Kia Optima Kia Optima 2010 Kia Rio Kia Rio 2007

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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $15,190

Kia Rio SX   
Difference: $3,595

Lowest Total Invoice: $14,371

Kia Rio SX   
Difference: $4,039

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  Down Payment Interest Rate Term
Model Year2010201020102007
ModelOptimaOptimaOptimaRio
TrimLXEXSXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $17,995 $20,995 $21,975 $13,495
Base Invoice $17,640 $19,620 $20,370 $12,800
Floor mats 95     70
Power Package       600
Antilock brakes (ABS)       400
Floor mats 75     54
Power Package       535
Antilock brakes (ABS)       357
Options (change) 95 0 0 1,070
Options (change) 75 0 0 946
Destination 695 695 695 625
Total Price $18,785 $21,690 $22,670 $15,190
Total Invoice $18,410 $20,315 $21,065 $14,371

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $2,295
TrueDelta Adjusted Invoice Difference: $2,006
Model Year2010201020102007
ModelOptimaOptimaOptimaRio
TrimLXEXSXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4175hp I4175hp I4110hp I4
TransmissionM5T5T5M5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6
Tire (rear if not all the same)205/60-16205/60-16215/50-17195/55-15
Total Price$18,785$21,690$22,670$15,190
Adjustments for Features0-4,280-4,280-75
Feature-Adjusted Total Price$18,785$17,410$18,390$15,115
Cost Above Minimum$1,375$0$980$0
Total Invoice$18,410$20,315$21,065$14,371
Adjustments for Features0-4,009-3,977-71
Feature-Adjusted Total Invoice$18,410$16,306$17,088$14,300
Cost Above Minimum$2,104$0$782$0

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Features Comparison: Kia Optima vs. Kia Rio

Model Year2010201020102007
ModelOptimaOptimaOptimaRio
TrimLXEXSXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0  $0
5-speed manually-shiftable automatic $1000$1000 
FWD$0$0$0$0
Accessories 
Cruise control $150$150 
Proximity key  $250 
Remote keyless entry $225$225$225
Tilt steering wheel, manual$150  $150
Tilt/telescoping steering wheel, manual $250$250 
Universal garage door opener $100$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0 
Brake assist$50$50$50 
Stability control$400$400$400 
Tire-pressure monitor$75$75$75 
Traction control$100$100$100 
Cargo Management 
Cargo cover   $75
Overhead sunglass holder$25$25$25 
Climate Control 
Automatic climate control, front $200$200 
Interior air filter$0$0$0 
Exterior 
Rear spoiler   $200
Infotainment 
Audio controls on steering wheel $125$125 
Aux input$50$50$50 
MP3-compatible player$50$50$50 
Satellite radio$200$200$200 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150 
Automatic headlights $125$125 
Automatic-off headlights   $25
Compass $0$0 
Fog lights $125$125$125
Illuminated visor mirror, driver $50$50 
Illuminated visor mirror, passenger $50$50 
Outside temperature display $50$50 
Trip computer $150$150 
Turn signals on or near mirrors$25$25$25 
Visor mirror, driver$10  $10
Visor mirror, passenger$10  $10
Seats and Interior Trim 
Aluminum trim  $100 
Center armrest(s), second row$50$50$50 
Leather seating surfaces $900  
Leather-wrapped steering wheel $150$150$150
Manual height adjuster, driver seat$50  $50
Manual lumbar adjuster, driver seat$50$50$50 
Manual tilt adjuster, driver seat$50  $50
Partial leather seating sufaces  $450 
Power fore-aft adjuster, driver seat $100$100 
Power height adjuster, driver seat $100$100 
Power recliner, driver seat $100$100 
Power tilt adjuster, driver seat $100$100 
Suspension, Wheels, and Tires 
Alloy wheels $350$350$350
Sport suspension (upgrade)  $0 
Transmission 
Steering-wheel-mounted transmission controls  $100 
Total Value of Features$1,345$5,625$5,625$1,420
Value of Feature Adjustments$0$4,280$4,280$75
Value of Feature Adjustments0-4,009-3,977-71

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Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20102007
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase107.1 in98.4 in
Length189.0 in166.9 in
Width71.1 in66.7 in
Height58.3 in57.9 in
Curb Weight3,158 lb.2,366 lb.
Fuel Capacity16.4 gal.11.9 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.1 in53.5 in
Row 1 Hip Room54.5 in50.8 in
Row 1 Legroom43.7 in42.8 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room56.3 in53.1 in
Row 2 Hip Room54.7 in50.0 in
Row 2 Legroom37.8 in34.3 in
Cargo Volume15.0 ft311.9 ft3

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Option Package Details
Kia Rio SX

Antilock brakes (ABS)
FeatureValueRequested?
Antilock brakes (ABS)400Yes
4-wheel disc brakes150Yes
Total Requested550100%
Total Not Requested00%
Power Package
FeatureValueRequested?
Power mirrors125Yes
Heated mirrors25Yes
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Unbranded, 6 speakers350No
Power rear side windows200No
Total Requested90062%
Total Not Requested55038%

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