Kia Optima Kia Optima 2015 Ford Taurus Ford Taurus 2012

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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $34,275

Kia Optima SX Turbo   
Difference: $9,325

Lowest Total Invoice: $32,077

Kia Optima SX Turbo   
Difference: $7,789

Calculate Payments

  Down Payment Interest Rate Term
Model Year201520152012
ModelOptimaOptimaTaurus
TrimSX TurboSX Limited TurboSHO
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $27,700 $35,500 $38,155
Base Invoice $25,920 $33,140 $35,025
Premium Package 3,300    
Technology Package 2,400    
Cargo net 50 50  
Package 402A     3,100
Navigation system     1,550
Premium Package 3,060    
Technology Package 2,230    
Cargo net 42 42  
Package 402A     2,697
Navigation system     1,349
Options (change) 5,750 50 4,650
Options (change) 5,332 42 4,046
Destination 825 825 795
Total Price $34,275 $36,375 $43,600
Total Invoice $32,077 $34,007 $39,866

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima SX Turbo
TrueDelta Adjusted Price Difference: $7,530
TrueDelta Adjusted Invoice Difference: $6,148
Model Year201520152012
ModelOptimaOptimaTaurus
TrimSX TurboSX Limited TurboSHO
Body4dr Sedan4dr Sedan4dr Sedan
Engine274hp I4274hp I4365hp V6
TransmissionT6T6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)20/31 MPG20/31 MPG17/25 MPG
Audio (watts, speakers)?, 8?, 8390, 12
Tire (rear if not all the same)225/45-18225/45-18255/45-19
Total Price$34,275$36,375$43,600
Adjustments for Features0-1,350-1,795
Feature-Adjusted Total Price$34,275$35,025$41,805
Cost Above Minimum$0$750$0
Total Invoice$32,077$34,007$39,866
Adjustments for Features0-1,262-1,641
Feature-Adjusted Total Invoice$32,077$32,745$38,225
Cost Above Minimum$0$668$0

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year201520152012
ModelOptimaOptimaTaurus
TrimSX TurboSX Limited TurboSHO
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Heated steering wheel $100 
Keyless entry keypad  $50
Power-adjustable pedals  $125
Sunshade, rear, power  $225
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Rollover sensor  $50
Safety key  $5
Temporary spare tire  $150
Cargo Management 
Air-conditioned storage compartment$50$50 
Climate Control 
Ionizing air filtration$50$50 
Rain-sensing wipers  $175
Variable intermittent wipers$75$75 
Exterior 
Body kit$0$0 
Laminated front side windows$200$200 
Painted brake calipers (optional) $0 
Panoramic sunroof$1200$1200 
Rear spoiler $200$200
Sunroof  $900
Infotainment 
App support$0$0 
DVD-compatible player  $0
Media drive  $15
Navigation, turn-by-turn  $25
Traffic + travel information  $25
Traffic information$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Auto-dimming headlights  $200
Fog lights$125$125 
Power-folding mirrors$50$50 
Speaker lights$100$100 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Door sill trim plates  $100
Floor mats  $75
Illuminated door sill trim plates$200$200 
Leather door panel trim $250 
Leather-wrapped steering wheel$150 $150
Power fore-aft adjuster, passenger seat$100$100 
Power lumbar adjuster, passenger seat  $100
Synthetic suede inserts in leather seating surfaces  $0
Wood trim $300 
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-plated alloy wheels $850 
Electronic systems calibration selector$200$200 
Total Value of Features$4,000$5,350$5,795
Value of Feature Adjustments$0$1,350$1,795
Value of Feature Adjustments0-1,262-1,641

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Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20152012
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.0 in112.9 in
Length190.7 in202.9 in
Width72.1 in76.2 in
Height57.9 in60.7 in
Curb Weight3,468 lb.4,415 lb.
Fuel Capacity18.5 gal.20.0 gal.
Row 1 Headroom40.0 in39.0 in
Row 1 Shoulder Room57.3 in57.9 in
Row 1 Hip Room54.7 in56.3 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in56.9 in
Row 2 Hip Room54.5 in55.8 in
Row 2 Legroom34.7 in38.1 in
Cargo Volume15.4 ft320.1 ft3

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Option Package Details
Kia Optima SX Turbo

Premium Package
FeatureValueRequested?
Panoramic sunroof1200No
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Rearview camera200Yes
Surround sound250Yes
Power-folding mirrors50No
HD radio50Yes
Infinity, 8 speakers (with subwoofer)350No
Voice control for external devices0Yes
SMS text-to-speech reader25Yes
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
App support0No
Total Requested157548%
Total Not Requested170052%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested1275100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Package 402A
FeatureValueRequested?
Heated second row seats200Yes
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300Yes
Sunroof900Yes
Surround sound250Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100No
Power-adjustable pedals125No
Auto-dimming headlights200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested215068%
Total Not Requested100032%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

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