Kia Optima Kia Optima 2018 Kia Rio Kia Rio 2017

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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $19,800

Kia Rio EX   
Difference: $4,160

Lowest Total Invoice: $18,863

Kia Rio EX   
Difference: $4,237

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  Down Payment Interest Rate Term
Model Year201820182018201820182018201820182017
ModelOptimaOptimaOptimaOptimaOptimaOptimaOptimaOptimaRio
TrimLXLX 1.6THybrid PremiumSEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $22,500 $24,300 $25,995 $23,500 $25,600 $30,990 $35,210 $30,500 $17,755
Base Invoice $21,739 $22,949 $24,350 $22,652 $23,902 $28,752 $32,743 $28,380 $16,962
Universal garage door opener 350 350 350 350 350 350 350 350 350
Cargo tray 80 80 80 80 80 80 80 80 80
Floor mats 135 135 135 135         120
Eco Package                 600
Universal garage door opener 291 291 291 291 291 291 291 291 291
Cargo tray 67 67 67 67 67 67 67 67 67
Floor mats 108 108 108 108         97
Eco Package                 551
Options (change) 565 565 565 565 430 430 430 430 1,150
Options (change) 466 466 466 466 358 358 358 358 1,006
Destination 895 895 895 895 895 895 895 895 895
Gas Tax 0 0 0 0 0 0 -4,919 0 0
Total Price $23,960 $25,760 $27,455 $24,960 $26,925 $32,315 $31,616 $31,825 $19,800
Total Invoice $23,100 $24,310 $25,711 $24,013 $25,155 $30,005 $29,077 $29,633 $18,863

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio EX
TrueDelta Adjusted Price Difference: $2,555
TrueDelta Adjusted Invoice Difference: $2,116
Model Year201820182018201820182018201820182017
ModelOptimaOptimaOptimaOptimaOptimaOptimaOptimaOptimaRio
TrimLXLX 1.6THybrid PremiumSEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine185hp I4178hp I4154hp I4 H185hp I4185hp I4154hp I4 H154hp I4 PiH245hp I4138hp I4
TransmissionT6S7T6T6T6T6T6T6T6
DrivetrainFWDFWDFWDFWDFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 6630, 10630, 10?, 6?, 6
Tire (rear if not all the same)205/65-16205/65-16205/65-16215/55-17215/55-17215/55-17215/55-17235/45-18185/65-15
Total Price$23,960$25,760$27,455$24,960$26,925$32,315$31,616$31,825$19,800
Adjustments for Features-1,605-1,230-1,780-2,530-4,470-5,005-4,705-8,3700
Feature-Adjusted Total Price$22,355$24,530$25,675$22,430$22,455$27,310$26,911$23,455$19,800
Cost Above Minimum$0$2,175$3,320$75$100$4,955$4,556$1,100$0
Total Invoice$23,100$24,310$25,711$24,013$25,155$30,005$29,077$29,633$18,863
Adjustments for Features-1,547-1,161-1,667-2,434-4,176-4,647-4,327-7,7940
Feature-Adjusted Total Invoice$21,553$23,149$24,044$21,579$20,979$25,358$24,750$21,839$18,863
Cost Above Minimum$574$2,170$3,065$600$0$4,379$3,771$860$0

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Features Comparison: Kia Optima vs. Kia Rio

Model Year201820182018201820182018201820182017
ModelOptimaOptimaOptimaOptimaOptimaOptimaOptimaOptimaRio
TrimLXLX 1.6THybrid PremiumSEXHybrid EXPlug-in Hybrid EXSXEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 $1100$1100$1100$1100$1100$1100$1100
7-speed automated manual $1200       
FWD$0$0$0$0$0$0$0$0$0
Accessories 
Heated steering wheel     $100$100  
Proximity key  $250 $250$250$250$250 
Proximity trunk or liftgate opener  $125 $125$125$125$125 
Brakes, Airbags, and Other Safety 
Blind spot warning system$200  $200$200  $200 
Cross-traffic warning, rear$100  $100$100  $100 
Knee airbag, driver$75$75$75$75$75$75$75$75 
Obstacle detection, rear$250  $250$250  $250 
Rollover sensor$50$50$50$50$50$50$50$50 
Temporary spare tire       $150 
Cargo Management 
Cargo mat    $40  $40 
Overhead sunglass holder$25$25$25$25$25$25$25$25 
Rear seat pass-through  $100      
Climate Control 
Automatic climate control, front  $200 $200$200$200$200 
Dual-zone climate control  $125 $125$125$125$125 
Interior air filter$0$0$0$0$0$0$0$0 
Rear air vents    $100$100$100$100 
Engine / Motor 
10 kWh battery pack      $0  
3.3 kW onboard charger      $0  
Automatic start / stop  $150  $150$150 $150
Exterior 
Active grille shutters  $0  $0$0  
Black exterior trim (optional)       $0 
Body kit  $0  $0$0  
Bright-finished exhaust tip(s)$25  $25$25  $25 
Laminated front side windows $200 $200$200$200$200$200 
Painted brake calipers (optional)       $0 
Panoramic sunroof       $1200 
Rear spoiler   $200   $200 
Infotainment 
Android Auto support$100$100$100$100$100$100$100$100 
Apple CarPlay support$100$100$100$100$100$100$100$100 
CD player        $125
HD radio     $50$50  
MP3-compatible player        $50
Navigation system     $600$600  
Surround sound     $250$250  
Traffic information     $25$25  
Voice control for nav and audio     $100$100  
Instruments, Lights, and Mirrors 
Approach detection  $25 $25$25$25$25 
Detailed driving style feedback  $100  $100$100  
Fog lights   $125   $125 
Illuminated visor mirror, driver$50$50$50$50$50$50$50$50 
Illuminated visor mirror, passenger$50$50$50$50$50$50$50$50 
Interior ambient lighting       $150 
Large energy flow and fuel economy display  $25  $25$25  
LED headlights       $1000 
Outside temperature display$50$50$50$50$50$50$50$50 
Power-folding mirrors    $50  $50 
Steering-linked headlights       $150 
Turn signals on or near mirrors$25$25$25$25$25$25$25$25 
Visor mirror, driver        $10
Visor mirror, passenger        $10
Seats and Interior Trim 
Center armrest(s), second row$50$50$50$50$50$50$50$50 
Cooled or ventilated front seats       $300 
Folding second row seats$300  $300$300$300 $300$300
Heated front seats    $200$200$200$200 
Leather seating surfaces    $900$900$900$900 
Leather-wrapped steering wheel $150$150$150$150$150$150$150 
Manual height adjuster, driver seat$50 $50     $50
Manual height adjuster, passenger seat$50$50$50$50$50$50$50  
Memory system, driver seat    $200$200$200$200 
Metal pedals       $75 
Power 4-way lumbar adjuster, driver seat    $150$150$150$150 
Power fore-aft adjuster, driver seat $100 $100$100$100$100$100 
Power fore-aft adjuster, passenger seat       $100 
Power height adjuster, driver seat $100 $100$100$100$100$100 
Power height adjuster, passenger seat       $100 
Power lumbar adjuster, driver seat$100$100$100$100     
Power lumbar adjuster, passenger seat       $100 
Power recliner, driver seat $100 $100$100$100$100$100 
Power recliner, passenger seat       $100 
Power tilt adjuster, driver seat $100 $100$100$100$100$100 
Power tilt adjuster, passenger seat       $100 
Stain-resistant fabric$100 $100      
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350$350$350$350  
Electronic systems calibration selector$200  $200$200  $200 
Machined alloy wheels       $350 
Performance steering system (optional)       $0 
Sport suspension (upgrade)       $0 
Transmission 
Steering-wheel-mounted transmission controls       $100 
Total Value of Features$3,400$3,025$3,575$4,325$6,265$6,800$6,500$10,165$1,795
Value of Feature Adjustments$1,605$1,230$1,780$2,530$4,470$5,005$4,705$8,370$0
Value of Feature Adjustments-1,547-1,161-1,667-2,434-4,176-4,647-4,327-7,7940

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Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20182017
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase110.4 in101.2 in
Length191.1 in172.0 in
Width73.2 in67.7 in
Height57.7 in57.3 in
Curb Weight3,220 lb.2,730 lb.
Fuel Capacity18.5 gal.11.4 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room58.1 in53.1 in
Row 1 Hip Room56.0 in52.1 in
Row 1 Legroom45.5 in43.8 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.4 in52.1 in
Row 2 Hip Room56.0 in51.2 in
Row 2 Legroom35.6 in31.1 in
Cargo Volume15.9 ft313.7 ft3

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Option Package Details
Kia Rio EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Eco Package
FeatureValueRequested?
Automatic headlights100Yes
Rearview camera200Yes
Automatic start / stop150Yes
Voice control for external devices0Yes
SMS text-to-speech reader25Yes
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
App support0Yes
Total Requested525100%
Total Not Requested00%

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