| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $37,320 Kia Optima SX | ||
| Difference: $4,030 | ||
Lowest Total Invoice: $34,613 Kia Optima SX | ||
| Difference: $3,372 | ||
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| Model Year | 2018 | 2013 |
| Model | Optima | Taurus |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan |
| Base Price | $30,500 | $33,100 |
| Base Invoice | $28,380 | $30,535 |
| Universal garage door opener | 350 | |
| Technology Package | 3,000 | |
| Limited Package | 2,100 | |
| Remote start | 425 | |
| Cargo net | 50 | |
| 245/45VR20 | 695 | |
| Adaptive cruise control | 1,195 | |
| Package 302A / 402A | 3,500 | |
| Navigation system | 795 | |
| Sunroof | 995 | |
| Rear spoiler | 275 | |
| Universal garage door opener | 291 | |
| Technology Package | 2,727 | |
| Limited Package | 1,925 | |
| Remote start | 353 | |
| Cargo net | 42 | |
| 245/45VR20 | 621 | |
| Adaptive cruise control | 1,067 | |
| Package 302A / 402A | 3,124 | |
| Navigation system | 710 | |
| Sunroof | 888 | |
| Rear spoiler | 245 | |
| Options (change) | 5,925 | 7,455 |
| Options (change) | 5,338 | 6,655 |
| Destination | 895 | 795 |
| Total Price | $37,320 | $41,350 |
| Total Invoice | $34,613 | $37,985 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||
| TrueDelta Adjusted Price Difference: $6,490 | ||
| TrueDelta Adjusted Invoice Difference: $5,654 | ||
| Model Year | 2018 | 2013 |
| Model | Optima | Taurus |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 288hp V6 |
| Transmission | T6 | T6 |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/31 MPG | 19/29 MPG |
| Audio (watts, speakers) | 630, 10 | 390, 12 |
| Tire (rear if not all the same) | 235/45-18 | 245/45-20 |
| Total Price | $37,320 | $41,350 |
| Adjustments for Features | -2,460 | 0 |
| Feature-Adjusted Total Price | $34,860 | $41,350 |
| Total Invoice | $34,613 | $37,985 |
| Adjustments for Features | -2,282 | 0 |
| Feature-Adjusted Total Invoice | $32,331 | $37,985 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2018 | 2013 |
| Model | Optima | Taurus |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 |
| FWD | $0 | $0 |
| Accessories | ||
| Adaptive cruise control | $600 | |
| Adaptive cruise control, all-speed | $850 | |
| Keyless entry keypad | $50 | |
| Power-adjustable pedals | $125 | |
| Proximity trunk or liftgate opener | $125 | |
| Semi-automated parking system | $500 | |
| Sunshade, rear, power | $225 | |
| Sunshades, second row | $125 | |
| Tilt/telescoping steering wheel, manual | $250 | |
| Tilt/telescoping steering wheel, power | $350 | |
| Brakes, Airbags, and Other Safety | ||
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Around view cameras | $500 | |
| Automatic braking, high-speed or partial | $200 | |
| Automatic braking, low-speed | $200 | |
| Curve control | $50 | |
| Knee airbag, driver | $75 | |
| Lane departure warning | $200 | |
| Obstacle detection, front | $150 | |
| Radar- or camera-based collision preparation system | $0 | |
| Rearview camera | $200 | |
| Safety key | $5 | |
| Torque vectoring, brake-based | $100 | |
| Cargo Management | ||
| Cargo mat | $40 | |
| Climate Control | ||
| Rain-sensing wipers | $175 | |
| Variable intermittent wipers | $75 | |
| Exterior | ||
| Laminated front side windows | $200 | |
| Painted brake calipers (optional) | $0 | |
| Panoramic sunroof | $1200 | |
| Sunroof | $900 | |
| Infotainment | ||
| Android Auto support | $100 | |
| App support | $0 | |
| Apple CarPlay support | $100 | |
| CD player | $125 | |
| MP3-compatible player | $50 | |
| Navigation, turn-by-turn | $25 | |
| SD Card slot | $25 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Wi-Fi hotspot capability | $0 | |
| Instruments, Lights, and Mirrors | ||
| Approach detection | $25 | |
| Auto-dimming driver-side mirror | $75 | |
| Fog lights | $125 | |
| Large color reconfigurable instrument cluster display | $250 | |
| LED headlights | $1000 | |
| Power-folding mirrors | $50 | |
| Steering-linked headlights | $150 | |
| Turn signals on or near mirrors | $25 | |
| Seats and Interior Trim | ||
| Door sill trim plates | $100 | |
| Leather-wrapped steering wheel | $150 | |
| Metal pedals | $75 | |
| Power 4-way lumbar adjuster, driver seat | $150 | |
| Power lumbar adjuster, driver seat | $100 | |
| Wood/leather-wrapped steering wheel | $150 | |
| Suspension, Wheels, and Tires | ||
| Chrome-plated alloy wheels | $850 | |
| Electronic systems calibration selector | $200 | |
| Performance steering system (optional) | $0 | |
| Polished alloy wheels | $350 | |
| Sport suspension (upgrade) | $0 | |
| Transmission | ||
| Steering-wheel-mounted transmission controls | $100 | |
| Total Value of Features | $8,265 | $5,805 |
| Value of Feature Adjustments | $2,460 | $0 |
| Value of Feature Adjustments | -2,282 | 0 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2018 | 2013 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 112.9 in |
| Length | 191.1 in | 202.9 in |
| Width | 73.2 in | 76.2 in |
| Height | 57.7 in | 60.7 in |
| Curb Weight | 3,494 lb. | 3,969 lb. |
| Fuel Capacity | 18.5 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.0 in |
| Row 1 Shoulder Room | 58.1 in | 57.9 in |
| Row 1 Hip Room | 56.0 in | 56.3 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 56.4 in | 56.9 in |
| Row 2 Hip Room | 56.0 in | 55.8 in |
| Row 2 Legroom | 35.6 in | 38.1 in |
| Cargo Volume | 15.9 ft3 | 20.1 ft3 |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 1425 | 46% |
| Total Not Requested | 1650 | 54% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | No |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | No |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 300 | 24% |
| Total Not Requested | 925 | 76% |
Option Package Details
Ford Taurus Limited
| 245/45VR20 tires | ||
| Feature | Value | Requested? |
| 245/45VR20 tires | 400 | No |
| Polished alloy wheels | 350 | Yes |
| Total Requested | 350 | 47% |
| Total Not Requested | 400 | 53% |
| Adaptive cruise control | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Package 302A / 402A | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rain-sensing wipers | 100 | No |
| Sunshade, rear, power | 225 | No |
| Obstacle detection, front | 150 | No |
| Heated steering wheel | 100 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Parking guidance system - active | 500 | No |
| Surround sound | 250 | Yes |
| Proximity key | 250 | Yes |
| HD radio | 50 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Tilt/telescoping steering wheel, power | 100 | No |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Power-adjustable pedals | 125 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 1850 | 53% |
| Total Not Requested | 1625 | 47% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Total Requested | 675 | 100% |
| Total Not Requested | 0 | 0% |
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