The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,950 Kia Optima SX Turbo | ||||
Difference: $8,105 | ||||
Lowest Total Invoice: $31,793 Kia Optima SX Turbo | ||||
Difference: $7,329 | ||||
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Model Year | 2014 | 2014 | 2018 | 2018 |
Model | Optima | Optima | QX30 | QX30 |
Trim | SX Turbo | SX Limited Turbo | Premium | Sport |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $27,500 | $35,300 | $35,300 | $38,500 |
Base Invoice | $25,763 | $32,963 | $32,829 | $35,805 |
Premium Package | 3,300 | |||
Technology Package | 2,300 | 2,200 | 1,200 | |
Cargo net | 50 | 50 | ||
Cargo Package | 170 | 170 | ||
LED Package | 1,000 | 1,000 | ||
Panoramic sunroof | 0 | 0 | ||
Navigation Package | 1,850 | 0 | ||
Roof rails | 0 | |||
Illuminated door sill trim plates | 540 | 540 | ||
Leather Package | 1,500 | |||
Premium Package | 3,059 | |||
Technology Package | 2,129 | 2,046 | 1,116 | |
Cargo net | 42 | 42 | ||
Cargo Package | 131 | 131 | ||
LED Package | 930 | 930 | ||
Panoramic sunroof | 0 | 0 | ||
Navigation Package | 1,720 | 0 | ||
Roof rails | 0 | |||
Illuminated door sill trim plates | 471 | 471 | ||
Leather Package | 1,395 | |||
Options (change) | 5,650 | 50 | 5,760 | 4,410 |
Options (change) | 5,230 | 42 | 5,298 | 4,043 |
Destination | 800 | 800 | 995 | 995 |
Total Price | $33,950 | $36,150 | $42,055 | $43,905 |
Total Invoice | $31,793 | $33,805 | $39,122 | $40,843 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | ||||
TrueDelta Adjusted Price Difference: $3,435 | ||||
TrueDelta Adjusted Invoice Difference: $2,985 | ||||
Model Year | 2014 | 2014 | 2018 | 2018 |
Model | Optima | Optima | QX30 | QX30 |
Trim | SX Turbo | SX Limited Turbo | Premium | Sport |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 274hp I4 | 274hp I4 | 208hp I4 | 208hp I4 |
Transmission | T6 | T6 | S7 | S7 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 20/31 MPG | 20/31 MPG | 24/33 MPG | 24/33 MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | ?, 10 | ?, 10 |
Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 235/50-18 | 235/45-19 |
Total Price | $33,950 | $36,150 | $42,055 | $43,905 |
Adjustments for Features | 0 | -1,350 | -4,670 | -5,145 |
Feature-Adjusted Total Price | $33,950 | $34,800 | $37,385 | $38,760 |
Cost Above Minimum | $0 | $850 | $0 | $1,375 |
Total Invoice | $31,793 | $33,805 | $39,122 | $40,843 |
Adjustments for Features | 0 | -1,262 | -4,344 | -4,786 |
Feature-Adjusted Total Invoice | $31,793 | $32,543 | $34,778 | $36,057 |
Cost Above Minimum | $0 | $750 | $0 | $1,279 |
Model Year | 2014 | 2014 | 2018 | 2018 |
Model | Optima | Optima | QX30 | QX30 |
Trim | SX Turbo | SX Limited Turbo | Premium | Sport |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
7-speed automated manual | $1200 | $1200 | ||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Adaptive cruise control, all-speed | $850 | $850 | ||
Cruise control | $150 | $150 | ||
Electronic engine sound enhancement | $0 | $0 | ||
Heated steering wheel | $100 | |||
Remote window/roof operation | $15 | $15 | ||
Semi-automated parking system | $500 | $500 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Around view cameras | $500 | $500 | ||
Automatic braking, high-speed or partial | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Forward collision warning | $200 | $200 | ||
Hill descent control | $250 | $250 | ||
Knee airbag, driver | $75 | $75 | ||
Knee airbag, passenger | $75 | $75 | ||
Lane departure warning | $200 | $200 | ||
Moving object detection, front | $25 | $25 | ||
Moving object detection, rear | $25 | $25 | ||
Obstacle detection, front | $150 | $150 | ||
Rearview camera | $200 | $200 | ||
Rollover sensor | $50 | $50 | ||
Tires, run-flat | $150 | $150 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | ||
Cargo cover | $75 | $75 | ||
Cargo mat | $40 | $40 | ||
Rear seat pass-through | $100 | $100 | ||
Roof rails | $250 | |||
Storage compartment under front seat(s) | $50 | $50 | ||
Climate Control | ||||
Heated windshield washer nozzles | $15 | $15 | ||
Ionizing air filtration | $50 | $50 | ||
Rain-sensing wipers | $175 | $175 | ||
Rear wiper | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Black grille (optional) | $0 | |||
Body kit | $0 | $0 | ||
Deep-tinted rear windows | $275 | $275 | ||
Laminated front side windows | $200 | $200 | ||
Painted brake calipers (optional) | $0 | |||
Rear spoiler | $200 | $200 | $200 | |
Wheel-lip moldings | $75 | $75 | ||
Infotainment | ||||
Aux input | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | ||
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Traffic + travel information | $25 | $25 | ||
Traffic information | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming headlights | $200 | $200 | ||
Compass | $0 | $0 | ||
LED headlights | $1000 | $1000 | ||
Speaker lights | $100 | $100 | ||
Steering-linked headlights | $150 | $150 | ||
Turn signals on or near mirrors | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Floor mats | $75 | $75 | ||
Heated second row seats | $200 | $200 | ||
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Metal pedals | $75 | $75 | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Synthetic suede headliner | $650 | |||
Upholstered instrument cluster hood, leather | $200 | $200 | ||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | ||
Sport suspension (upgrade) | $0 | $0 | $0 | |
Wheels, dark finish | $0 | |||
Total Value of Features | $4,300 | $5,650 | $8,970 | $9,445 |
Value of Feature Adjustments | $0 | $1,350 | $4,670 | $5,145 |
Value of Feature Adjustments | 0 | -1,262 | -4,344 | -4,786 |
Model Year | 2014 | 2018 |
Model | Optima | QX30 |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 106.3 in |
Length | 190.7 in | 174.2 in |
Width | 72.1 in | 71.1 in |
Height | 57.9 in | 58.9 in |
Curb Weight | 3,468 lb. | 3,280 lb. |
Fuel Capacity | 18.5 gal. | 13.2 gal. |
Row 1 Headroom | 40.0 in | 38.4 in |
Row 1 Shoulder Room | 57.3 in | 54.8 in |
Row 1 Hip Room | 54.7 in | 52.1 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.6 in | 37.5 in |
Row 2 Shoulder Room | 55.7 in | 53.1 in |
Row 2 Hip Room | 54.5 in | 49.0 in |
Row 2 Legroom | 34.7 in | 33.5 in |
Cargo Volume, Minimum | 15.4 ft3 | 19.2 ft3 |
Cargo Volume, Maximum | 15.4 | 34.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 2150 | 66% |
Total Not Requested | 1125 | 34% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 1175 | 92% |
Total Not Requested | 100 | 8% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | No |
First-aid kit | 15 | No |
Total Requested | 40 | 42% |
Total Not Requested | 55 | 58% |
LED Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | No |
Interior ambient lighting | 150 | Yes |
LED headlights | 1000 | No |
Total Requested | 150 | 12% |
Total Not Requested | 1150 | 88% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Telematics service, such as OnStar | 200 | No |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 925 | 71% |
Total Not Requested | 375 | 29% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Blind spot warning system | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Moving object detection, rear | 25 | No |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | No |
Moving object detection, front | 25 | No |
Total Requested | 200 | 8% |
Total Not Requested | 2350 | 92% |
Leather Package | ||
Feature | Value | Requested? |
Dark-colored headliner (optional) | 0 | No |
Synthetic suede headliner | 650 | No |
Interior lights, additional | 0 | No |
Upholstered instrument cluster hood, leather | 200 | No |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Storage compartment under front seat(s) | 50 | No |
Total Requested | 1100 | 55% |
Total Not Requested | 900 | 45% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 675 | 75% |
Total Not Requested | 225 | 25% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | No |
First-aid kit | 15 | No |
Total Requested | 40 | 42% |
Total Not Requested | 55 | 58% |
LED Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | No |
Interior ambient lighting | 150 | Yes |
LED headlights | 1000 | No |
Total Requested | 150 | 12% |
Total Not Requested | 1150 | 88% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Blind spot warning system | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Total Requested | 200 | 12% |
Total Not Requested | 1500 | 88% |