Kia Optima Kia Optima 2018 Kia Rio Kia Rio 2018

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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $20,450

Kia Rio EX   
Difference: $6,525

Lowest Total Invoice: $19,522

Kia Rio EX   
Difference: $5,675

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  Down Payment Interest Rate Term
Model Year20182018201820182018
ModelOptimaOptimaOptimaOptimaRio
TrimEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $25,600 $30,990 $35,210 $30,500 $18,400
Base Invoice $23,902 $28,752 $32,743 $28,380 $17,627
Universal garage door opener 350 350 350 350 350
Cargo net 50 50 50 50  
Cargo tray 80 80 80 80 80
Cargo mat   95 95   95
Interior trim, special color       0  
Partial leather seating sufaces         500
Floor mats         130
Universal garage door opener 291 291 291 291 291
Cargo net 42 42 42 42  
Cargo tray 67 67 67 67 67
Cargo mat   78 78   78
Interior trim, special color       0  
Partial leather seating sufaces         460
Floor mats         104
Options (change) 480 575 575 480 1,155
Options (change) 400 478 478 400 1,000
Destination 895 895 895 895 895
Gas Tax 0 0 -4,919 0 0
Total Price $26,975 $32,460 $31,761 $31,875 $20,450
Total Invoice $25,197 $30,125 $29,197 $29,675 $19,522

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio EX
TrueDelta Adjusted Price Difference: $2,800
TrueDelta Adjusted Invoice Difference: $2,196
Model Year20182018201820182018
ModelOptimaOptimaOptimaOptimaRio
TrimEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine185hp I4154hp I4 H154hp I4 PiH245hp I4130hp I4
TransmissionT6T6T6T6M6
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6630, 10630, 10?, 6?, 4
Tire (rear if not all the same)215/55-17215/55-17215/55-17235/45-18185/65-15
Total Price$26,975$32,460$31,761$31,875$20,450
Adjustments for Features-3,725-4,300-4,000-7,6250
Feature-Adjusted Total Price$23,250$28,160$27,761$24,250$20,450
Cost Above Minimum$0$4,910$4,511$1,000$0
Total Invoice$25,197$30,125$29,197$29,675$19,522
Adjustments for Features-3,479-3,991-3,677-7,0990
Feature-Adjusted Total Invoice$21,718$26,134$25,520$22,576$19,522
Cost Above Minimum$0$4,416$3,802$858$0

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Features Comparison: Kia Optima vs. Kia Rio

Model Year20182018201820182018
ModelOptimaOptimaOptimaOptimaRio
TrimEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100 
6-speed manual    $150
FWD$0$0$0$0$0
Accessories 
Heated steering wheel $100$100  
Proximity key$250$250$250$250 
Proximity trunk or liftgate opener$125$125$125$125 
Brakes, Airbags, and Other Safety 
Automatic braking, low-speed    $200
Blind spot warning system$200  $200 
Cross-traffic warning, rear$100  $100 
Forward collision warning    $200
Knee airbag, driver$75$75$75$75 
Obstacle detection, rear$250  $250 
Pedestrian detection    $50
Rollover sensor$50$50$50$50 
Temporary spare tire   $150$150
Climate Control 
Automatic climate control, front$200$200$200$200 
Dual-zone climate control$125$125$125$125 
Interior air filter$0$0$0$0 
Rear air vents$100$100$100$100 
Engine / Motor 
10 kWh battery pack  $0  
3.3 kW onboard charger  $0  
Automatic start / stop $150$150  
Exterior 
Active grille shutters $0$0  
Black exterior trim (optional)   $0 
Body kit $0$0  
Bright-finished exhaust tip(s)$25  $25 
Laminated front side windows$200$200$200$200 
Painted brake calipers (optional)   $0 
Panoramic sunroof   $1200 
Rear spoiler   $200 
Infotainment 
HD radio $50$50  
Navigation system $600$600  
Rear seat USB outlets (optional)    $0
Surround sound $250$250  
Traffic information $25$25  
Voice control for nav and audio $100$100  
Instruments, Lights, and Mirrors 
Approach detection$25$25$25$25 
Detailed driving style feedback $100$100  
Fog lights   $125$125
Interior ambient lighting   $150 
Large energy flow and fuel economy display $25$25  
LED headlights   $1000 
Outside temperature display$50$50$50$50 
Power-folding mirrors$50  $50 
Steering-linked headlights   $150 
Turn signals on or near mirrors$25$25$25$25 
Seats and Interior Trim 
Center armrest(s), second row$50$50$50$50 
Cooled or ventilated front seats   $300 
Folding second row seats$300$300 $300$300
Heated front seats$200$200$200$200 
Interior trim, special color   $0$0
Leather seating surfaces$900$900$900$900 
Manual height adjuster, driver seat    $50
Manual height adjuster, passenger seat$50$50$50  
Memory system, driver seat$200$200$200$200 
Metal pedals   $75 
Partial leather seating sufaces    $450
Power 4-way lumbar adjuster, driver seat$150$150$150$150 
Power fore-aft adjuster, driver seat$100$100$100$100 
Power fore-aft adjuster, passenger seat   $100 
Power height adjuster, driver seat$100$100$100$100 
Power height adjuster, passenger seat   $100 
Power lumbar adjuster, passenger seat   $100 
Power recliner, driver seat$100$100$100$100 
Power recliner, passenger seat   $100 
Power tilt adjuster, driver seat$100$100$100$100 
Power tilt adjuster, passenger seat   $100 
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 $350
Electronic systems calibration selector$200  $200 
Machined alloy wheels   $350 
Performance steering system (optional)   $0 
Sport suspension (upgrade)   $0 
Transmission 
Steering-wheel-mounted transmission controls   $100 
Total Value of Features$5,750$6,325$6,025$9,650$2,025
Value of Feature Adjustments$3,725$4,300$4,000$7,625$0
Value of Feature Adjustments-3,479-3,991-3,677-7,0990

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Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20182018
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase110.4 in101.6 in
Length191.1 in172.6 in
Width73.2 in67.9 in
Height57.7 in57.1 in
Curb Weight3,220 lb.2,649 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom39.8 in38.9 in
Row 1 Shoulder Room58.1 in54.1 in
Row 1 Hip Room56.0 in52.9 in
Row 1 Legroom45.5 in42.1 in
Row 2 Headroom37.8 in37.4 in
Row 2 Shoulder Room56.4 in53.3 in
Row 2 Hip Room56.0 in52.4 in
Row 2 Legroom35.6 in33.5 in
Cargo Volume15.9 ft313.7 ft3

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Option Package Details
Kia Rio EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Partial leather seating sufaces
FeatureValueRequested?
Partial leather seating sufaces450Yes
Interior trim, special color0Yes
Total Requested450100%
Total Not Requested00%

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See TrueDelta's information for all Kia models.