| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $37,320 Kia Optima SX | ||
| Difference: $4,865 | ||
Lowest Total Invoice: $34,613 Kia Optima SX | ||
| Difference: $4,156 | ||
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| Model Year | 2018 | 2014 |
| Model | Optima | Taurus |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan |
| Base Price | $30,500 | $34,280 |
| Base Invoice | $28,380 | $31,624 |
| Universal garage door opener | 350 | |
| Technology Package | 3,000 | |
| Limited Package | 2,100 | |
| Remote start | 425 | |
| Cargo net | 50 | |
| Navigation system | 795 | |
| Driver Assist Package | 1,995 | |
| Package 301A / 401A | 2,325 | |
| Rear spoiler | 275 | |
| Sunroof | 995 | |
| Polished alloy wheels | 695 | |
| Universal garage door opener | 291 | |
| Technology Package | 2,727 | |
| Limited Package | 1,925 | |
| Remote start | 353 | |
| Cargo net | 42 | |
| Navigation system | 710 | |
| Driver Assist Package | 1,781 | |
| Package 301A / 401A | 2,075 | |
| Rear spoiler | 245 | |
| Sunroof | 888 | |
| Polished alloy wheels | 621 | |
| Options (change) | 5,925 | 7,080 |
| Options (change) | 5,338 | 6,320 |
| Destination | 895 | 825 |
| Total Price | $37,320 | $42,185 |
| Total Invoice | $34,613 | $38,769 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||
| TrueDelta Adjusted Price Difference: $6,775 | ||
| TrueDelta Adjusted Invoice Difference: $5,927 | ||
| Model Year | 2018 | 2014 |
| Model | Optima | Taurus |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 288hp V6 |
| Transmission | T6 | T6 |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/31 MPG | 19/29 MPG |
| Audio (watts, speakers) | 630, 10 | 390, 12 |
| Tire (rear if not all the same) | 235/45-18 | 245/45-20 |
| Total Price | $37,320 | $42,185 |
| Adjustments for Features | -1,910 | 0 |
| Feature-Adjusted Total Price | $35,410 | $42,185 |
| Total Invoice | $34,613 | $38,769 |
| Adjustments for Features | -1,771 | 0 |
| Feature-Adjusted Total Invoice | $32,842 | $38,769 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2018 | 2014 |
| Model | Optima | Taurus |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 |
| FWD | $0 | $0 |
| Accessories | ||
| Adaptive cruise control | $600 | |
| Adaptive cruise control, all-speed | $850 | |
| Keyless entry keypad | $50 | |
| Power-adjustable pedals | $125 | |
| Proximity trunk or liftgate opener | $125 | |
| Semi-automated parking system | $500 | |
| Sunshade, rear, power | $225 | |
| Sunshades, second row | $125 | |
| Tilt/telescoping steering wheel, manual | $250 | |
| Tilt/telescoping steering wheel, power | $350 | |
| Brakes, Airbags, and Other Safety | ||
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Around view cameras | $500 | |
| Automatic braking, high-speed or partial | $200 | |
| Automatic braking, low-speed | $200 | |
| Curve control | $50 | |
| Driver drowsiness monitor | $150 | |
| Knee airbag, driver | $75 | |
| Lane departure prevention, steering-based | $200 | |
| Obstacle detection, front | $150 | |
| Radar- or camera-based collision preparation system | $0 | |
| Rearview camera | $200 | |
| Safety key | $5 | |
| Torque vectoring, brake-based | $100 | |
| Cargo Management | ||
| Cargo mat | $40 | |
| Climate Control | ||
| Rain-sensing wipers | $175 | |
| Variable intermittent wipers | $75 | |
| Exterior | ||
| Laminated front side windows | $200 | |
| Painted brake calipers (optional) | $0 | |
| Panoramic sunroof | $1200 | |
| Sunroof | $900 | |
| Infotainment | ||
| Android Auto support | $100 | |
| App support | $0 | |
| Apple CarPlay support | $100 | |
| CD player | $125 | |
| MP3-compatible player | $50 | |
| Navigation, turn-by-turn | $25 | |
| SD Card slot | $25 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Wi-Fi hotspot capability | $0 | |
| Instruments, Lights, and Mirrors | ||
| Approach detection | $25 | |
| Auto-dimming driver-side mirror | $75 | |
| Fog lights | $125 | |
| Large color reconfigurable instrument cluster display | $250 | |
| LED headlights | $1000 | |
| Power-folding mirrors | $50 | |
| Steering-linked headlights | $150 | |
| Turn signals on or near mirrors | $25 | |
| Seats and Interior Trim | ||
| Door sill trim plates | $100 | |
| Leather-wrapped steering wheel | $150 | |
| Metal pedals | $75 | |
| Power 4-way lumbar adjuster, driver seat | $150 | |
| Power lumbar adjuster, driver seat | $100 | |
| Wood/leather-wrapped steering wheel | $150 | |
| Suspension, Wheels, and Tires | ||
| Chrome-plated alloy wheels | $850 | |
| Electronic systems calibration selector | $200 | |
| Performance steering system (optional) | $0 | |
| Polished alloy wheels | $350 | |
| Sport suspension (upgrade) | $0 | |
| Transmission | ||
| Steering-wheel-mounted transmission controls | $100 | |
| Total Value of Features | $8,065 | $6,155 |
| Value of Feature Adjustments | $1,910 | $0 |
| Value of Feature Adjustments | -1,771 | 0 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2018 | 2014 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 112.9 in |
| Length | 191.1 in | 202.9 in |
| Width | 73.2 in | 76.2 in |
| Height | 57.7 in | 60.7 in |
| Curb Weight | 3,494 lb. | 3,969 lb. |
| Fuel Capacity | 18.5 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.0 in |
| Row 1 Shoulder Room | 58.1 in | 57.9 in |
| Row 1 Hip Room | 56.0 in | 56.3 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 56.4 in | 56.9 in |
| Row 2 Hip Room | 56.0 in | 55.8 in |
| Row 2 Legroom | 35.6 in | 38.1 in |
| Cargo Volume | 15.9 ft3 | 20.1 ft3 |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 1625 | 53% |
| Total Not Requested | 1450 | 47% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | No |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | No |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 300 | 24% |
| Total Not Requested | 925 | 76% |
Option Package Details
Ford Taurus Limited
| Polished alloy wheels | ||
| Feature | Value | Requested? |
| Polished alloy wheels | 0 | Yes |
| 245/45VR20 tires | 400 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 400 | 100% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Total Requested | 675 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assist Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Obstacle detection, front | 150 | No |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Parking guidance system - active | 500 | No |
| Driver drowsiness monitor | 150 | No |
| Forward collision alert | 200 | Yes |
| Lane departure prevention system, steering-based | 200 | No |
| Total Requested | 850 | 46% |
| Total Not Requested | 1000 | 54% |
| Package 301A / 401A | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Heated second row seats | 200 | Yes |
| Rain-sensing wipers | 100 | No |
| Sunshade, rear, power | 225 | No |
| Heated steering wheel | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Power-adjustable pedals | 125 | No |
| Surround sound | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| HD radio | 50 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 53% |
| Total Not Requested | 975 | 47% |
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