The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $23,770 Honda Insight EX | |||
Difference: $1,065 | |||
Lowest Total Invoice: $22,460 Honda Insight EX | |||
Difference: $570 | |||
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Model Year | 2009 | 2009 | 2010 |
Model | Optima | Optima | Insight |
Trim | EX | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Base Price | $20,690 | $21,140 | $21,300 |
Base Invoice | $19,255 | $19,665 | $20,098 |
Navigation system | 1,200 | 1,200 | 1,800 |
Premium Package | 1,300 | 1,300 | |
Convenience Package | 970 | 800 | |
Navigation system | 1,075 | 1,075 | 1,692 |
Premium Package | 1,160 | 1,160 | |
Convenience Package | 865 | 715 | |
Options (change) | 3,470 | 3,300 | 1,800 |
Options (change) | 3,100 | 2,950 | 1,692 |
Destination | 675 | 675 | 670 |
Total Price | $24,835 | $25,115 | $23,770 |
Total Invoice | $23,030 | $23,290 | $22,460 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Honda Insight dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $2,490 | |||
TrueDelta Adjusted Invoice Difference: $2,727 | |||
Model Year | 2009 | 2009 | 2010 |
Model | Optima | Optima | Insight |
Trim | EX | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Engine | 175hp I4 | 175hp I4 | 98hp I4 H |
Transmission | T5 | T5 | CVT-7 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 360, 7 | 160, 6 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 175/65-15 |
Total Price | $24,835 | $25,115 | $23,770 |
Adjustments for Features | -3,555 | -3,255 | 0 |
Feature-Adjusted Total Price | $21,280 | $21,860 | $23,770 |
Cost Above Minimum | $0 | $580 | $0 |
Total Invoice | $23,030 | $23,290 | $22,460 |
Adjustments for Features | -3,297 | -3,018 | 0 |
Feature-Adjusted Total Invoice | $19,733 | $20,272 | $22,460 |
Cost Above Minimum | $0 | $539 | $0 |
Model Year | 2009 | 2009 | 2010 |
Model | Optima | Optima | Insight |
Trim | EX | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | $1000 | |
7-speed manually-shiftable CVT | $1100 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Power-adjustable pedals | $125 | ||
Sunshade, rear | $125 | $125 | |
Universal garage door opener | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||
4-wheel disc brakes | $150 | $150 | |
Cargo Management | |||
Overhead sunglass holder | $25 | $25 | |
Climate Control | |||
Rear wiper | $175 | ||
Exterior | |||
Bodyside moldings | $75 | $75 | |
Sunroof | $900 | $900 | |
Infotainment | |||
Bluetooth cell phone link | $100 | ||
Satellite radio | $200 | $200 | |
SD Card slot | $25 | ||
Voice control for nav and audio | $100 | ||
Instruments, Lights, and Mirrors | |||
Auto-dimming rearview mirror | $150 | $150 | |
Automatic headlights | $125 | $125 | |
Compass | $0 | $0 | |
Detailed driving style feedback | $100 | ||
Digital instruments | $0 | ||
Fog lights | $125 | $125 | |
Illuminated visor mirror, driver | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | |
Visor mirror, driver | $10 | ||
Visor mirror, passenger | $10 | ||
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Center armrest(s), second row | $50 | $50 | |
Door sill trim plates | $100 | $100 | |
Floor mats | $75 | $75 | |
Heated front seats | $200 | $200 | |
Leather seating surfaces | $900 | ||
Leather-wrapped steering wheel | $150 | $150 | |
Manual height adjuster, driver seat | $50 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | |
Metal pedals | $75 | ||
Partial leather seating sufaces | $450 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power height adjuster, driver seat | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | |
Suspension, Wheels, and Tires | |||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $5,325 | $5,025 | $1,770 |
Value of Feature Adjustments | $3,555 | $3,255 | $0 |
Value of Feature Adjustments | -3,297 | -3,018 | 0 |
Model Year | 2009 | 2010 |
Model | Optima | Insight |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 107.1 in | 100.4 in |
Length | 189.0 in | 172.3 in |
Width | 71.1 in | 66.7 in |
Height | 58.3 in | 56.2 in |
Curb Weight | 3,158 lb. | 2,724 lb. |
Fuel Capacity | 16.4 gal. | 10.6 gal. |
Row 1 Headroom | 39.8 in | 38.4 in |
Row 1 Shoulder Room | 57.1 in | 52.7 in |
Row 1 Hip Room | 54.5 in | 51.6 in |
Row 1 Legroom | 43.7 in | 42.3 in |
Row 2 Headroom | 38.0 in | 35.9 in |
Row 2 Shoulder Room | 56.3 in | 50.4 in |
Row 2 Hip Room | 54.7 in | 48.7 in |
Row 2 Legroom | 37.8 in | 33.5 in |
Cargo Volume, Minimum | 15.0 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 15.0 | 31.5 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | No |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1450 | 100% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1050 | 100% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | No |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1450 | 100% |
Convenience Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Total Requested | 200 | 28% |
Total Not Requested | 525 | 72% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Audio controls on steering wheel | 125 | Yes |
Bluetooth cell phone link | 100 | No |
Voice control for nav and audio | 100 | No |
SD Card slot | 25 | No |
Total Requested | 725 | 76% |
Total Not Requested | 225 | 24% |