The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,795 Kia Optima SX | ||||
Difference: $6,480 | ||||
Lowest Total Invoice: $32,335 Kia Optima SX | ||||
Difference: $5,402 | ||||
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Model Year | 2018 | 2018 | 2018 | 2009 |
Model | Optima | Optima | Optima | G |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | G37 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,990 | $35,210 | $30,500 | $33,250 |
Base Invoice | $28,752 | $32,743 | $28,380 | $30,727 |
Technology Package | 5,000 | 5,250 | 3,000 | 1,100 |
Cargo net | 50 | 50 | 50 | 60 |
Cargo mat | 95 | 95 | 105 | |
Universal garage door opener | 350 | 350 | 350 | |
Premium Package | 2,500 | |||
Journey Package | 450 | |||
Navigation Package | 2,150 | |||
Rear air vents | 0 | |||
Aerodynamic Package | 845 | |||
Technology Package | 4,618 | 4,831 | 2,727 | 948 |
Cargo net | 42 | 42 | 42 | 46 |
Cargo mat | 78 | 78 | 79 | |
Universal garage door opener | 291 | 291 | 291 | |
Premium Package | 2,155 | |||
Journey Package | 413 | |||
Navigation Package | 1,853 | |||
Rear air vents | 0 | |||
Aerodynamic Package | 701 | |||
Options (change) | 5,495 | 5,745 | 3,400 | 7,210 |
Options (change) | 5,029 | 5,242 | 3,060 | 6,195 |
Destination | 895 | 895 | 895 | 815 |
Gas Tax | 0 | -4,919 | 0 | 0 |
Total Price | $37,380 | $36,931 | $34,795 | $41,275 |
Total Invoice | $34,676 | $33,961 | $32,335 | $37,737 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $9,950 | ||||
TrueDelta Adjusted Invoice Difference: $8,627 | ||||
Model Year | 2018 | 2018 | 2018 | 2009 |
Model | Optima | Optima | Optima | G |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | G37 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 328hp V6 |
Transmission | T6 | T6 | T6 | T7 |
Drivetrain | FWD | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 630, 10 | 374, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 225/55-17 |
Total Price | $37,380 | $36,931 | $34,795 | $41,275 |
Adjustments for Features | -3,245 | -2,945 | -3,470 | 0 |
Feature-Adjusted Total Price | $34,135 | $33,986 | $31,325 | $41,275 |
Cost Above Minimum | $2,810 | $2,661 | $0 | $0 |
Total Invoice | $34,676 | $33,961 | $32,335 | $37,737 |
Adjustments for Features | -3,010 | -2,708 | -3,225 | 0 |
Feature-Adjusted Total Invoice | $31,666 | $31,253 | $29,110 | $37,737 |
Cost Above Minimum | $2,556 | $2,143 | $0 | $0 |
Model Year | 2018 | 2018 | 2018 | 2009 |
Model | Optima | Optima | Optima | G |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | G37 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
7-speed manually-shiftable automatic | $1200 | |||
FWD | $0 | $0 | $0 | |
RWD | $0 | |||
Accessories | ||||
Adaptive cruise control | $600 | |||
Adaptive cruise control, all-speed | $850 | $850 | $850 | |
Heated steering wheel | $100 | $100 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | |
Remote window/roof operation | $15 | |||
Sunshades, second row | $125 | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Automatic braking, high-speed or partial | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | |
Knee airbag, driver | $75 | $75 | $75 | |
Lane departure warning | $200 | $200 | $200 | |
Obstacle detection, rear | $250 | $250 | $250 | |
Radar- or camera-based collision preparation system | $0 | |||
Rollover sensor | $50 | $50 | $50 | |
Temporary spare tire | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Rear seat pass-through | $100 | |||
Engine / Motor | ||||
10 kWh battery pack | $0 | |||
3.3 kW onboard charger | $0 | |||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | ||
Self-repairing paint | $0 | |||
Sunroof | $900 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
CD player | $125 | |||
HD radio | $50 | $50 | $50 | |
iPod integration | $100 | |||
Media drive | $15 | |||
MP3-compatible player | $50 | |||
SD Card slot | $25 | |||
SMS text-to-speech reader | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | |||
Approach detection | $25 | $25 | $25 | |
Auto-dimming headlights | $200 | $200 | $200 | |
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | ||
Fog lights | $125 | $125 | ||
Interior ambient lighting | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | $25 | ||
LED headlights | $1000 | $1000 | $1000 | |
Power-folding mirrors | $50 | |||
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||
Folding second row seats | $300 | $300 | ||
Heated second row seats | $200 | $200 | ||
Leather door panel trim | $250 | |||
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power lumbar adjuster, driver seat | $100 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $8,650 | $8,350 | $8,875 | $5,405 |
Value of Feature Adjustments | $3,245 | $2,945 | $3,470 | $0 |
Value of Feature Adjustments | -3,010 | -2,708 | -3,225 | 0 |
Model Year | 2018 | 2009 |
Model | Optima | G |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 112.2 in |
Length | 191.1 in | 187.0 in |
Width | 73.2 in | 69.8 in |
Height | 57.7 in | 57.2 in |
Curb Weight | 3,220 lb. | 3,582 lb. |
Fuel Capacity | 18.5 gal. | 20.0 gal. |
Row 1 Headroom | 39.8 in | 40.5 in |
Row 1 Shoulder Room | 58.1 in | 55.6 in |
Row 1 Hip Room | 56.0 in | 55.1 in |
Row 1 Legroom | 45.5 in | 43.9 in |
Row 2 Headroom | 37.8 in | 37.7 in |
Row 2 Shoulder Room | 56.4 in | 55.2 in |
Row 2 Hip Room | 56.0 in | 53.7 in |
Row 2 Legroom | 35.6 in | 34.7 in |
Cargo Volume | 15.9 ft3 | 13.5 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | No |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 850 | 14% |
Total Not Requested | 5125 | 86% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | No |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 700 | 12% |
Total Not Requested | 5125 | 88% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Total Requested | 1175 | 38% |
Total Not Requested | 1900 | 62% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Bose, 374W, 10 speakers (with subwoofer) | 350 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
Power lumbar adjuster, driver seat | 50 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Memory system, driver seat | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
Compass | 0 | No |
Surround sound | 250 | Yes |
iPod integration | 100 | Yes |
Total Requested | 2075 | 82% |
Total Not Requested | 450 | 18% |
Journey Package | ||
Feature | Value | Requested? |
CD changer, in-dash | 200 | No |
Automatic headlights | 125 | Yes |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 450 | 69% |
Total Not Requested | 200 | 31% |
Technology Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Forward collision alert | 200 | Yes |
Total Requested | 800 | 100% |
Total Not Requested | 0 | 0% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
SD Card slot | 25 | No |
Total Requested | 925 | 96% |
Total Not Requested | 40 | 4% |
Aerodynamic Package | ||
Feature | Value | Requested? |
Rear spoiler | 200 | Yes |
Sport front fascia (optional) | 0 | No |
Total Requested | 200 | 100% |
Total Not Requested | 0 | 0% |