The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $23,770 Honda Insight EX | |||||
Difference: $980 | |||||
Lowest Total Invoice: $22,460 Honda Insight EX | |||||
Difference: $1,005 | |||||
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Model Year | 2011 | 2011 | 2011 | 2011 | 2010 |
Model | Optima | Optima | Optima | Optima | Insight |
Trim | LX | EX | EX Turbo | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Base Price | $19,200 | $22,700 | $24,700 | $26,200 | $21,300 |
Base Invoice | $18,800 | $21,210 | $23,080 | $24,480 | $20,098 |
Technology Package | 2,700 | 2,000 | 2,000 | 2,000 | |
Convenience Package | 600 | ||||
6-speed manually-shiftable automatic | 1,500 | ||||
Premium Package | 2,250 | 2,150 | 2,000 | ||
Navigation system | 1,800 | ||||
Technology Package | 2,410 | 1,785 | 1,785 | 1,785 | |
Convenience Package | 535 | ||||
6-speed manually-shiftable automatic | 970 | ||||
Premium Package | 2,010 | 1,920 | 1,790 | ||
Navigation system | 1,692 | ||||
Options (change) | 4,800 | 4,250 | 4,150 | 4,000 | 1,800 |
Options (change) | 3,915 | 3,795 | 3,705 | 3,575 | 1,692 |
Destination | 750 | 750 | 750 | 750 | 670 |
Total Price | $24,750 | $27,700 | $29,600 | $30,950 | $23,770 |
Total Invoice | $23,465 | $25,755 | $27,535 | $28,805 | $22,460 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $1,700 | |||||
TrueDelta Adjusted Invoice Difference: $1,940 | |||||
Model Year | 2011 | 2011 | 2011 | 2011 | 2010 |
Model | Optima | Optima | Optima | Optima | Insight |
Trim | LX | EX | EX Turbo | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Engine | 200hp I4 | 200hp I4 | 274hp I4 | 274hp I4 | 98hp I4 H |
Transmission | T6 | T6 | T6 | T6 | CVT-7 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 550, 12 | 160, 6 |
Tire (rear if not all the same) | 205/65-16 | 215/55-17 | 215/55-17 | 225/45-18 | 175/65-15 |
Total Price | $24,750 | $27,700 | $29,600 | $30,950 | $23,770 |
Adjustments for Features | -1,405 | -5,630 | -5,480 | -6,255 | 0 |
Feature-Adjusted Total Price | $23,345 | $22,070 | $24,120 | $24,695 | $23,770 |
Cost Above Minimum | $1,275 | $0 | $2,050 | $2,625 | $0 |
Total Invoice | $23,465 | $25,755 | $27,535 | $28,805 | $22,460 |
Adjustments for Features | -1,332 | -5,235 | -5,098 | -5,821 | 0 |
Feature-Adjusted Total Invoice | $22,133 | $20,520 | $22,437 | $22,984 | $22,460 |
Cost Above Minimum | $1,613 | $0 | $1,917 | $2,464 | $0 |
Model Year | 2011 | 2011 | 2011 | 2011 | 2010 |
Model | Optima | Optima | Optima | Optima | Insight |
Trim | LX | EX | EX Turbo | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
7-speed manually-shiftable CVT | $1100 | ||||
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | ||
Universal garage door opener | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||||
4-wheel disc brakes | $150 | $150 | $150 | $150 | |
Rearview camera | $200 | $200 | $200 | $200 | |
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | |
Climate Control | |||||
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | ||||
Exterior | |||||
Body kit | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | ||||
Infotainment | |||||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
Satellite radio | $200 | $200 | $200 | $200 | |
SD Card slot | $25 | ||||
Traffic information | $25 | $25 | $25 | $25 | |
Instruments, Lights, and Mirrors | |||||
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | |
Automatic headlights | $125 | $125 | $125 | ||
Compass | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | ||||
Digital instruments | $0 | ||||
Fog lights | $125 | $125 | $125 | ||
Heated mirrors | $25 | $25 | $25 | $25 | |
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | |
Interior ambient lighting | $150 | $150 | |||
Speaker lights | $100 | $100 | $100 | ||
Visor mirror, driver | $10 | ||||
Visor mirror, passenger | $10 | ||||
Xenon HID headlights | $500 | ||||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Floor mats | $75 | $75 | $75 | $75 | |
Heated front seats | $200 | $200 | $200 | ||
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | ||||
Leather seating surfaces | $900 | $900 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | ||
Manual height adjuster, driver seat | $50 | ||||
Memory system, driver seat | $200 | $200 | $200 | ||
Metal pedals | $75 | ||||
Partial leather seating sufaces | $450 | ||||
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | |||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $3,000 | $7,225 | $7,075 | $7,850 | $1,595 |
Value of Feature Adjustments | $1,405 | $5,630 | $5,480 | $6,255 | $0 |
Value of Feature Adjustments | -1,332 | -5,235 | -5,098 | -5,821 | 0 |
Model Year | 2011 | 2010 |
Model | Optima | Insight |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.0 in | 100.4 in |
Length | 190.7 in | 172.3 in |
Width | 72.1 in | 66.7 in |
Height | 57.3 in | 56.2 in |
Curb Weight | 3,207 lb. | 2,724 lb. |
Fuel Capacity | 18.5 gal. | 10.6 gal. |
Row 1 Headroom | 40.0 in | 38.4 in |
Row 1 Shoulder Room | 57.2 in | 52.7 in |
Row 1 Hip Room | 54.7 in | 51.6 in |
Row 1 Legroom | 45.5 in | 42.3 in |
Row 2 Headroom | 37.6 in | 35.9 in |
Row 2 Shoulder Room | 55.7 in | 50.4 in |
Row 2 Hip Room | 54.5 in | 48.7 in |
Row 2 Legroom | 34.7 in | 33.5 in |
Cargo Volume, Minimum | 15.4 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 15.4 | 31.5 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Automatic climate control, front | 200 | Yes |
Rearview camera | 200 | No |
Dual-zone climate control | 125 | No |
Voice control for nav and audio | 100 | Yes |
Rear air vents | 100 | No |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 52% |
Total Not Requested | 825 | 48% |
Convenience Package | ||
Feature | Value | Requested? |
Power fore-aft adjuster, driver seat | 100 | No |
Power height adjuster, driver seat | 50 | No |
Power tilt adjuster, driver seat | 100 | No |
Power recliner, driver seat | 100 | No |
Universal garage door opener | 100 | No |
Auto-dimming rearview mirror | 150 | No |
Compass | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 600 | 100% |
6-speed manually-shiftable automatic | ||
Feature | Value | Requested? |
6-speed manually-shiftable automatic | 0 | No |
Tilt/telescoping steering wheel, manual | 100 | Yes |
Audio controls on steering wheel | 125 | Yes |
Cruise control | 150 | Yes |
Remote keyless entry | 225 | Yes |
Floor mats | 75 | No |
Alloy wheels | 350 | Yes |
Alarm | 100 | No |
Total Requested | 950 | 84% |
Total Not Requested | 175 | 16% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 700 | 54% |
Total Not Requested | 600 | 46% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2400 | 100% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 700 | 54% |
Total Not Requested | 600 | 46% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2400 | 100% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 700 | 54% |
Total Not Requested | 600 | 46% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2300 | 100% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Audio controls on steering wheel | 125 | Yes |
Bluetooth cell phone link | 100 | Yes |
Voice control for nav and audio | 100 | Yes |
SD Card slot | 25 | No |
Total Requested | 925 | 97% |
Total Not Requested | 25 | 3% |