Kia Optima Kia Optima 2018 Kia Rio Kia Rio 2010

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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $15,685

Kia Rio SX   
Difference: $8,845

Lowest Total Invoice: $14,757

Kia Rio SX   
Difference: $8,898

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  Down Payment Interest Rate Term
Model Year20182018201820102010
ModelOptimaOptimaOptimaRioRio
TrimSEXSXLXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $23,500 $25,600 $30,500 $13,795 $14,895
Base Invoice $22,652 $23,902 $28,380 $13,330 $13,990
Floor mats 135     95 95
Value Package       600  
195/55HR15       285  
Rear spoiler       300  
Floor mats 108     72 72
Value Package       535  
195/55HR15       250  
Rear spoiler       250  
Options (change) 135 0 0 1,280 95
Options (change) 108 0 0 1,107 72
Destination 895 895 895 695 695
Total Price $24,530 $26,495 $31,395 $15,770 $15,685
Total Invoice $23,655 $24,797 $29,275 $15,132 $14,757

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $5,115
TrueDelta Adjusted Invoice Difference: $4,735
Model Year20182018201820102010
ModelOptimaOptimaOptimaRioRio
TrimSEXSXLXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine185hp I4185hp I4245hp I4110hp I4110hp I4
TransmissionT6T6T6M5M5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 6
Tire (rear if not all the same)215/55-17215/55-17235/45-18195/55-15205/45-16
Total Price$24,530$26,495$31,395$15,770$15,685
Adjustments for Features-4,105-6,045-10,0950-375
Feature-Adjusted Total Price$20,425$20,450$21,300$15,770$15,310
Cost Above Minimum$0$25$875$460$0
Total Invoice$23,655$24,797$29,275$15,132$14,757
Adjustments for Features-3,959-5,658-9,4130-353
Feature-Adjusted Total Invoice$19,696$19,139$19,862$15,132$14,404
Cost Above Minimum$557$0$723$728$0

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Features Comparison: Kia Optima vs. Kia Rio

Model Year20182018201820102010
ModelOptimaOptimaOptimaRioRio
TrimSEXSXLXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100  
5-speed manual   $0$0
FWD$0$0$0$0$0
Accessories 
Proximity key $250$250  
Proximity trunk or liftgate opener $125$125  
Tilt steering wheel, manual   $150$150
Tilt/telescoping steering wheel, manual$250$250$250  
Brakes, Airbags, and Other Safety 
911 assist$25$25$25  
Blind spot warning system$200$200$200  
Brake assist$50$50$50  
Cross-traffic warning, rear$100$100$100  
Knee airbag, driver$75$75$75  
Obstacle detection, rear$250$250$250  
Rearview camera$200$200$200  
Rollover sensor$50$50$50  
Stability control$400$400$400  
Temporary spare tire  $150$150$150
Traction control$100$100$100  
Vehicle health reports$0$0$0  
Cargo Management 
Cargo mat $40$40  
Overhead sunglass holder$25$25$25  
Climate Control 
Automatic climate control, front $200$200  
Dual-zone climate control $125$125  
Interior air filter$0$0$0  
Rear air vents $100$100  
Exterior 
Black exterior trim (optional)  $0  
Bodyside moldings   $75$75
Bright-finished exhaust tip(s)$25$25$25 $25
Laminated front side windows$200$200$200  
Painted brake calipers (optional)  $0  
Panoramic sunroof  $1200  
Rear spoiler$200 $200$200$200
Infotainment 
Android Auto support$100$100$100  
App support$0$0$0  
Apple CarPlay support$100$100$100  
Bluetooth audio streaming$25$25$25  
CD player   $125$125
MP3-compatible player   $50$50
SMS text-to-speech reader$25$25$25  
Voice control for external devices$0$0$0  
Instruments, Lights, and Mirrors 
Approach detection $25$25  
Auto-dimming rearview mirror  $150  
Automatic headlights$125$125$125  
Automatic-off headlights   $25$25
Fog lights$125 $125 $125
Illuminated visor mirror, driver$50$50$50  
Illuminated visor mirror, passenger$50$50$50  
Interior ambient lighting  $150  
LED headlights  $1000  
Outside temperature display$50$50$50  
Power-folding mirrors $50$50  
Steering-linked headlights  $150  
Trip computer$150$150$150  
Visor mirror, driver   $10$10
Visor mirror, passenger   $10$10
Seats and Interior Trim 
Center armrest(s), second row$50$50$50  
Cooled or ventilated front seats  $300  
Heated front seats $200$200  
Leather seating surfaces $900$900  
Leather-wrapped steering wheel$150$150$150 $150
Manual height adjuster, driver seat   $50$50
Manual height adjuster, passenger seat$50$50   
Manual tilt adjuster, driver seat   $50$50
Memory system, driver seat $200$200  
Metal pedals  $75 $75
Power 4-way lumbar adjuster, driver seat $150$150  
Power fore-aft adjuster, driver seat$100$100$100  
Power fore-aft adjuster, passenger seat  $100  
Power height adjuster, driver seat$100$100$100  
Power height adjuster, passenger seat  $100  
Power lumbar adjuster, driver seat$100    
Power lumbar adjuster, passenger seat  $100  
Power recliner, driver seat$100$100$100  
Power recliner, passenger seat  $100  
Power tilt adjuster, driver seat$100$100$100  
Power tilt adjuster, passenger seat  $100  
Suspension, Wheels, and Tires 
Alloy wheels$350$350 $350$350
Electronic systems calibration selector$200$200$200  
Machined alloy wheels  $350  
Performance steering system (optional)  $0  
Sport suspension (upgrade)  $0  
Transmission 
Steering-wheel-mounted transmission controls  $100  
Total Value of Features$5,350$7,290$11,340$1,245$1,620
Value of Feature Adjustments$4,105$6,045$10,095$0$375
Value of Feature Adjustments-3,959-5,658-9,4130-353

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Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20182010
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase110.4 in98.4 in
Length191.1 in167.3 in
Width73.2 in66.7 in
Height57.7 in57.9 in
Curb Weight3,220 lb.2,366 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room58.1 in53.5 in
Row 1 Hip Room56.0 in50.8 in
Row 1 Legroom45.5 in42.8 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in53.1 in
Row 2 Hip Room56.0 in50.0 in
Row 2 Legroom35.6 in34.3 in
Cargo Volume15.9 ft311.9 ft3

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Option Package Details
Kia Rio LX

195/55HR15 tires
FeatureValueRequested?
195/55HR15 tires400No
Alloy wheels350Yes
Total Requested35047%
Total Not Requested40053%
Value Package
FeatureValueRequested?
Audio controls on steering wheel125Yes
Cruise control150Yes
Power mirrors125Yes
Heated mirrors25Yes
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Unbranded, 6 speakers350No
Power rear side windows200Yes
Total Requested137580%
Total Not Requested35020%

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