Kia Optima Kia Optima 2016 Hyundai Equus Hyundai Equus 2014

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Kia Optima vs. Hyundai Equus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Equus Invoice Comparison

Lowest Total Price: $35,990

Kia Optima SX   
Difference: $33,430

Lowest Total Invoice: $33,428

Kia Optima SX   
Difference: $31,458

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620162014
ModelOptimaOptimaEquus
TrimSXSX LimitedUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $29,940 $36,040 $68,500
Base Invoice $27,865 $33,435 $63,966
Premium Technology Package 4,800    
Universal garage door opener 350 350  
Cargo net 50 50  
Premium Technology Package 4,380    
Universal garage door opener 291 291  
Cargo net 42 42  
Options (change) 5,200 400 0
Options (change) 4,713 333 0
Destination 850 850 920
Total Price $35,990 $37,290 $69,420
Total Invoice $33,428 $34,618 $64,886

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Hyundai Equus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Hyundai Equus

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $24,860
TrueDelta Adjusted Invoice Difference: $23,448
Model Year201620162014
ModelOptimaOptimaEquus
TrimSXSX LimitedUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Engine245hp I4245hp I4429hp V8
TransmissionT6T6T8
DrivetrainFWDFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10630, 10598, 17
Tire (rear if not all the same)235/45-18235/45-18245/45-19
Total Price$35,990$37,290$69,420
Adjustments for Features0-300-8,570
Feature-Adjusted Total Price$35,990$36,990$60,850
Cost Above Minimum$0$1,000$0
Total Invoice$33,428$34,618$64,886
Adjustments for Features0-279-8,010
Feature-Adjusted Total Invoice$33,428$34,339$56,876
Cost Above Minimum$0$911$0

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Features Comparison: Kia Optima vs. Hyundai Equus

Model Year201620162014
ModelOptimaOptimaEquus
TrimSXSX LimitedUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
8-speed manually-shiftable automatic  $1300
FWD$0$0 
RWD  $0
Accessories 
Power door closers  $300
Power trunk closer  $350
Proximity trunk or liftgate opener$125$125 
Remote app  $25
Sunshade, rear, power  $225
Sunshades, second row$125$125 
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Around view cameras $500$500
Automatic braking, high-speed or partial$200$200 
Automatic braking, low-speed$200$200 
Forward collision warning$200$200 
Obstacle detection, front  $150
Radar- or camera-based collision preparation system  $0
Rear side airbags  $300
Rearview camera$200  
Rollover sensor$50$50 
Vehicle health reports$0$0 
Wide-view front camera  $150
Cargo Management 
Rear seat pass-through  $100
Climate Control 
Automatic air recirculation  $100
Heated windshield washer nozzles  $15
Ionizing air filtration  $50
Rain-sensing wipers  $175
Rear air vents$100$100 
Rear air vents with automatic controls  $250
Variable intermittent wipers$75$75 
Water-repellent front-door glass  $15
Wiper de-icer  $25
Exterior 
Laminated rear side windows  $100
Painted brake calipers (optional)$0$0 
Panoramic sunroof$1200$1200 
Rear spoiler$200$200 
Sunroof  $900
Infotainment 
Android Auto support$100$100 
App support$0$0 
CD changer, in-dash  $325
DVD-compatible player  $0
Entertainment system with dual headrest screens  $1200
iPod integration  $100
Media drive  $15
MP3-compatible player  $50
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar, with navigation, 3 years  $500
USB port$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Analog clock  $25
Approach detection$25$25 
Auto-dimming driver-side mirror  $75
Auto-dimming headlights$200$200 
Auto-dimming passenger-side mirror  $75
Fog lights  $125
Head-up display (HUD)  $350
Illuminated vanity mirrors, rear seat  $100
Large color reconfigurable instrument cluster display  $250
Mirror tilt-down in reverse  $25
Seats and Interior Trim 
Cooled or ventilated second row seats  $200
Door sill trim plates$100$100 
Folding second row seats$300$300 
Heated front row armrests$100$100 
Heated front seats  $200
Illuminated door sill trim plates  $200
Leather door panel trim  $250
Leather-wrapped steering wheel$150$150 
Metal pedals$75$75 
Power 4-way lumbar adjuster, second row seats  $225
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power headrest height adjuster, second row seats  $75
Power lumbar adjuster, passenger seat$100$100 
Power recliner, second row seats  $150
Power thigh support length adjuster, driver seat  $100
Synthetic suede headliner  $650
Upholstered instrument panel, leather  $1000
Wood trim  $300
Wood/leather-wrapped steering wheel  $150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500
Air suspension, auto-leveling and height adjustable  $1000
Alloy wheels  $350
Machined alloy wheels$350$350 
Performance steering system (optional)$0$0 
Sport suspension (upgrade)$0$0 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$5,700$6,000$14,270
Value of Feature Adjustments$0$300$8,570
Value of Feature Adjustments0-279-8,010

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Specifications Comparison: Kia Optima vs. Hyundai Equus

Model Year20162014
ModelOptimaEquus
Body4dr Sedan4dr Sedan
Wheelbase110.4 in119.9 in
Length191.1 in203.1 in
Width73.2 in74.4 in
Height57.7 in58.7 in
Curb Weight3,220 lb.4,450 lb.
Fuel Capacity18.5 gal.20.3 gal.
Row 1 Headroom39.8 in38.7 in
Row 1 Shoulder Room58.1 in59.1 in
Row 1 Hip Room56.0 in55.5 in
Row 1 Legroom45.5 in45.1 in
Row 2 Headroom37.8 in38.1 in
Row 2 Shoulder Room56.4 in58.0 in
Row 2 Hip Room56.0 in55.1 in
Row 2 Legroom35.6 in38.9 in
Cargo Volume15.9 ft316.7 ft3

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Option Package Details
Kia Optima SX

Premium Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Upgraded stability control0No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Rear reading lights0No
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Surround sound250Yes
Heated second row seats200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Obstacle detection, rear250Yes
Total Requested255051%
Total Not Requested245049%

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