,720 | 3,820 |
Options (change) | 5,230 | 2,087 | 4,961 | 5,230 | 42 | 4,979 | 3,324 |
Destination | 800 | 800 | 800 | 800 | 800 | 750 | 750 |
Total Price | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 | $32,390 | $33,775 |
Total Invoice | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 | $29,677 | $30,978 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $3,230 | |||||||
TrueDelta Adjusted Invoice Difference: $2,379 | |||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Freestyle | Freestyle |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SEL | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon | 4dr Wagon |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 203hp V6 | 203hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | CVT | CVT |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | ?, 4 | ?, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 215/65-17 | 225/60-18 |
Total Price | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 | $32,390 | $33,775 |
Adjustments for Features | -1,240 | -2,190 | -1,440 | -2,140 | -2,740 | 0 | -640 |
Feature-Adjusted Total Price | $29,160 | $32,855 | $30,210 | $31,810 | $33,410 | $32,390 | $33,135 |
Cost Above Minimum | $0 | $3,695 | $1,050 | $2,650 | $4,250 | $0 | $745 |
Total Invoice | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 | $29,677 | $30,978 |
Adjustments for Features | -1,161 | -2,035 | -1,348 | -2,004 | -2,562 | 0 | -587 |
Feature-Adjusted Total Invoice | $27,298 | $30,522 | $28,290 | $29,789 | $31,243 | $29,677 | $30,391 |
Cost Above Minimum | $0 | $3,224 | $992 | $2,491 | $3,945 | $0 | $714 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Freestyle | Freestyle |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SEL | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon | 4dr Wagon |
Transmission and Drivetrain | |||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
CVT | $1000 | $1000 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
Heated steering wheel | $100 | $100 | $100 | ||||
Keyless entry keypad | $50 | $50 | |||||
Power-adjustable pedals | $125 | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | ||
Tilt steering wheel, manual | $150 | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | ||
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||||||
911 assist | $25 | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | ||
Brake assist | $50 | $50 | $50 | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | ||
Rearview camera | $200 | $200 | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | |||||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |||||
Stability control | $400 | $400 | $400 | $400 | $400 | ||
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | ||
Cargo Management | |||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
Cargo net | $40 | $40 | $40 | $40 | $40 | $40 | |
Rear seat pass-through | $100 | ||||||
Roof rails | $250 | $250 | |||||
Second-row high console | $250 | ||||||
Climate Control | |||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
Rear wiper | $175 | $175 | |||||
Engine / Motor | |||||||
Automatic start / stop | $150 | ||||||
Exterior | |||||||
Body kit | $0 | $0 | $0 | $0 | |||
Bodyside cladding | $350 | $350 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | |||||
Sunroof | $900 | $900 | |||||
Wheel-lip moldings | $75 | $75 | |||||
Infotainment | |||||||
App support | $0 | $0 | $0 | $0 | $0 | ||
Aux input | $50 | $50 | $50 | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | ||
CD changer, in-dash | $325 | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | ||
HD radio | $50 | $50 | $50 | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||||
Detailed driving style feedback | $100 | ||||||
Large energy flow and fuel economy display | $25 | ||||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | $500 | ||||
Seats and Interior Trim | |||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | ||
Floor mats | $75 | $75 | |||||
Folding passenger seat | $150 | $150 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |||||
Manual lumbar adjuster, driver seat | $50 | $50 | |||||
Manual lumbar adjuster, passenger seat | $50 | $50 | |||||
Manual recliner, second row seats | $75 | $75 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Stowable third row seats | $600 | $600 | |||||
Wood trim | $300 | ||||||
Wood/leather-wrapped steering wheel | $150 | ||||||
Suspension, Wheels, and Tires | |||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | ||
Electronic systems calibration selector | $200 | $200 | |||||
Machined alloy wheels | $350 | ||||||
Polished alloy wheels | $350 | ||||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
Total Value of Features | $7,340 | $8,290 | $7,540 | $8,240 | $8,840 | $6,100 | $6,740 |
Value of Feature Adjustments | $1,240 | $2,190 | $1,440 | $2,140 | $2,740 | $0 | $640 |
Value of Feature Adjustments | -1,161 | -2,035 | -1,348 | -2,004 | -2,562 | 0 | -587 |
Model Year | 2014 | 2007 |
Model | Optima | Freestyle |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 110.0 in | 112.9 in |
Length | 190.7 in | 200.1 in |
Width | 72.1 in | 74.9 in |
Height | 57.9 in | 68.3 in |
Curb Weight | 3,238 lb. | 3,960 lb. |
Fuel Capacity | 18.5 gal. | 19.0 gal. |
Row 1 Headroom | 40.0 in | 39.4 in |
Row 1 Shoulder Room | 57.3 in | 58.5 in |
Row 1 Hip Room | 54.7 in | 55.5 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.6 in | 39.4 in |
Row 2 Shoulder Room | 55.7 in | 57.9 in |
Row 2 Hip Room | 54.5 in | 55.8 in |
Row 2 Legroom | 34.7 in | 40.2 in |
Row 3 Headroom | 0.0 in | 38.6 in |
Row 3 Shoulder Room | 0.0 in | 50.8 in |
Row 3 Hip Room | 0.0 in | 45.9 in |
Row 3 Legroom | 0.0 in | 33.3 in |
Cargo Volume, Minimum | 15.4 ft3 | 20.8 ft3 |
Cargo Volume, Behind R2 | 15.4 | 47.9 ft3 |
Cargo Volume, Maximum | 15.4 | 86.1 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 600 | 18% |
Total Not Requested | 2775 | 82% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 45% |
Total Not Requested | 300 | 55% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 1450 | 32% |
Total Not Requested | 3100 | 68% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 600 | 18% |
Total Not Requested | 2675 | 82% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Interior Power Package | ||
Feature | Value | Requested? |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 300 | 63% |
Total Not Requested | 175 | 37% |
Interior Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
CD changer, in-dash | 200 | No |
Automatic headlights | 125 | Yes |
Fog lights | 125 | Yes |
Outside temperature display | 50 | Yes |
Dual-zone climate control | 125 | Yes |
MP3-compatible player | 50 | Yes |
Total Requested | 675 | 77% |
Total Not Requested | 200 | 23% |
Limited Convenience Group | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Power-adjustable pedals | 125 | No |
Cargo net | 40 | Yes |
Total Requested | 390 | 76% |
Total Not Requested | 125 | 24% |