| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $35,220 Kia Optima SX | ||
| Difference: $9,215 | ||
Lowest Total Invoice: $32,688 Kia Optima SX | ||
| Difference: $7,882 | ||
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| Model Year | 2018 | 2010 |
| Model | Optima | Taurus |
| Trim | SX | SHO |
| Body | 4dr Sedan | 4dr Sedan |
| Base Price | $30,500 | $37,770 |
| Base Invoice | $28,380 | $34,663 |
| Universal garage door opener | 350 | |
| Technology Package | 3,000 | |
| Cargo net | 50 | |
| Remote start | 425 | 395 |
| Adaptive cruise control | 1,195 | |
| Package 402B | 2,800 | |
| Navigation system | 1,450 | |
| Universal garage door opener | 291 | |
| Technology Package | 2,727 | |
| Cargo net | 42 | |
| Remote start | 353 | 344 |
| Adaptive cruise control | 1,040 | |
| Package 402B | 2,436 | |
| Navigation system | 1,262 | |
| Options (change) | 3,825 | 5,840 |
| Options (change) | 3,413 | 5,082 |
| Destination | 895 | 825 |
| Total Price | $35,220 | $44,435 |
| Total Invoice | $32,688 | $40,570 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||
| TrueDelta Adjusted Price Difference: $9,710 | ||
| TrueDelta Adjusted Invoice Difference: $8,341 | ||
| Model Year | 2018 | 2010 |
| Model | Optima | Taurus |
| Trim | SX | SHO |
| Body | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 365hp V6 |
| Transmission | T6 | T6 |
| Drivetrain | FWD | AWD |
| EPA Fuel Economy (city/highway) | 22/31 MPG | 17/25 MPG |
| Audio (watts, speakers) | 630, 10 | 390, 12 |
| Tire (rear if not all the same) | 235/45-18 | 255/45-19 |
| Total Price | $35,220 | $44,435 |
| Adjustments for Features | -495 | 0 |
| Feature-Adjusted Total Price | $34,725 | $44,435 |
| Total Invoice | $32,688 | $40,570 |
| Adjustments for Features | -459 | 0 |
| Feature-Adjusted Total Invoice | $32,229 | $40,570 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2018 | 2010 |
| Model | Optima | Taurus |
| Trim | SX | SHO |
| Body | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 |
| FWD | $0 | |
| AWD | $1700 | |
| Accessories | ||
| Adaptive cruise control | $600 | |
| Adaptive cruise control, all-speed | $850 | |
| Keyless entry keypad | $50 | |
| Power-adjustable pedals | $125 | |
| Proximity trunk or liftgate opener | $125 | |
| Sunshade, rear, power | $225 | |
| Brakes, Airbags, and Other Safety | ||
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Automatic braking, high-speed or partial | $200 | |
| Automatic braking, low-speed | $200 | |
| Knee airbag, driver | $75 | |
| Lane departure warning | $200 | |
| Radar- or camera-based collision preparation system | $0 | |
| Safety key | $5 | |
| Cargo Management | ||
| Cargo mat | $40 | |
| Climate Control | ||
| Rain-sensing wipers | $175 | |
| Variable intermittent wipers | $75 | |
| Exterior | ||
| Black exterior trim (optional) | $0 | |
| Laminated front side windows | $200 | |
| Painted brake calipers (optional) | $0 | |
| Panoramic sunroof | $1200 | |
| Sunroof | $900 | |
| Infotainment | ||
| Android Auto support | $100 | |
| App support | $0 | |
| Apple CarPlay support | $100 | |
| CD player | $125 | |
| DVD-compatible player | $0 | |
| HD radio | $50 | |
| Media drive | $15 | |
| MP3-compatible player | $50 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Instruments, Lights, and Mirrors | ||
| Approach detection | $25 | |
| Auto-dimming driver-side mirror | $75 | |
| Fog lights | $125 | |
| LED headlights | $1000 | |
| Power-folding mirrors | $50 | |
| Steering-linked headlights | $150 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Door sill trim plates | $100 | |
| Heated second row seats | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power height adjuster, passenger seat | $100 | |
| Power lumbar adjuster, driver seat | $100 | |
| Power tilt adjuster, passenger seat | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | |
| Suspension, Wheels, and Tires | ||
| Alloy wheels | $350 | |
| Electronic systems calibration selector | $200 | |
| Machined alloy wheels | $350 | |
| Performance steering system (optional) | $0 | |
| Total Value of Features | $6,915 | $6,420 |
| Value of Feature Adjustments | $495 | $0 |
| Value of Feature Adjustments | -459 | 0 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2018 | 2010 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 112.9 in |
| Length | 191.1 in | 202.9 in |
| Width | 73.2 in | 76.2 in |
| Height | 57.7 in | 60.7 in |
| Curb Weight | 3,494 lb. | 4,415 lb. |
| Fuel Capacity | 18.5 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.0 in |
| Row 1 Shoulder Room | 58.1 in | 57.9 in |
| Row 1 Hip Room | 56.0 in | 56.3 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 56.4 in | 56.9 in |
| Row 2 Hip Room | 56.0 in | 55.8 in |
| Row 2 Legroom | 35.6 in | 38.1 in |
| Cargo Volume | 15.9 ft3 | 20.1 ft3 |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | No |
| Total Requested | 1375 | 45% |
| Total Not Requested | 1700 | 55% |
Option Package Details
Ford Taurus SHO
| Adaptive cruise control | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Package 402B | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Sunshade, rear, power | 225 | No |
| Sunroof | 900 | Yes |
| Surround sound | 250 | Yes |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Power-adjustable pedals | 125 | No |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Rain-sensing wipers | 100 | No |
| Total Requested | 2150 | 68% |
| Total Not Requested | 1000 | 32% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 675 | 98% |
| Total Not Requested | 15 | 2% |
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