Kia Optima Kia Optima 2007 Ford Taurus Ford Taurus 2014

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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $22,335

Kia Optima EX   
Difference: $9,340

Lowest Total Invoice: $20,720

Kia Optima EX   
Difference: $8,512

Calculate Payments

  Down Payment Interest Rate Term
Model Year2007201420142014
ModelOptimaTaurusTaurusTaurus
TrimEXSELLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $19,395 $29,080 $34,280 $39,980
Base Invoice $18,045 $26,827 $31,624 $36,882
Convenience Package 700      
Leather seating surfaces 600 1,495    
Rear spoiler 200 275 275  
Sunroof 800   995 995
Package 301A / 401A     2,325 2,000
Convenience Package 625      
Leather seating surfaces 535 1,335    
Rear spoiler 160 245 245  
Sunroof 715   888 888
Package 301A / 401A     2,075 1,785
Options (change) 2,300 1,770 3,595 2,995
Options (change) 2,035 1,580 3,208 2,673
Destination 640 825 825 825
Total Price $22,335 $31,675 $38,700 $43,800
Total Invoice $20,720 $29,232 $35,657 $40,380

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $8,785
TrueDelta Adjusted Invoice Difference: $8,000
Model Year2007201420142014
ModelOptimaTaurusTaurusTaurus
TrimEXSELLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine161hp I4288hp V6288hp V6365hp V6
TransmissionT5T6T6T6
DrivetrainFWDFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6390, 12390, 12
Tire (rear if not all the same)205/60-16235/55-18255/45-19255/45-19
Total Price$22,335$31,675$38,700$43,800
Adjustments for Features0-555-5,070-7,370
Feature-Adjusted Total Price$22,335$31,120$33,630$36,430
Cost Above Minimum$0$0$2,510$5,310
Total Invoice$20,720$29,232$35,657$40,380
Adjustments for Features0-512-4,671-6,795
Feature-Adjusted Total Invoice$20,720$28,720$30,986$33,585
Cost Above Minimum$0$0$2,266$4,865

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year2007201420142014
ModelOptimaTaurusTaurusTaurus
TrimEXSELLimitedSHO
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000   
6-speed manually-shiftable automatic $1100$1100$1100
FWD$0$0$0 
AWD   $1700
Accessories 
Heated steering wheel  $100$100
Keyless entry keypad $50$50$50
Power-adjustable pedals$125 $125$125
Proximity key  $250$250
Remote start $150$150$150
Sunshade, rear$125   
Sunshade, rear, power  $225$225
Tilt/telescoping steering wheel, manual$250$250  
Tilt/telescoping steering wheel, power  $350$350
Universal garage door opener$100 $100$100
Brakes, Airbags, and Other Safety 
911 assist $25$25$25
Active or whiplash-reducing head restraints, front seats$0   
Antilock brakes (ABS) $400$400$400
Blind spot warning system  $200$200
Brake assist $50$50$50
Cross-traffic warning, rear  $100$100
Curve control $50$50$50
Obstacle detection, rear  $250$250
Rearview camera  $200$200
Rollover sensor $50$50$50
Safety key $5$5$5
Stability control $400$400$400
Torque vectoring, brake-based $100$100$100
Traction control $100$100$100
Vehicle health reports $0$0$0
Cargo Management 
Cargo net  $40$40
Climate Control 
Dual-zone climate control $125$125$125
Rain-sensing wipers  $175$175
Rear air vents $100$100$100
Variable intermittent wipers$75$75  
Exterior 
Bodyside moldings$75   
Bright-finished exhaust tip(s) $25$25$25
Sunroof$900 $900$900
Infotainment 
App support $0  
Aux input $50$50$50
Bluetooth audio streaming $25$25$25
Bluetooth cell phone link $100$100$100
Cassette player$50   
CD changer, in-dash$325   
CD player $125$125$125
HD radio  $50$50
Navigation, turn-by-turn  $25$25
Satellite radio $200$200$200
SMS text-to-speech reader $25$25$25
Surround sound  $250$250
Traffic + travel information  $25$25
Voice control for audio system $25$25$25
Voice control for external devices $0$0$0
Wi-Fi hotspot capability  $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming headlights  $200$200
Compass $0$0$0
Fog lights$125   
Large color reconfigurable instrument cluster display  $250$250
Spotter mirror(s) $50  
Xenon HID headlights   $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Heated second row seats  $200$200
Leather-wrapped steering wheel$150$150 $150
Manual lumbar adjuster, driver seat$50$50  
Manual lumbar adjuster, passenger seat $50  
Memory system, driver seat  $200$200
Power height adjuster, passenger seat $100$100$100
Power lumbar adjuster, driver seat  $100$100
Power lumbar adjuster, passenger seat  $100$100
Power recliner, driver seat$100 $100$100
Power recliner, passenger seat$100 $100$100
Power tilt adjuster, passenger seat $100$100$100
Synthetic suede inserts in leather seating surfaces   $0
Wood/leather-wrapped steering wheel  $150 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)   $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$3,550$4,105$8,620$10,920
Value of Feature Adjustments$0$555$5,070$7,370
Value of Feature Adjustments0-512-4,671-6,795

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Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20072014
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase107.1 in112.9 in
Length186.4 in202.9 in
Width71.1 in76.2 in
Height58.3 in60.7 in
Curb Weight3,143 lb.3,970 lb.
Fuel Capacity17.0 gal.20.0 gal.
Row 1 Headroom39.8 in39.0 in
Row 1 Shoulder Room57.1 in57.9 in
Row 1 Hip Room54.5 in56.3 in
Row 1 Legroom43.7 in41.9 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room56.3 in56.9 in
Row 2 Hip Room54.7 in55.8 in
Row 2 Legroom37.8 in38.1 in
Cargo Volume14.8 ft320.1 ft3

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Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Power-adjustable pedals125Yes
Total Requested650100%
Total Not Requested00%

Option Package Details
Ford Taurus SEL

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Total Requested1100100%
Total Not Requested00%

Option Package Details
Ford Taurus Limited

Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Heated steering wheel100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125Yes
Surround sound250No
Auto-dimming headlights200No
HD radio50No
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested1256%
Total Not Requested195094%

Option Package Details
Ford Taurus SHO

Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Heated steering wheel100No
Surround sound250No
Auto-dimming headlights200No
HD radio50No
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested00%
Total Not Requested1875100%

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