

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,470 Jeep Liberty Sport | ||||
Difference: $2,230 | ||||
Lowest Total Invoice: $26,514 Jeep Liberty Sport | ||||
Difference: $1,124 | ||||
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Model Year | 2018 | 2018 | 2012 | 2012 |
Model | Optima | Optima | Liberty | Liberty |
Trim | EX | SX | Sport | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $25,600 | $30,500 | $23,395 | $26,760 |
Base Invoice | $23,902 | $28,380 | $22,722 | $25,852 |
Universal garage door opener | 350 | 350 | ||
Premium Package | 2,300 | |||
Cargo tray | 80 | 80 | ||
Cargo net | 50 | 50 | ||
Remote start | 425 | 425 | ||
Latitude Edition | 1,700 | |||
Obstacle detection, rear | 250 | 250 | ||
Large canvas sunroof | 1,200 | 1,200 | ||
Comfort / Convenience Group | 595 | |||
Universal garage door opener | 291 | 291 | ||
Premium Package | 2,088 | |||
Cargo tray | 67 | 67 | ||
Cargo net | 42 | 42 | ||
Remote start | 353 | 353 | ||
Latitude Edition | 1,547 | |||
Obstacle detection, rear | 228 | 228 | ||
Large canvas sunroof | 1,092 | 1,092 | ||
Comfort / Convenience Group | 541 | |||
Options (change) | 3,205 | 905 | 3,150 | 2,045 |
Options (change) | 2,841 | 753 | 2,867 | 1,861 |
Destination | 895 | 895 | 925 | 925 |
Total Price | $29,700 | $32,300 | $27,470 | $29,730 |
Total Invoice | $27,638 | $30,028 | $26,514 | $28,638 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $230 | ||||
TrueDelta Adjusted Invoice Difference: $1,165 | ||||
Model Year | 2018 | 2018 | 2012 | 2012 |
Model | Optima | Optima | Liberty | Liberty |
Trim | EX | SX | Sport | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 185hp I4 | 245hp I4 | 210hp V6 | 210hp V6 |
Transmission | T6 | T6 | A4 | A4 |
Drivetrain | FWD | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 6 | 368, 9 |
Tire (rear if not all the same) | 215/55-17 | 235/45-18 | 235/60-18 | 235/65-17 |
Total Price | $29,700 | $32,300 | $27,470 | $29,730 |
Adjustments for Features | -2,460 | -4,260 | 0 | -250 |
Feature-Adjusted Total Price | $27,240 | $28,040 | $27,470 | $29,480 |
Cost Above Minimum | $0 | $800 | $0 | $2,010 |
Total Invoice | $27,638 | $30,028 | $26,514 | $28,638 |
Adjustments for Features | -2,289 | -3,960 | 0 | -241 |
Feature-Adjusted Total Invoice | $25,349 | $26,068 | $26,514 | $28,397 |
Cost Above Minimum | $0 | $719 | $0 | $1,883 |
Model Year | 2018 | 2018 | 2012 | 2012 |
Model | Optima | Optima | Liberty | Liberty |
Trim | EX | SX | Sport | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
4-speed automatic | $800 | $800 | ||
FWD | $0 | $0 | ||
RWD | $0 | $0 | ||
Accessories | ||||
Proximity key | $250 | $250 | ||
Proximity trunk or liftgate opener | $125 | $125 | ||
Remote start | $150 | $150 | $150 | |
Remote window/roof operation | $15 | $15 | ||
Tilt steering wheel, manual | $150 | $150 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Front side airbags | $350 | $350 | ||
Full-size spare tire | $225 | $225 | ||
Knee airbag, driver | $75 | $75 | ||
Rearview camera | $200 | $200 | ||
Temporary spare tire | $150 | |||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Cargo cover | $75 | $75 | ||
Cargo mat | $40 | $40 | ||
Liftglass or two-piece tailgate | $150 | $150 | ||
Overhead sunglass holder | $25 | $25 | ||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | ||
Rear air vents | $100 | $100 | ||
Rear wiper | $175 | $175 | ||
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Bodyside moldings | $75 | $75 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||
Laminated front side windows | $200 | $200 | ||
Large canvas sunroof | $1200 | $1200 | ||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | ||
Rear spoiler | $200 | |||
Wheel-lip moldings | $75 | $75 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
CD player | $125 | $125 | ||
MP3-compatible player | $50 | $50 | ||
Satellite radio | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | ||
SMS text-to-speech reader | $25 | $25 | ||
USB port | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | ||
Fog lights | $125 | $125 | $125 | |
Interior ambient lighting | $150 | $150 | ||
LED headlights | $1000 | |||
Power-folding mirrors | $50 | $50 | ||
Steering-linked headlights | $150 | |||
Trip computer | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | ||
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | ||
Cooled or ventilated front seats | $300 | $300 | ||
Folding passenger seat | $150 | $150 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Manual recliner, second row seats | $75 | $75 | ||
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | ||
Chrome-clad alloy wheels | $600 | |||
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $7,140 | $8,940 | $4,680 | $4,930 |
Value of Feature Adjustments | $2,460 | $4,260 | $0 | $250 |
Value of Feature Adjustments | -2,289 | -3,960 | 0 | -241 |
Model Year | 2018 | 2012 |
Model | Optima | Liberty |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 106.1 in |
Length | 191.1 in | 176.9 in |
Width | 73.2 in | 72.4 in |
Height | 57.7 in | 72.1 in |
Curb Weight | 3,220 lb. | 4,031 lb. |
Fuel Capacity | 18.5 gal. | 19.5 gal. |
Row 1 Headroom | 39.8 in | 40.4 in |
Row 1 Shoulder Room | 58.1 in | 56.8 in |
Row 1 Hip Room | 56.0 in | 52.7 in |
Row 1 Legroom | 45.5 in | 40.8 in |
Row 2 Headroom | 37.8 in | 40.3 in |
Row 2 Shoulder Room | 56.4 in | 56.6 in |
Row 2 Hip Room | 56.0 in | 52.7 in |
Row 2 Legroom | 35.6 in | 38.8 in |
Cargo Volume, Minimum | 15.9 ft3 | 31.5 ft3 |
Cargo Volume, Maximum | 15.9 | 64.2 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Total Requested | 250 | 11% |
Total Not Requested | 2000 | 89% |
Latitude Edition | ||
Feature | Value | Requested? |
235/60R18 tires | 400 | No |
Chrome-clad alloy wheels | 250 | No |
Cargo cover | 75 | No |
Additional chrome trim | 0 | No |
Full-size spare tire | 225 | No |
Remote window/roof operation | 15 | No |
Fog lights | 125 | Yes |
Deep-tinted rear windows | 275 | No |
Roof rails | 250 | No |
Leather-wrapped steering wheel | 150 | Yes |
Alarm | 100 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Outside temperature display | 50 | Yes |
Compass | 0 | Yes |
Bluetooth audio streaming | 25 | Yes |
Memory system, driver seat | 200 | Yes |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 2400 | 60% |
Total Not Requested | 1590 | 40% |
Comfort / Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Remote start | 150 | Yes |
Total Requested | 350 | 100% |
Total Not Requested | 0 | 0% |