The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,335 2007 Kia Optima EX | ||||||
Difference: $3,965 | ||||||
Lowest Total Invoice: $20,720 2007 Kia Optima EX | ||||||
Difference: $3,957 | ||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Optima |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $19,395 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $18,045 |
Premium Package | 3,300 | 3,300 | ||||
Panoramic sunroof | 1,500 | |||||
Convenience Package | 700 | |||||
Leather seating surfaces | 600 | |||||
Rear spoiler | 200 | |||||
Sunroof | 800 | |||||
Premium Package | 3,059 | 3,059 | ||||
Panoramic sunroof | 1,395 | |||||
Convenience Package | 625 | |||||
Leather seating surfaces | 535 | |||||
Rear spoiler | 160 | |||||
Sunroof | 715 | |||||
Options (change) | 3,300 | 1,500 | 0 | 3,300 | 0 | 2,300 |
Options (change) | 3,059 | 1,395 | 0 | 3,059 | 0 | 2,035 |
Destination | 800 | 800 | 800 | 800 | 800 | 640 |
Total Price | $28,050 | $34,295 | $26,300 | $31,600 | $36,100 | $22,335 |
Total Invoice | $26,288 | $31,865 | $24,677 | $29,622 | $33,763 | $20,720 |
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Lowest Adjusted Price and Invoice: 2007 Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $2,465 | ||||||
TrueDelta Adjusted Invoice Difference: $2,522 | ||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Optima |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 161hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | T5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 6 | ?, 8 | ?, 8 | 360, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 205/60-16 |
Total Price | $28,050 | $34,295 | $26,300 | $31,600 | $36,100 | $22,335 |
Adjustments for Features | -3,250 | -4,925 | -525 | -4,150 | -6,025 | 0 |
Feature-Adjusted Total Price | $24,800 | $29,370 | $25,775 | $27,450 | $30,075 | $22,335 |
Cost Above Minimum | $0 | $4,570 | $975 | $2,650 | $5,275 | $0 |
Total Invoice | $26,288 | $31,865 | $24,677 | $29,622 | $33,763 | $20,720 |
Adjustments for Features | -3,046 | -4,576 | -493 | -3,890 | -5,635 | 0 |
Feature-Adjusted Total Invoice | $23,242 | $27,289 | $24,184 | $25,732 | $28,128 | $20,720 |
Cost Above Minimum | $0 | $4,047 | $942 | $2,490 | $4,886 | $0 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Optima |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
5-speed manually-shiftable automatic | $1000 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Power-adjustable pedals | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Sunshade, rear | $125 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | ||
Antilock brakes (ABS) | $400 | $400 | $400 | $400 | $400 | |
Blind spot warning system | $200 | |||||
Brake assist | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | |||||
Obstacle detection, rear | $250 | |||||
Rearview camera | $200 | $200 | $200 | $200 | ||
Stability control | $400 | $400 | $400 | $400 | $400 | |
Traction control | $100 | $100 | $100 | $100 | $100 | |
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Rear seat pass-through | $100 | |||||
Climate Control | ||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | ||
Aux input | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
Cassette player | $50 | |||||
CD changer, in-dash | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
HD radio | $50 | $50 | $50 | $50 | ||
Navigation system | $600 | $600 | ||||
Satellite radio | $200 | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | ||||
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | ||||
Instruments, Lights, and Mirrors | ||||||
Compass | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||||
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | $200 | $200 | |
Heated second row seats | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | ||||
Polished alloy wheels | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $7,375 | $9,050 | $4,650 | $8,275 | $10,150 | $4,125 |
Value of Feature Adjustments | $3,250 | $4,925 | $525 | $4,150 | $6,025 | $0 |
Value of Feature Adjustments | -3,046 | -4,576 | -493 | -3,890 | -5,635 | 0 |
Model Year | 2014 | 2007 |
Model | Optima | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.0 in | 107.1 in |
Length | 190.7 in | 186.4 in |
Width | 72.1 in | 71.1 in |
Height | 57.9 in | 58.3 in |
Curb Weight | 3,238 lb. | 3,143 lb. |
Fuel Capacity | 18.5 gal. | 17.0 gal. |
Row 1 Headroom | 40.0 in | 39.8 in |
Row 1 Shoulder Room | 57.3 in | 57.1 in |
Row 1 Hip Room | 54.7 in | 54.5 in |
Row 1 Legroom | 45.5 in | 43.7 in |
Row 2 Headroom | 37.6 in | 38.0 in |
Row 2 Shoulder Room | 55.7 in | 56.3 in |
Row 2 Hip Room | 54.5 in | 54.7 in |
Row 2 Legroom | 34.7 in | 37.8 in |
Cargo Volume | 15.4 ft3 | 14.8 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 400 | 12% |
Total Not Requested | 2975 | 88% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 400 | 12% |
Total Not Requested | 2875 | 88% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 62% |
Total Not Requested | 250 | 38% |