The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,795 Kia Optima SX | |||||
Difference: $22,600 | |||||
Lowest Total Invoice: $32,335 Kia Optima SX | |||||
Difference: $21,112 | |||||
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Model Year | 2018 | 2018 | 2018 | 2014 | 2014 |
Model | Optima | Optima | Optima | QX70 | QX70 |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | 3.7 | 5.0 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $30,990 | $35,210 | $30,500 | $45,850 | $62,400 |
Base Invoice | $28,752 | $32,743 | $28,380 | $42,641 | $58,032 |
Technology Package | 5,000 | 5,250 | 3,000 | 2,950 | |
Universal garage door opener | 350 | 350 | 350 | ||
Cargo net | 50 | 50 | 50 | ||
Premium Package | 4,300 | ||||
Deluxe Touring Package | 3,300 | ||||
Technology Package | 4,618 | 4,831 | 2,727 | 2,743 | |
Universal garage door opener | 291 | 291 | 291 | ||
Cargo net | 42 | 42 | 42 | ||
Premium Package | 3,999 | ||||
Deluxe Touring Package | 3,069 | ||||
Options (change) | 5,400 | 5,650 | 3,400 | 10,550 | 0 |
Options (change) | 4,951 | 5,164 | 3,060 | 9,811 | 0 |
Destination | 895 | 895 | 895 | 995 | 995 |
Gas Tax | 0 | -4,919 | 0 | 0 | 0 |
Total Price | $37,285 | $36,836 | $34,795 | $57,395 | $63,395 |
Total Invoice | $34,598 | $33,883 | $32,335 | $53,447 | $59,027 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $22,660 | |||||
TrueDelta Adjusted Invoice Difference: $21,167 | |||||
Model Year | 2018 | 2018 | 2018 | 2014 | 2014 |
Model | Optima | Optima | Optima | QX70 | QX70 |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | 3.7 | 5.0 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 325hp V6 | 390hp V8 |
Transmission | T6 | T6 | T6 | T7 | T7 |
Drivetrain | FWD | FWD | FWD | RWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 630, 10 | 300, 11 | 300, 11 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 265/50-20 | 265/45-21 |
Total Price | $37,285 | $36,836 | $34,795 | $57,395 | $63,395 |
Adjustments for Features | -300 | 0 | -565 | -505 | -805 |
Feature-Adjusted Total Price | $36,985 | $36,836 | $34,230 | $56,890 | $62,590 |
Cost Above Minimum | $2,755 | $2,606 | $0 | $0 | $5,700 |
Total Invoice | $34,598 | $33,883 | $32,335 | $53,447 | $59,027 |
Adjustments for Features | -278 | 0 | -525 | -470 | -750 |
Feature-Adjusted Total Invoice | $34,320 | $33,883 | $31,810 | $52,977 | $58,277 |
Cost Above Minimum | $2,510 | $2,073 | $0 | $0 | $5,300 |
Model Year | 2018 | 2018 | 2018 | 2014 | 2014 |
Model | Optima | Optima | Optima | QX70 | QX70 |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | 3.7 | 5.0 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
7-speed manually-shiftable automatic | $1200 | $1200 | |||
FWD | $0 | $0 | $0 | ||
RWD | $0 | ||||
AWD | $1700 | ||||
Accessories | |||||
Adaptive cruise control, all-speed | $850 | $850 | $850 | $850 | |
Cruise control | $150 | ||||
Heated steering wheel | $100 | $100 | |||
Power liftgate | $350 | $350 | |||
Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
Remote window/roof operation | $15 | $15 | |||
Sunshades, second row | $125 | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Around view cameras | $500 | $500 | |||
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | ||
Blind spot warning system | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | ||
Forward collision warning | $200 | $200 | $200 | $200 | |
Knee airbag, driver | $75 | $75 | $75 | ||
Lane departure prevention | $150 | ||||
Lane departure warning | $200 | $200 | $200 | $200 | |
Obstacle detection, front | $150 | $150 | |||
Radar- or camera-based collision preparation system | $0 | ||||
Rearview camera | $200 | $200 | $200 | ||
Temporary spare tire | $150 | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Aluminum roof rails | $250 | $250 | |||
Cargo cover | $75 | $75 | |||
Cargo mat | $40 | ||||
Climate Control | |||||
Automatic air recirculation | $100 | ||||
Ionizing air filtration | $50 | ||||
Rain-sensing wipers | $175 | ||||
Rear wiper | $175 | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | $75 | |
Drivetrain | |||||
Lockable center differential | $150 | ||||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bodyside cladding (gray/black) | $250 | $250 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | |||
Laminated front side windows | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | ||||
Sunroof | $900 | $900 | |||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | ||
CD player | $125 | $125 | |||
Concierge Services - 4 year subscription | $200 | $200 | |||
DVD-compatible player | $0 | $0 | |||
HD radio | $50 | $50 | $50 | ||
Media drive | $15 | $15 | |||
MP3-compatible player | $50 | $50 | |||
SMS text-to-speech reader | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | ||
Traffic + travel information | $25 | $25 | |||
Traffic information | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | ||
Instruments, Lights, and Mirrors | |||||
Analog clock | $25 | $25 | |||
Approach detection | $25 | $25 | $25 | ||
Auto-dimming headlights | $200 | $200 | $200 | ||
Compass | $0 | $0 | $0 | ||
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | $125 | $125 | ||
Interior ambient lighting | $150 | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Door sill trim plates | $100 | $100 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | |||
Manual recliner, second row seats | $75 | $75 | |||
Metal pedals | $75 | $75 | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Wood trim | $300 | $300 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | ||||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $8,900 | $8,600 | $9,165 | $9,105 | $9,405 |
Value of Feature Adjustments | $300 | $0 | $565 | $505 | $805 |
Value of Feature Adjustments | -278 | 0 | -525 | -470 | -750 |
Model Year | 2018 | 2014 |
Model | Optima | QX70 |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 113.6 in |
Length | 191.1 in | 191.3 in |
Width | 73.2 in | 75.9 in |
Height | 57.7 in | 65.0 in |
Curb Weight | 3,220 lb. | 4,095 lb. |
Fuel Capacity | 18.5 gal. | 23.8 gal. |
Row 1 Headroom | 39.8 in | 39.3 in |
Row 1 Shoulder Room | 58.1 in | 57.3 in |
Row 1 Hip Room | 56.0 in | 54.9 in |
Row 1 Legroom | 45.5 in | 44.7 in |
Row 2 Headroom | 37.8 in | 38.5 in |
Row 2 Shoulder Room | 56.4 in | 57.4 in |
Row 2 Hip Room | 56.0 in | 54.2 in |
Row 2 Legroom | 35.6 in | 34.6 in |
Cargo Volume, Minimum | 15.9 ft3 | 24.8 ft3 |
Cargo Volume, Maximum | 15.9 | 62.0 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 2500 | 42% |
Total Not Requested | 3475 | 58% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 2350 | 40% |
Total Not Requested | 3475 | 60% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Total Requested | 2025 | 66% |
Total Not Requested | 1050 | 34% |
Technology Package | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Steering-linked headlights | 150 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Lane departure prevention system | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 1450 | 85% |
Total Not Requested | 250 | 15% |
Premium Package | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Memory system, driver seat | 200 | Yes |
Cargo net | 40 | Yes |
Mirror tilt-down in reverse | 25 | No |
Aluminum roof rails | 250 | No |
Navigation system | 600 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 10 | No |
Around view cameras | 300 | No |
Traffic + travel information | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 1215 | 59% |
Total Not Requested | 860 | 41% |
Deluxe Touring Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Wood trim | 300 | No |
Cooled or ventilated front seats | 300 | Yes |
Cargo cover | 75 | No |
Metal pedals | 75 | Yes |
265/50VR20 tires | 400 | No |
Total Requested | 375 | 33% |
Total Not Requested | 775 | 67% |