The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,705 Honda Insight EX | ||||||
Difference: $1,910 | ||||||
Lowest Total Invoice: $23,557 Honda Insight EX | ||||||
Difference: $1,401 | ||||||
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Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Insight |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Base Price | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 | $22,190 |
Base Invoice | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 | $21,130 |
Technology Package | 2,400 | 2,400 | ||||
Premium Package | 3,300 | 3,300 | ||||
Navigation system | 1,725 | |||||
Technology Package | 2,230 | 2,230 | ||||
Premium Package | 3,060 | 3,060 | ||||
Navigation system | 1,637 | |||||
Options (change) | 5,700 | 0 | 0 | 5,700 | 0 | 1,725 |
Options (change) | 5,290 | 0 | 0 | 5,290 | 0 | 1,637 |
Destination | 825 | 825 | 825 | 825 | 825 | 790 |
Total Price | $30,715 | $32,975 | $26,615 | $34,225 | $36,325 | $24,705 |
Total Invoice | $28,916 | $30,640 | $24,958 | $32,035 | $33,965 | $23,557 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Honda Insight dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $70 | ||||||
TrueDelta Adjusted Invoice Difference: $456 | ||||||
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Insight |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 98hp I4 H |
Transmission | T6 | T6 | T6 | T6 | T6 | CVT-7 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 6 | ?, 8 | ?, 8 | 160, 6 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 185/60-15 |
Total Price | $30,715 | $32,975 | $26,615 | $34,225 | $36,325 | $24,705 |
Adjustments for Features | -5,905 | -5,105 | -1,980 | -6,880 | -8,230 | 0 |
Feature-Adjusted Total Price | $24,810 | $27,870 | $24,635 | $27,345 | $28,095 | $24,705 |
Cost Above Minimum | $175 | $3,235 | $0 | $2,710 | $3,460 | $0 |
Total Invoice | $28,916 | $30,640 | $24,958 | $32,035 | $33,965 | $23,557 |
Adjustments for Features | -5,559 | -4,744 | -1,857 | -6,440 | -7,695 | 0 |
Feature-Adjusted Total Invoice | $23,357 | $25,896 | $23,101 | $25,595 | $26,270 | $23,557 |
Cost Above Minimum | $256 | $2,795 | $0 | $2,494 | $3,169 | $0 |
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Insight |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
7-speed manually-shiftable CVT | $1100 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
4-wheel disc brakes | $150 | $150 | $150 | $150 | $150 | |
911 assist | $25 | $25 | $25 | $25 | ||
Blind spot warning system | $200 | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | |||
Obstacle detection, rear | $250 | $250 | $250 | |||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Temporary spare tire | $150 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | |||||
Climate Control | ||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | ||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
HD radio | $50 | $50 | $50 | $50 | ||
Navigation system | $600 | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||||
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | |
Compass | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | ||||
Digital instruments | $0 | |||||
Fog lights | $125 | $125 | $125 | $125 | $125 | |
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | |
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Visor mirror, driver | $10 | |||||
Visor mirror, passenger | $10 | |||||
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | $200 | ||
Heated second row seats | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual height adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | $75 | $75 | |||
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | ||
Total Value of Features | $9,550 | $8,750 | $5,625 | $10,525 | $11,875 | $3,645 |
Value of Feature Adjustments | $5,905 | $5,105 | $1,980 | $6,880 | $8,230 | $0 |
Value of Feature Adjustments | -5,559 | -4,744 | -1,857 | -6,440 | -7,695 | 0 |
Model Year | 2015 | 2014 |
Model | Optima | Insight |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.0 in | 100.4 in |
Length | 190.7 in | 172.3 in |
Width | 72.1 in | 66.7 in |
Height | 57.9 in | 56.2 in |
Curb Weight | 3,238 lb. | 2,748 lb. |
Fuel Capacity | 18.5 gal. | 10.6 gal. |
Row 1 Headroom | 40.0 in | 38.4 in |
Row 1 Shoulder Room | 57.3 in | 52.7 in |
Row 1 Hip Room | 54.7 in | 51.6 in |
Row 1 Legroom | 45.5 in | 42.3 in |
Row 2 Headroom | 37.6 in | 36.4 in |
Row 2 Shoulder Room | 55.7 in | 50.4 in |
Row 2 Hip Room | 54.5 in | 48.7 in |
Row 2 Legroom | 34.7 in | 33.0 in |
Cargo Volume, Minimum | 15.4 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 15.4 | 31.5 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Total Requested | 200 | 6% |
Total Not Requested | 3175 | 94% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Total Requested | 200 | 6% |
Total Not Requested | 3075 | 94% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Traffic information | 25 | Yes |
Voice control for nav and audio | 100 | Yes |
Total Requested | 925 | 100% |
Total Not Requested | 0 | 0% |