The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $19,800 Kia Rio EX | |||||||||
Difference: $4,160 | |||||||||
Lowest Total Invoice: $18,863 Kia Rio EX | |||||||||
Difference: $4,237 | |||||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2017 |
Model | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Rio |
Trim | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $22,500 | $24,300 | $25,995 | $23,500 | $25,600 | $30,990 | $35,210 | $30,500 | $17,755 |
Base Invoice | $21,739 | $22,949 | $24,350 | $22,652 | $23,902 | $28,752 | $32,743 | $28,380 | $16,962 |
Universal garage door opener | 350 | 350 | 350 | 350 | 350 | 350 | 350 | 350 | 350 |
Cargo tray | 80 | 80 | 80 | 80 | 80 | 80 | 80 | 80 | 80 |
Floor mats | 135 | 135 | 135 | 135 | 120 | ||||
Eco Package | 600 | ||||||||
Universal garage door opener | 291 | 291 | 291 | 291 | 291 | 291 | 291 | 291 | 291 |
Cargo tray | 67 | 67 | 67 | 67 | 67 | 67 | 67 | 67 | 67 |
Floor mats | 108 | 108 | 108 | 108 | 97 | ||||
Eco Package | 551 | ||||||||
Options (change) | 565 | 565 | 565 | 565 | 430 | 430 | 430 | 430 | 1,150 |
Options (change) | 466 | 466 | 466 | 466 | 358 | 358 | 358 | 358 | 1,006 |
Destination | 895 | 895 | 895 | 895 | 895 | 895 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | 0 | 0 | 0 | -4,919 | 0 | 0 |
Total Price | $23,960 | $25,760 | $27,455 | $24,960 | $26,925 | $32,315 | $31,616 | $31,825 | $19,800 |
Total Invoice | $23,100 | $24,310 | $25,711 | $24,013 | $25,155 | $30,005 | $29,077 | $29,633 | $18,863 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Rio EX | |||||||||
TrueDelta Adjusted Price Difference: $2,555 | |||||||||
TrueDelta Adjusted Invoice Difference: $2,116 | |||||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2017 |
Model | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Rio |
Trim | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 185hp I4 | 178hp I4 | 154hp I4 H | 185hp I4 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 138hp I4 |
Transmission | T6 | S7 | T6 | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 6 | ?, 6 | ?, 6 | 630, 10 | 630, 10 | ?, 6 | ?, 6 |
Tire (rear if not all the same) | 205/65-16 | 205/65-16 | 205/65-16 | 215/55-17 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 185/65-15 |
Total Price | $23,960 | $25,760 | $27,455 | $24,960 | $26,925 | $32,315 | $31,616 | $31,825 | $19,800 |
Adjustments for Features | -1,605 | -1,230 | -1,780 | -2,530 | -4,470 | -5,005 | -4,705 | -8,370 | 0 |
Feature-Adjusted Total Price | $22,355 | $24,530 | $25,675 | $22,430 | $22,455 | $27,310 | $26,911 | $23,455 | $19,800 |
Cost Above Minimum | $0 | $2,175 | $3,320 | $75 | $100 | $4,955 | $4,556 | $1,100 | $0 |
Total Invoice | $23,100 | $24,310 | $25,711 | $24,013 | $25,155 | $30,005 | $29,077 | $29,633 | $18,863 |
Adjustments for Features | -1,547 | -1,161 | -1,667 | -2,434 | -4,176 | -4,647 | -4,327 | -7,794 | 0 |
Feature-Adjusted Total Invoice | $21,553 | $23,149 | $24,044 | $21,579 | $20,979 | $25,358 | $24,750 | $21,839 | $18,863 |
Cost Above Minimum | $574 | $2,170 | $3,065 | $600 | $0 | $4,379 | $3,771 | $860 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2017 |
Model | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Rio |
Trim | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 | |
7-speed automated manual | $1200 | ||||||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||||
Heated steering wheel | $100 | $100 | |||||||
Proximity key | $250 | $250 | $250 | $250 | $250 | ||||
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | $125 | ||||
Brakes, Airbags, and Other Safety | |||||||||
Blind spot warning system | $200 | $200 | $200 | $200 | |||||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | |||||
Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Temporary spare tire | $150 | ||||||||
Cargo Management | |||||||||
Cargo mat | $40 | $40 | |||||||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | ||||||||
Climate Control | |||||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | ||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | ||||
Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | $100 | |||||
Engine / Motor | |||||||||
10 kWh battery pack | $0 | ||||||||
3.3 kW onboard charger | $0 | ||||||||
Automatic start / stop | $150 | $150 | $150 | $150 | |||||
Exterior | |||||||||
Active grille shutters | $0 | $0 | $0 | ||||||
Black exterior trim (optional) | $0 | ||||||||
Body kit | $0 | $0 | $0 | ||||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | $200 | |||
Painted brake calipers (optional) | $0 | ||||||||
Panoramic sunroof | $1200 | ||||||||
Rear spoiler | $200 | $200 | |||||||
Infotainment | |||||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
CD player | $125 | ||||||||
HD radio | $50 | $50 | |||||||
MP3-compatible player | $50 | ||||||||
Navigation system | $600 | $600 | |||||||
Surround sound | $250 | $250 | |||||||
Traffic information | $25 | $25 | |||||||
Voice control for nav and audio | $100 | $100 | |||||||
Instruments, Lights, and Mirrors | |||||||||
Approach detection | $25 | $25 | $25 | $25 | $25 | ||||
Detailed driving style feedback | $100 | $100 | $100 | ||||||
Fog lights | $125 | $125 | |||||||
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Interior ambient lighting | $150 | ||||||||
Large energy flow and fuel economy display | $25 | $25 | $25 | ||||||
LED headlights | $1000 | ||||||||
Outside temperature display | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Power-folding mirrors | $50 | $50 | |||||||
Steering-linked headlights | $150 | ||||||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Visor mirror, driver | $10 | ||||||||
Visor mirror, passenger | $10 | ||||||||
Seats and Interior Trim | |||||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | ||||||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |||
Heated front seats | $200 | $200 | $200 | $200 | |||||
Leather seating surfaces | $900 | $900 | $900 | $900 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
Manual height adjuster, driver seat | $50 | $50 | $50 | ||||||
Manual height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
Memory system, driver seat | $200 | $200 | $200 | $200 | |||||
Metal pedals | $75 | ||||||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |||||
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||
Power fore-aft adjuster, passenger seat | $100 | ||||||||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||
Power height adjuster, passenger seat | $100 | ||||||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | |||||
Power lumbar adjuster, passenger seat | $100 | ||||||||
Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||
Power recliner, passenger seat | $100 | ||||||||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||
Power tilt adjuster, passenger seat | $100 | ||||||||
Stain-resistant fabric | $100 | $100 | |||||||
Suspension, Wheels, and Tires | |||||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | ||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | |||||
Machined alloy wheels | $350 | ||||||||
Performance steering system (optional) | $0 | ||||||||
Sport suspension (upgrade) | $0 | ||||||||
Transmission | |||||||||
Steering-wheel-mounted transmission controls | $100 | ||||||||
Total Value of Features | $3,400 | $3,025 | $3,575 | $4,325 | $6,265 | $6,800 | $6,500 | $10,165 | $1,795 |
Value of Feature Adjustments | $1,605 | $1,230 | $1,780 | $2,530 | $4,470 | $5,005 | $4,705 | $8,370 | $0 |
Value of Feature Adjustments | -1,547 | -1,161 | -1,667 | -2,434 | -4,176 | -4,647 | -4,327 | -7,794 | 0 |
Model Year | 2018 | 2017 |
Model | Optima | Rio |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 101.2 in |
Length | 191.1 in | 172.0 in |
Width | 73.2 in | 67.7 in |
Height | 57.7 in | 57.3 in |
Curb Weight | 3,220 lb. | 2,730 lb. |
Fuel Capacity | 18.5 gal. | 11.4 gal. |
Row 1 Headroom | 39.8 in | 40.0 in |
Row 1 Shoulder Room | 58.1 in | 53.1 in |
Row 1 Hip Room | 56.0 in | 52.1 in |
Row 1 Legroom | 45.5 in | 43.8 in |
Row 2 Headroom | 37.8 in | 37.6 in |
Row 2 Shoulder Room | 56.4 in | 52.1 in |
Row 2 Hip Room | 56.0 in | 51.2 in |
Row 2 Legroom | 35.6 in | 31.1 in |
Cargo Volume | 15.9 ft3 | 13.7 ft3 |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Eco Package | ||
Feature | Value | Requested? |
Automatic headlights | 100 | Yes |
Rearview camera | 200 | Yes |
Automatic start / stop | 150 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 525 | 100% |
Total Not Requested | 0 | 0% |