2020 Kia Optima Kia Optima 2020 2010 Kia Optima Kia Optima 2010

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2020 Kia Optima vs. 2010 Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2020 Kia Optima vs. 2010 Kia Optima Invoice Comparison

Lowest Total Price: $24,090

2010 Kia Optima EX   
Difference: $6,930

Calculate Payments

  Down Payment Interest Rate Term
Model Year20202020202020202010
ModelOptimaOptimaOptimaOptimaOptima
TrimEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $27,190 $29,310 $36,090 $32,190 $20,995
Premium Package 2,300       2,200
Universal garage door opener 350 350 350 350  
Paint, special white 395 395 395 0 200
Premium Package 2,088       1,960
Universal garage door opener 291 291 291 291  
Paint, special white 362 362 362 0 180
Options (change) 3,045 745 745 350 2,400
Options (change) 2,741 653 653 291 2,140
Destination 965 965 965 965 695
Gas Tax 0 0 -4,919 0 0
Total Price $31,200 $31,020 $32,881 $33,505 $24,090

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: 2020 Kia Optima vs. 2010 Kia Optima

Lowest Adjusted Price: 2010 Kia Optima EX
Lowest Adjusted Invoice: 2020 Kia Optima Plug-in Hybrid EX
TrueDelta Adjusted Price Difference: $4,395
TrueDelta Adjusted Invoice Difference: $25,681
Model Year20202020202020202010
ModelOptimaOptimaOptimaOptimaOptima
TrimEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine178hp I4154hp I4 H154hp I4 PiH245hp I4175hp I4
TransmissionS7T6T6T6T5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6630, 10630, 10?, 6360, 7
Tire (rear if not all the same)215/55-17215/55-17215/55-17235/45-18215/50-17
Total Price$31,200$31,020$32,881$33,505$24,090
Adjustments for Features-2,715-1,050-750-4,4150
Feature-Adjusted Total Price$28,485$29,970$32,131$29,090$24,090
Cost Above Minimum$0$1,485$3,646$605$0

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Features Comparison: 2020 Kia Optima vs. 2010 Kia Optima

Model Year20202020202020202010
ModelOptimaOptimaOptimaOptimaOptima
TrimEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
7-speed automated manual$1200    
6-speed manually-shiftable automatic $1100$1100$1100 
5-speed manually-shiftable automatic    $1000
FWD$0$0$0$0$0
Accessories 
Heated steering wheel $100$100  
Power-adjustable pedals    $125
Proximity key$250$250$250$250 
Proximity trunk or liftgate opener$125$125$125$125 
Sunshade, rear    $125
Brakes, Airbags, and Other Safety 
911 assist$25$25$25$25 
Blind spot warning system$200  $200 
Cross-traffic warning, rear$100  $100 
Knee airbag, driver$75$75$75$75 
Obstacle detection, rear$250  $250 
Rearview camera$200$200$200$200 
Rollover sensor$50$50$50$50 
Temporary spare tire   $150$150
Vehicle health reports$0$0$0$0 
Cargo Management 
Cargo mat$40  $40 
Climate Control 
Dual-zone climate control$125$125$125$125 
Rear air vents$100$100$100$100 
Engine / Motor 
10 kWh battery pack  $0  
3.3 kW onboard charger  $0  
Automatic start / stop $150$150  
Exterior 
Active grille shutters $0$0  
Black exterior trim (optional)   $0 
Body kit $0$0  
Bodyside moldings    $75
Bright-finished exhaust tip(s)$25  $25 
Laminated front side windows$200$200$200$200 
Painted brake calipers (optional)   $0 
Panoramic sunroof$1200  $1200 
Rear spoiler   $200 
Sunroof    $900
Infotainment 
Android Auto support$100$100$100$100 
App support$0$0$0$0 
Apple CarPlay support$100$100$100$100 
Bluetooth audio streaming$25$25$25$25 
Bluetooth cell phone link$100$100$100$100 
CD changer, in-dash    $325
HD radio $50$50  
MP3-compatible player    $50
Navigation system $600$600  
SMS text-to-speech reader$25$25$25$25 
Surround sound $250$250  
Traffic information $25$25  
Voice control for external devices$0$0$0$0 
Voice control for nav and audio $100$100  
Instruments, Lights, and Mirrors 
Approach detection$25$25$25$25 
Detailed driving style feedback $100$100  
Fog lights   $125$125
Interior ambient lighting$150  $150$150
Large energy flow and fuel economy display $25$25  
LED headlights   $1000 
Power-folding mirrors$50  $50 
Steering-linked headlights   $150 
Seats and Interior Trim 
Cooled or ventilated front seats$300  $300 
Door sill trim plates    $100
Folding second row seats$300$300 $300$300
Manual height adjuster, passenger seat $50$50  
Manual lumbar adjuster, driver seat    $50
Memory system, driver seat$200$200$200$200 
Metal pedals   $75 
Power 4-way lumbar adjuster, driver seat$150$150$150$150 
Power fore-aft adjuster, passenger seat$100  $100$100
Power height adjuster, passenger seat$100  $100 
Power lumbar adjuster, passenger seat$100  $100 
Power recliner, passenger seat$100  $100$100
Power tilt adjuster, passenger seat$100  $100 
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 $350
Electronic systems calibration selector$200  $200 
Machined alloy wheels   $350 
Performance steering system (optional)   $0 
Sport suspension (upgrade)   $0 
Transmission 
Steering-wheel-mounted transmission controls   $100 
Total Value of Features$6,740$5,075$4,775$8,440$4,025
Value of Feature Adjustments$2,715$1,050$750$4,415$0
Value of Feature Adjustments-322-5575-1660

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Specifications Comparison: 2020 Kia Optima vs. 2010 Kia Optima

Model Year20202010
ModelOptimaOptima
Body4dr Sedan4dr Sedan
Wheelbase110.4 in107.1 in
Length191.1 in189.0 in
Width73.2 in71.1 in
Height57.7 in58.3 in
Curb Weight3,231 lb.3,158 lb.
Fuel Capacity18.5 gal.16.4 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room58.1 in57.1 in
Row 1 Hip Room56.0 in54.5 in
Row 1 Legroom45.5 in43.7 in
Row 2 Headroom37.8 in38.0 in
Row 2 Shoulder Room56.4 in56.3 in
Row 2 Hip Room56.0 in54.7 in
Row 2 Legroom35.6 in37.8 in
Cargo Volume15.9 ft315.0 ft3

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Option Package Details
2020 Kia Optima EX

Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof300No
Interior ambient lighting150Yes
Rear reading lights0No
Total Requested50037%
Total Not Requested85063%

Option Package Details
2010 Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%

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